Sep 27, 2015

The Art of Branding Available Now ATLANTA - Sept. 27, 2015 - PRLog -- Communications Director, Author and Celebrity Brand Manager, Lydia Pierre of McDonough GA, released the kindle edition of her book The Art of Branding: A Practical & Simple Guide to Understanding The Branding Process on Sunday, September 27, 2015. Pierre, Brand Manager for Karlie Redd of Love & Hip Hop Atlanta, and Carla Stephens of Bravo TVs Mother Funders among others, has been working toward publication for three years while working on advertising, branding, and philanthropic campaigns for clients such as Reality Star Karlie Redd, Track & Field Star Monica Hargrove, Non Profits like Family Support Circle, Inc., Fashion Publications like Desirable Magazine, retailers like Monte' Bella Boutique and many more. In addition, she is the Director of Communications at the Henry County Chamber of Commerce (HCCC) where she handles the external and internal communications. Written as a guide to help those who are just getting started with personal branding or looking to brand their start-up business, “The Art of Branding” gives readers a basic understanding of the branding process. It is designed to help entrepreneurs understand the importance of developing a story that represents the quality and character of their organization or product. “I wrote this book because I believe the concept of branding is one that goes over the heads of those that need it most.” says Lydia Pierre. “These are the entrepreneurs and small business owners who want to position themselves for success but do not have this foundational piece in place. I wanted them to understand that having a brand strategy is what will help make them stand out among their competition. This book is not a How-to but rather a How-come.” Lydia Pierre has also been a contributing writer to magazines such as Southern Journal Magazine, Desirable Magazine and, as a Media Liaison, has interviewed celebrity guests such as Actress LisaRaye McCoy, Singer Lyfe Jennings, Singer and daughter of Ray Charles, Sheila Raye Charles, and the legendary Huff & Gamble among others. She has had the pleasure of working in affiliation with individuals such as NFL's Michael Vick; Celebrity Stylist, Dwight Eubanks; and Reality star, Erica Dixon to name a few. Pierre is available for interviews and appearances. For booking presentations, media appearances, interviews, and/or book-signings contact PR@urbeautyliaison.com Contact