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Latest Digital Performance News
Dec 14, 2022
September 15, 2021 | Transactions La Grange, IL and Los Angeles, CA – In its continued pursuit to build a leading healthcare-focused, fully integrated marketing services platform, Corridor Capital portfolio company Specialty Marketing & Communications Holdings, LLC (“SPM Group,” the sole owner of SPM Marketing & Communications, LLC, “SPM”, which in turn owns Centretek Digital, LLC, “Centretek”), has made a strategic addition of a leading digital performance agency, Dreamscape Marketing (“Dreamscape”). Dreamscape’s national digital marketing experience and broad expertise in healthcare marketing enhances SPM Group’s digital capabilities, and firmly establishes the SPM Group as a leader in behavioral health, addiction recovery, large group dental, and senior care sub-sectors. Dreamscape, a provider of digital marketing services to the healthcare industry, was founded in 2005 and is based in Columbia, MD. Dreamscape maintains an internal team of SEO experts, paid search specialists, data analysts, strategists, developers, designers, writers, and account managers to execute an ROI-focused “healthcare meets hospitality” strategy driving consistent growth and qualified patient leads to customers. Dreamscape’s executive management is excited to partner with SPM Group and Corridor Capital to support the continued expansion of the company’s core service offerings and build a leading fully integrated marketing services platform for healthcare sectors. “The opportunity to bring a higher level of digital performance to our current clients is the clear next positive step across SPM Group,” said Amanda Seaford, SPM Group CEO. “Additionally, Dreamscape has a strong position and deep client relationships across behavioral health, addiction recovery, dental, senior care, and healthcare in general; this expansion gives those clients the opportunity to easily access SPM Group’s full spectrum of media, strategy and branding capabilities.” Dan Gemp, President and CEO of Dreamscape, said, “In the past, we’ve actually referred clients for certain branding, strategy or media planning and buying to other agencies while we focused on driving high numbers of leads and strong results online. Now, we couldn’t be more excited to be able to offer a truly full-service, fully-integrated offering and deliver on all of our clients’ needs, from strategy to brand to ROI.” “SPM Group continues to build its comprehensive service capabilities across numerous healthcare verticals. We are thrilled to support SPM Group in their partnership with Dreamscape.” said Craig Enenstein, Corridor Capital’s CEO. “The addition of digital performance expertise and more analytical tools will significantly strengthen SPM Group’s existing digital capabilities enhancing their overall service offering for both existing and prospective clients.” SPM Group is a recognized leader in health and healthcare marketing and has partnered with more than 300 hospitals, health systems, and health-related businesses to develop stand-out brands and drive business results. Clients include many of the top healthcare organizations across the U.S., including The University of Kansas Health System, Emory Healthcare, University of Iowa Health Care, Nebraska Medicine, Froedtert & the Medical College of Wisconsin, Memorial Hermann, Maimonides, Virtua Health, University of Chicago Medicine, Rush, Dana-Farber Cancer Institute, Brigham and Women’s Hospital, Chicago Department of Public Health, and many others. Diamond Capital Advisers served as the exclusive financial advisor to Corridor and SPM Group. Morgan, Lewis & Bockius LLP served as legal counsel to Corridor Capital. About SPM Group SPM Group is anchored by integrated marketing and communications firm SPM, founded in 1983. Having partnered with more than 300 organizations in 40+ states, SPM Group helps organizations establish meaningful brand strategies that deliver measurable results and creates digital experiences that connect with consumers and drive strong results and ROI. Client expertise includes academic medical centers, numerous teaching hospitals, and large health systems in both rural and urban markets, academics, and health organizations and technology companies. With the addition of Dreamscape, SPM Group is now also firmly established in the addiction recovery and senior care sector. SPM Group is also one of the most awarded healthcare creative agencies and was recognized as a great place to work in healthcare by Modern Healthcare and Becker’s Hospital Review. Learn more about SPM Group agencies SPM www.spmmarketing.com, Centretek www.Centretek.com, Dreamscape www.dreamscapemarketing.com. About Dreamscape Dreamscape Marketing has specialized in the ethical digital marketing of healthcare services and organizations since 2005. Dreamscape has served over 700 healthcare operators and designed over 1,000 custom websites for clients, delivering a complete digital presence that generates highly qualified new patient leads for partners in 39 states. Fueled by an in-house team of strategists, developers, designers, writers, SEO experts, paid search specialists, data analysts, and account managers, our ROI-focused “healthcare meets hospitality” strategies deliver consistent growth through a pipeline of qualified new patient leads. These branded, inbound inquiries are obtained through complete, connected, modern marketing systems fueled by efficient budget spend, and continually guided by rapid data-backed adjustments. Campaigns have resulted in nearly $3 billion in new client-reported revenue since 2009 with a record year in 2020 delivering over $300 million in value for clients. Dreamscape has connected over 150,000 patients to addiction treatment centers via clients’ own web platforms. Learn more at www.dreamscapemarketing.com. © 2022 Corridor Capital. All Rights Reserved. Wetmore Tool & Engineering Wetmore Tool & Engineering is a market leader in specialty cutting tools, drill bits and fasteners, serving customers with needs for high precision solutions in the