Missing: Demdex's Product Demo & Case Studies
Promote your product offering to tech buyers.
Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.
Missing: Demdex's Product & Differentiators
Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).
Latest Demdex News
Aug 3, 2022
Unsure where to start? Here’s how. Nick Jordan, Narrative CEO & Founder Image With the summer in full swing, the hospitality industry has prepared for a surge of guests. Yet the industry is still facing the challenges of labor shortages, COVID-19, flight delays and cancellations. Being able to effectively service guests, while dealing with roadblocks and unprecedented challenges, means taking a data-driven approach. Utilizing data to make strategic decisions can help those in the hospitality industry improve operational efficiency, boost customer experience, revenue management, and reach target customers. Unsure where to start? Here’s how. Upgrade Your Customer Experience With travel on the uptick, the hospitality industry needs to have a plan to engage customers in a meaningful way. The industry is known for giving great experiences to their best customers, but they often know little about them as individuals. In order to have a customer-centric approach, businesses must utilize the data available to them. By enriching their customer database (CRM) with additional information on their customers, businesses can provide a personalized guest experience. For example, if a hotel provides gifts to guests at check in, they could offer a standard gift to everyone. Or, if they enrich their CRM with third party data on guests to better understand their likes and dislikes, the hotel can then give them something that they’re interested in, from a bottle of wine to exercise equipment. Not only is this a nice surprise for the guest, but it helps build brand loyalty and a repeat customer. Manage Revenue Smarter Another key way that the hospitality industry can take advantage of a data-driven approach is for revenue management. Hotels in particular have a significant amount of data on their own. For example, every room under management, whether it was vacant or filled on any given night, what price it was booked at, and the length of a reservation, are all held in a hotel’s database. This wealth of first-party data enables hotels to build their own predictive models to determine how to best price rooms to maximize revenue across inventory. However, these models could be made significantly stronger if they were enriched with non-endemic data. For example, being able to gain insights into when there are conferences or events in town, macroeconomic trends, or any other outside forces that would impact bookings, would greatly improve the model. Ultimately, anything that impacts price elasticity impacts the ability to make the most money. By using first-party data as the basis for a robust machine learning model, but enriching that with external data, will help external factors inform pricing decisions, and a business’s bottom line. Reach Your Target Audience Lastly, location data can help those in the industry reach their target customers. Location data is geographical information on a specific device’s whereabouts associated with a time identifier. This type of data can be an effective way to understand potential customers’ daily routines and behavior, providing insights into where they live, work, and travel. For marketing, if a hotel brand is looking for customers who travel often, geolocation data can help determine who is going to the airport frequently or who’s outside of their home region. This enables them to run targeted advertisements at airports, or on airline websites, to reach these travelers. Additionally, businesses can focus their marketing efforts on these target consumers rather than loyal customers, so that they aren’t reaching out to customers needlessly. For travelers who are getting back out there, it’s important that the hospitality industry provides them with a safe and memorable experience. Data can help businesses and customers alike, by empowering businesses to provide an exemplary customer experience, reach the right customers, and price their rooms effectively. ABOUT THE AUTHOR Nick Jordan is the CEO and Founder of Narrative. He has spent his career at technology-driven companies like Adobe, Tapad, and Yahoo!. Prior to Narrative, Nick was the SVP, Product + Strategy at Tapad where he helped evolve the company from a media business into a data and technology licensing business. Tapad was acquired by Telenor for $360M in 2016. Before joining Tapad, Nick ran Product Management at Demdex, the industry’s first data management platform (DMP). Demdex was acquired by Adobe in 2011 and today as Audience Manager powers Adobe’s audience activation strategy. Prior to Demdex, Nick was a Sr. Director at Yahoo!, running pricing and yield management for newly acquired assets like Right Media.
Demdex Frequently Asked Questions (FAQ)
Where is Demdex's headquarters?
Demdex's headquarters is located at New York.
What is Demdex's latest funding round?
Demdex's latest funding round is Acquired.
How much did Demdex raise?
Demdex raised a total of $8.5M.
Who are the investors of Demdex?
Investors of Demdex include Adobe, First Round Capital, Genacast Ventures, Shasta Ventures and Comcast Interactive Capital.
Who are Demdex's competitors?
Competitors of Demdex include BlueKai.
Compare Demdex to Competitors
Vizury is a growth marketing platform providing strategies to increase leads and conversions to large enterprises.
AddThis, formerly Clearspring Technologies, aims to connect publishers, services and advertisers to audiences on the social web. Clearsprings AddThis platform aims to allow publishers to distribute and track digital content such as web pages, widgets, and videos to social networks, bookmarking sites, and blogs. Clearspring rebranded to AddThis in May 2012, after Clearspring's acquisition of AddThis.
eXelate is a provider of data technology powering the digital marketing ecosystem. The company educates and empowers marketers at a time when customer data fluency is the most important competitive advantage. The customer data cloud provides the industry's only unified customer profiles, which connect identities across all channels and devices - including display, video, audio, offline, mobile and smart TVs - enabling marketers to engage individuals and households with personalized messages to drive performance, at scale.
Datalogix, formerly NextAction, provides core infrastructure for data-driven marketing by connecting digital advertising to in-store sales. The company helps leading brands reach audiences of buyers across display, video, mobile, social, direct mail and TV. DLX ROI is the industry standard for measuring the offline sales lift resulting from digital marketing campaigns. The Company's expertise spans the major consumer segments, including Retail, CPG, and Automotive.
Signal, formerly BrightTag, is a global provider in people-based marketing. The Signal Open Data Platform helps marketers collect data from any offline or online source, synchronize the data across all touchpoints, and distribute it to any marketing or analytics endpoint – all in real time. The platform is ecosystem-neutral and makes data and marketing technologies work better together for increased engagement, loyalty and conversions. On August 17th, 2020, Signal was acquired by TransUnion. Terms of the transaction were not disclosed.
Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. In September 2012, Brilig was acquired by Merkle. The valuation of Brilig was undisclosed. Other terms of the deal were not released.
Discover the right solution for your team
The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.