Digital Royalty

Sep 19, 2017

0 Shares At Innovate Celebrate 2017, there’s going to be more than just the Startup of the Year competition. This annual conference is dedicated to bringing qualified mentors, innovative startups, and even a little bit of fun to the entrepreneurial ecosystem in San Francisco. However, the real crown jewel of Innovate Celebrate is the accomplished speakers that attend and participate in the conference. And Amy Jo Martin is no exception. Amy Jo is the New York Times bestselling author of Renegades Write the Rules, a guide book to how top celebrities, brands, and sports icons interact with social media, growing their audiences to nearly mythical numbers. As the founder of Digital Royalty , a social media agency dedicated to impacting your online presence, she’s able to put her bestselling book practices to good use, innovating new ways for her clients to get traction online. Prior to founding Digital Royalty in 2009, Amy Jo worked with the NBA. She was the Director of Digital Media and Research for the Phoenix Suns and was tasked with engaging fans with online content. As this was right as social media started popping off, she had unique insights into how basketball stars like Steve Nash could interact with fans and grow their brand, as well as the brand of the team. And thus, Digital Royalty was born. Because everyone needs a little help on social media, Amy Jo has worked closely with world-renowned brands such as Hilton Worldwide, Dwayne “The Rock” Johnson and Shaquille O’Neal to successfully humanize their presence. Her motto, “humans connect with humans, not logos,” perfectly exemplifies her strategy when it comes to social media, and it has worked for plenty of big faces around the world. If you want to see what Amy Jo Martin has to say at Innovate Celebrate 2017 in San Francisco, make sure to register below and get excited for the entrepreneurial event of a lifetime!