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Latest DecoFarver News
Oct 3, 2022
October 2, 2022 Affiliate and native marketing convince Danes to buy paint online. For DecoFarver has a dedicated marketing effort from business partner Daisycon raised the conversion rate by 0.3 percentage points. Can consumers be convinced that it is a good idea to buy the paint for the living room and children’s room online instead of in a physical store? This is the biggest challenge for the online company DecoFarver, which since the beginning of 2013 has worked hard to move customers away from the safe physical environment of paint shops and convince consumers of the benefits of shopping for paint online, says Martin Holmblad, performance marketing manager at DecoFarver. – One thing is to get the word out that it is actually possible to buy the right quality paint online. Another thing is to get the customers moved over and to have them come back again the second and third time. Therefore, it is crucial for our success that our marketing activities are completely fine-tuned, says Martin Holmblad. Conversion rate increased by 0.3 percentage points In order to get customers in the online store, DecoFarver has rolled out the big marketing setup. Including also the marketing form affiliate marketing, where external partners manage the marketing campaigns through publishers at home and abroad. An activity which, since April this year, has gained a huge boost, after they changed business partners to the international affiliate network Daisycon, whose approach to affiliate marketing was different from what they had previously experienced. It has made a noticeable difference to turnover. – Previously, affiliates accounted for approximately four percent of revenue. Now it is up to ten percent. Last month we hit an all-time high in conversion rate with an increase of a whopping 0.3 percentage points, which can be attributed to Daisycon and their publishers. Overall, we are above the international benchmark for conversion, which can also be felt on the bottom line, says Martin Holmblad. He adds: – For us, affiliate for many years was this somewhat closed and opaque activity, which ran passively in the background without the really big results. It confirmed us in the slightly tarnished reputation that affiliates have with many. But that changed when we switched to Daisycon, where we experience a completely different proactivity, openness and transparency in the collaboration. Targeted campaigns create awareness DecoFarver has achieved great success with their concept. But they still find that consumers need to be reminded of their existence. It is therefore particularly important that the marketing is adapted to the interests and wishes of potential customers, and that they are often exposed to the company’s offers. – It is first and foremost important that potential customers are often reminded that DecoFarver is a real option for their next project. With affiliates, customers are exposed to good offers and concrete suggestions for paint when they visit the publishers’ sites, says Martin Holmblad, who also says that they have started testing native marketing, where the campaigns are adapted to the individual publisher and therefore blend in with the rest of the site. contents. – The campaigns can, for example, consist of guides, stories or other forms of advertorials that contribute new knowledge for the readers or otherwise add value to the user’s experience on the site. When the quality of the individual campaigns is high, we can read it directly in the growth of the conversion rate and number of visitors to our shop. It has gone so well that Daisycon will also help us enter the Swedish market, says Martin Holmblad. *The article has been translated based on the content of IT-Kanalen by it-kanalen.dk . If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much! *We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language. *We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards! Report Content
DecoFarver Web Traffic
DecoFarver Frequently Asked Questions (FAQ)
Where is DecoFarver's headquarters?
DecoFarver's headquarters is located at Gørtlervej 8, Ringe.
What is DecoFarver's latest funding round?
DecoFarver's latest funding round is Angel.
Who are the investors of DecoFarver?
Investors of DecoFarver include Jacob Risgaard, Jan Lehrmann and Mia Wagner.
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