Deciem company logo

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Founded Year



Corporate Majority | Acquired



About Deciem

Deciem, aka The Abnormal Beauty Company, is a cosmetics maker focused on skin and haircare products. It is based in Canada but retails all over the world.On February 23rd, 2021, Estée Lauder Companies acquired a majority stake in Deciem at a valuation between $2000M and $2200M.

Deciem Headquarter Location

517 Richmond Street East

Toronto, Ontario, M5A 1R4,


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Research containing Deciem

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Deciem in 5 CB Insights research briefs, most recently on Jan 31, 2022.

Expert Collections containing Deciem

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Deciem is included in 2 Expert Collections, including Beauty & Personal Care.


Beauty & Personal Care

1,875 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

Latest Deciem News

Skin in the game: Cult beauty brand The Ordinary launches into India

Jun 11, 2022

The cult skincare brand’s parent, Deciem, continues its international growth, cutting a deal with Nykaa for omnichannel sales in India. The post Skin in the game: Cult beauty brand The Ordinary launches into India appeared first on Inside Retail.

Deciem Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Deciem Rank

  • When was Deciem founded?

    Deciem was founded in 2013.

  • Where is Deciem's headquarters?

    Deciem's headquarters is located at 517 Richmond Street East, Toronto.

  • What is Deciem's latest funding round?

    Deciem's latest funding round is Corporate Majority.

  • Who are the investors of Deciem?

    Investors of Deciem include Estee Lauder Companies.

  • Who are Deciem's competitors?

    Competitors of Deciem include Il Makiage and 6 more.

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