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INTERNET | Internet Software & Services / Health & Wellness

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Seed VC | Alive

Total Raised


Last Raised

$1M | 6 yrs ago

About Dibs Technology

Dibs, founded in 2015, is a platform that makes it easy for the fitness facilities to price classes according to real-time demand instead of charging one price across the board. The company maximizes revenues for SMBs through yield management.

Dibs Technology Headquarter Location

459 Columbus Ave Ste 306

New York, New York, 10024,

United States


Latest Dibs Technology News

Dibs Technology Lands $1M Seed Round

Jan 9, 2016

2016-01-09       NEW YORK, NY, Dibs Technology Inc. raised $1 million in seed funding to bring dynamic-pricing technology to the fitness industry. Click here for more funding data on Dibs Technology To export Dibs Technology funding data to PDF and Excel, click here Dibs Technology Inc. raised $1 million in seed funding to bring dynamic-pricing technology to the fitness industry, according to co-founder and Chief Executive Alicia Thomas. The air travel, hotel, entertainment industries have already effectively employed dynamic pricing for years. In 2012, Major League Baseball began to employ dynamic pricing in ticket sales, resulting in topline revenue increases of over 30 percent. 'Historically, the fitness industry had little need for this pricing strategy or technology because gyms used to generate the bulk of their revenue from memberships. But in recent years, consumer preferences shifted away from high-commitment memberships toward a la carte classes whether they are boxing, spinning, crossfit, yoga or Pilates' stated Ms. Thomas. Recognizing the a la carte trend, Dibs, co-founded by Ms. Thomas and Jina Wye, offers technology that gives fitness studios the ability to dynamically price their class offerings. Dibs' proprietary algorithm analyzes available inventory, historical purchase patterns, and booking velocity to price based on real-time demand. The data-driven approach helps companies understand which inventory is most and least in demand by their customers, and charge accordingly. 'Studios set the min and max prices they are willing to offer on classes, and our algorithm does the rest of the works' Ms. Thomas said. The user gets the best rate available, while the studio maximizes revenue potential for unfilled seats. Dibs' seed round was led by Gree Ventures, the investing arm of the mobile games company, and joined by Comcast Ventures' Catalyst Fund, Caerus, and Dreamit Ventures, along with individuals. Founded in June 2015 by Alicia Thomas and Jina Wye, Dibs Technology, Inc. is a dynamic pricing technology platform, empowering brands with the ability to maximize revenue without having to resort to blunt discounting, while giving users the best available rate. (c)2011-2015 by Massinvestor, Inc. For contact info, please check out our about page.

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Research containing Dibs Technology

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CB Insights Intelligence Analysts have mentioned Dibs Technology in 1 CB Insights research brief, most recently on Feb 4, 2021.

Expert Collections containing Dibs Technology

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Dibs Technology is included in 2 Expert Collections, including Fitness Tech.


Fitness Tech

1,243 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.


Digital Health

10,285 items

Companies using/incorporating digital tech into health, wellness, and life science offerings. Includes cos operating within the hc, consumer health, and life science industries + tech vendors catering to them. Excludes cos exclusively focused on fitness/sports & performance

Dibs Technology Web Traffic

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