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Leaf Group

leafgroup.com

Founded Year

2006

Stage

Acq - P2P | Acquired

Total Raised

$242.5M

Valuation

$0000 

Revenue

$0000 

About Leaf Group

Leaf Group is a diversified Internet company that builds platforms across its marketplace (Society6 and Saatchi Art) and media (Livestrong.com and eHow) properties to enable communities of creators to reach audiences in large and growing lifestyles categories. In addition, Leaf Group's content studio and advertising offerings help brands and publishers find ways to engage with their customers. On June 14, 2021, Leaf Group was acquired by Graham Holdings Company.

Headquarters Location

1655 26th Street

Santa Monica, California, 90404,

United States

310-394-6400

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Expert Collections containing Leaf Group

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Leaf Group is included in 1 Expert Collection, including Ad Tech.

A

Ad Tech

3,700 items

Leaf Group Patents

Leaf Group has filed 20 patents.

The 3 most popular patent topics include:

  • Social networking services
  • Blog hosting services
  • Community websites
patents chart

Application Date

Grant Date

Title

Related Topics

Status

9/27/2019

10/18/2022

Rotating disc computer storage media, Container formats, Computer storage media, Multimedia, DVD

Grant

Application Date

9/27/2019

Grant Date

10/18/2022

Title

Related Topics

Rotating disc computer storage media, Container formats, Computer storage media, Multimedia, DVD

Status

Grant

Latest Leaf Group News

PubMatic Puts Publishers in Control with Major OpenWrap Enhancements

Sep 19, 2022

Redwood City, California, UNITED STATES NO-HEADQUARTERS/REDWOOD CITY, Calif., Sept. 19, 2022 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a series of major investments in OpenWrap, the company’s unified auction solution for publishers. Recent enhancements to OpenWrap give publishers, including app developers, increased flexibility and improved performance with omnichannel and platform-specific enterprise-grade developer customization. As a leading independent wrapper solution globally, OpenWrap gives publishers more control over their programmatic advertising business. There has been strong momentum for the solution: As of Q2 of 2022, PubMatic revenue from OpenWrap has nearly doubled year-over-year. OpenWrap is built on the open-source Prebid codebase, which provides publishers greater control, transparency and innovation. With new OpenWrap features, sellers can clearly examine and activate the levers that contribute to delivering incremental performance. PubMatic has released a suite of enhanced capabilities to create value across web, CTV/OTT and mobile app. All publishers and developers leveraging OpenWrap will now gain: Yield improvements – Floors designed to increase revenue, ad refresh at no cost, and levers that lift CPMs while maintaining fill. Upgraded management API – Customize OpenWrap to better fit the tech stack, and gain access to new automation and API options that add flexibility. Enhanced analytics – Holistic, data-visualized and real-time view of their ad business. Additionally, OpenWrap has released new capabilities that deliver platform-specific benefits: Web publishers can now utilize more than 40 Prebid modules to leverage multiple, third-party-developed technology with efficient and unbiased integration. Mobile app developers can now seamlessly integrate with the top mobile mediation providers, leveraging OpenWrap’s SDK to gain access to PubMatic’s global brand demand. OTT publishers can now benefit from in-line bidding, capturing the full power of a unified auction that connects with third-party ad servers. “PubMatic provides top-notch technology support that allows Leaf Group to save time and resources while keeping our focus on content creation,” said Corey Wong, Vice President, Revenue Operations at Leaf Group. “OpenWrap already provides great value to our business and we're looking forward to leveraging the new enhancements to help us continue to streamline operations and to stay ahead of the constantly evolving ad tech landscape.” “OpenWrap has been an important component of our programmatic strategy. We look forward to working with PubMatic to put these new innovations to work to help us drive revenue while ensuring we always maintain the optimal experience for our audiences,” said David Sky, Director of Advertising Solutions, True Digital. “OpenWrap is first and foremost a performance solution built for publishers and app developers. We know every publisher’s business is different. We believe in open, flexible technology that enables total control and interoperability for every publisher, regardless of their inventory mix or monetization strategy. Our recent enhancements build on this foundation, delivering higher performance, more nuanced capabilities and richer insights to ensure publishers maximize the value of their inventory and audiences,” said John Martin, Director of OpenWrap at PubMatic. About PubMatic PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain. Press Contact:

Leaf Group Frequently Asked Questions (FAQ)

  • When was Leaf Group founded?

    Leaf Group was founded in 2006.

  • Where is Leaf Group's headquarters?

    Leaf Group's headquarters is located at 1655 26th Street, Santa Monica.

  • What is Leaf Group's latest funding round?

    Leaf Group's latest funding round is Acq - P2P.

  • How much did Leaf Group raise?

    Leaf Group raised a total of $242.5M.

  • Who are the investors of Leaf Group?

    Investors of Leaf Group include Graham Holdings Company, Paycheck Protection Program, Spectrum Equity, Oak Investment Partners, Generation Partners and 7 more.

  • Who are Leaf Group's competitors?

    Competitors of Leaf Group include Examiner.com and 2 more.

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