aerospace, automotive and industrial markets since 1950. Wetmore manufactures both custom and standard cutting tools and related products under the HP Manufacturing, Wetmore Cutting Tools and California Associated Products brands. Wetmore was acquired in 2019 by Dormer Parmet, a division of Sandvik Machining Solutions, a business area of Sandvik AB (SAND:SS). × Managing Partner Craig Enenstein founded Corridor Capital, LLC in September 2005 to pursue control investments in lower middle market buyouts. Leveraging his operating and investment experience, Craig approaches investing as an active partner. Craig developed Corridor Capital to be a strategic and operational partner to the companies in which it invests and to work closely with the management and boards of directors of those companies. Prior to launching Corridor Capital, Craig led transactions for Omninet Capital, Liberty Digital and Knowledge Universe where he completed over two dozen private equity and venture capital investments totaling over $400 million across a wide range of industries. He developed a reputation for working closely with management of the portfolio companies to assist in business strategy, mergers and acquisitions sourcing and execution, capital access and structuring, operations restructuring and business planning. Prior to joining Knowledge Universe, Craig was a strategy consultant with L.E.K. Consulting and Bain & Company. Craig currently serves on the boards of CCT Holdco, LLC, Circuitronics EMS Holdings, LLC, Consolidated Flooring, LLC, IE Food Holdings, LLC, NPAS Holdings, LLC and Specialty Marketing & Communications Holdings, LLC. He also serves on the board of Naspers Limited, Wharton Graduate Executive Board of Directors, Wharton Private Equity and Venture Capital Association and MAKE IT IN LA. He has also served on the board of directors of AirPrime, Inc., Arrowsight, Inc., CDI Holdco, LLC, food.com, Game Show Network, LLC, IOP Holdings, LLC, MIH Holdings, Ltd., NameSafe, LLC, OpenTV, Inc. (Nasdaq: OPTV), Paramount Scaffold, Inc. TIR Systems, Limited (TSX: TIR) and TrashMasters, LLC. He served on the Wharton Alumni Executive Board of Directors for over 10 years (serving as President, Chairman and Chairman Emeritus for 7). Craig is an active member of Young Presidents’ Organization. He holds an M.B.A. from the Wharton School of Business, an M.A. in International Studies from the Lauder Institute at the University of Pennsylvania and a B.A. from the University of California at Berkeley. × SPM Marketing & Communications SPM Marketing & Communications is a La Grange, IL based brand advisory and fully integrated marketing services platform focused on hospitals, healthcare systems and the healthcare industry. SPM’s marketing and advertising services include branding, creative services, content marketing, digital, media planning & buying and consumer insights/research. As a leading healthcare marketing firm, SPM has worked with over 300 healthcare organizations in over 40 states. Nationwide Property & Appraisal Services Nationwide is a Gibbsboro, NJ based appraisal management company (“AMC”), licensed in all applicable states with existing AMC legislation and active in facilitating independent appraisals throughout the entire country. The Company specializes in the management of appraisal and property valuation services for residential and commercial property lenders, including many of the country’s largest mortgage originators and banks. Nationwide’s commitment to maintaining the highest standards of compliance, service and appraiser quality has enabled it to rapidly become the preferred partner for more than 20,000 loan officers, 400 different lending institutions and 7,500 of the most skilled independent appraisers throughout the United States. Circuitronics Circuitronics is an Irving, TX based provider of specialized printed circuit board (“PCB”) assembly and related electronic manufacturing services (“EMS”). The Company offers a broad set of capabilities, including rapid prototype development, complex and ruggedized PCB assembly, system assembly and test, design for manufacturing and design for testing services, and end-of-life supply chain services. The Company serves customers in several demanding industrial and energy end-markets, with a recognized specialization in high-mix, low-volume applications that have exacting quality requirements and/or complex layouts. Circuitronics has established itself as a regional leader by flexible, customized solutions for high quality products with exceptional customer service. SCI Floor Covering SCI, headquartered in Southfield, MI, is the leading distributor and installer of floor covering products for the repair, maintenance and restoration of commercial, healthcare, multi-family and insured residential properties in Michigan. Since 1980, the Company has provided customers with superior service, quality and selection at competitive prices, while serving as a valued distribution partner to the country’s leading flooring manufacturers. In 2016, through its holding company Consolidated Flooring, LLC, the company acquired MC Flooring, the market leading distributor and installer of floor covering products for the multi-family segment in Kansas City. In 2018, through its holding company Consolidated Flooring, LLC, the company acquired Eastpointe Interiors, a leading distributor and installer of floor covering products for commercial properties in Western Michigan.
Digital Performance Frequently Asked Questions (FAQ)
When was Digital Performance founded?
Digital Performance was founded in 2001.
Where is Digital Performance's headquarters?
Digital Performance's headquarters is located at 4701 Von Karman Avenue, Newport Beach.
What is Digital Performance's latest funding round?
Digital Performance's latest funding round is Dead.
How much did Digital Performance raise?
Digital Performance raised a total of $3.98M.
Who are the investors of Digital Performance?
Investors of Digital Performance include Momentum Venture Management, Rincon Venture Partners and Arcturus Capital.
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