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About DealerTrack

DealerTrack provides software solutions for automotive industries. It offers management software tools, data access, vehicle inventory management, digital contracting, and credit application. The company was founded in 2001 and is based in Atlanta, Georgia.

Headquarters Location

6205 Peachtree Dunwoody Rd. NE

Atlanta, Georgia, 30328,

United States




Expert Collections containing DealerTrack

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

DealerTrack is included in 1 Expert Collection, including Fintech.



8,123 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.

DealerTrack Patents

DealerTrack has filed 7 patents.

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Application Date

Grant Date


Related Topics




Structured finance, Banking technology, Business law, Credit, Information technology management


Application Date


Grant Date



Related Topics

Structured finance, Banking technology, Business law, Credit, Information technology management



Latest DealerTrack News

Dealer Management System Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Deployment (On-premise and Cloud) and Equipment Type (Automobile, Agricultural & Forestry Machinery, Construction Equipment, Gardening Equipment, Heavy Trucks, Material Handling & Lifting Equipment, Mining Equipment, and Others)

Oct 31, 2023

Dealer Management System Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Deployment (On-premise and Cloud) and Equipment Type (Automobile, Agricultural & Forestry Machinery, Construction Equipment, Gardening Equipment, Heavy Trucks, Material Handling & Lifting Equipment, Mining Equipment, and Others) Publication Month : Oct 2023 Status : Published Analyst Perspective: With an increased demand for dealer management systems coupled with low entry barriers to the market, the market continuously witnesses a rise in the number of emerging players. These market players are entering partnerships to develop advanced solutions or add features to existing systems to attract more customers. For instance, in December 2022, Dealer-Pay and Dealertrack collaborated to add advanced payment tools to an automotive dealer management system. Dealer-P advanced payment tools were integrated with Dealertrack’s dealer management system, enabling automotive dealerships to process payments in all departments. The advanced system offers flexibility and convenience to pay customers via links in texts, emails, or other online platforms. The constantly rising emphasis on the enhancement of customer satisfaction is leading to increased development of dealer management systems. Pertaining to the risk of customer loss, the end users are increasingly focusing on procuring and deploying advanced technologies in the existing system to gain customer satisfaction by smoothly managing their purchasing processes. All these factors are anticipated to fuel the dealer management system market growth in the coming years. Dealer Management System Market Overview: The growing technology and changing market demands made it important for businesses to enhance their efficiency in all aspects of their business. The dealer management system simplifies dealer networking, sales and customer tracking, product orders, and inventory management. The major stakeholders in the dealer management system ecosystem comprise software providers, system integrators, and end users. With the advancement of cloud technology, the systems integrator also incorporates on-premises IT systems with cloud applications. The software offered by the providers is integrated as per the specific requirements of the end users, including auto dealers who sell vehicles. Auto dealers are distinct and mostly independent from the auto manufacturers. They procure this system to track inventory in real-time and maintain the relationship with their customers; this allows them to run the business efficiently. The dealer management system market is fragmented. Market players are expanding their business by employing various methods, such as product portfolio expansion, service expansion, and mergers & acquisitions (M&A). In May 2023, e-Emphasys Technologies Inc. announced the merger with CDK Global Heavy Equipment to address the end-to-end business optimization needs of equipment dealers and rental companies. The mergers also facilitate the company to drive innovation in the industry. Customize Research To Suit Your Requirement We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making. Growth rate Forecast Period Have a question? Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any. Increasing Integration of DMS with Different Management Systems Fuel Dealer Management System Market Growth Challenges associated with synchronization among workplaces, individuals, and administrative centers can be devastating in handling multiple businesses such as filing reports and fulfilling the requirements of demanding customers, as well as maintaining an inventory. With increased focus on improved customer connection and communication, several manufacturers are looking for integrated ways to manage their business. This boosts the need to have systems that streamline enhanced interactions between customers, dealers, and OEMs. Dealer management systems integrated with various features—such as CRM, service management, spare part management, sales tracking, and inventory management features—meet the growing requirements of the modern manufacturing industry. Dealer management systems collect data about customers, inventory, and products and make inventory management more efficient. These systems facilitate the visibility of dealer operations across different countries. Companies are widely integrating their services with a dealer management system to offer enhanced customer experience. A few of such instances are mentioned below: In June 2022, ABCoA Inc. launched new and revolutionary DST Dealership Sales Tools for managing inventory. It is a new browser-based dealer management software (DMS) specifically designed for retail used car dealers. The software helps car dealers easily manage inventory and promote cars on websites, attain instant funding and desk deals, pull credit transactions, and print contracts. DST offers many standard integrations at no charge. Further, the software helps car dealers to provide their customers with a complete online shopping experience. DST Dealership Sales Tools is easy to use and affordable, offering less upfront cost to the car dealers, which increases its demand in the market. In January 2021, DealerSocket, Inc. rolled out an all-new Service Scheduler effortlessly incorporated within its CRM tool. This tool is built to combine dealership sales with service departments in a shared mission to convert, acquire, and retain lifelong customers. Its CRM tool creates a wide-ranging view of a customer’s experience with the dealership while enabling advisors and service managers to manage customer interactions from one location. With a robust dealer management system integrated with different management systems, dealers can manage operations from inventory management to customers and product sales to services. This factor is driving the dealer management system market across the globe. Dealer Management System Market Segmental Analysis: The dealer management system market is segmented on the basis of deployment, equipment type, and geography. Based on deployment, the dealer management system market is divided into on-premise and cloud. The cloud segment held a larger market share in 2022, and the cloud segment is anticipated to record a faster growth rate during the forecast period. Based on equipment type, the dealer management system market is categorized into automobile, agricultural & forestry machinery, construction equipment, gardening equipment, heavy trucks, material handling & lifting equipment, mining equipment, and others. The automobile segment held the largest share of the global dealer management system market, and is also anticipated to record the highest CAGR compared to the other segments during the forecast period. Geographically, the market is segmented into five major regions—North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). Download Free Sample Request discounts available for Start-Ups & Universities The demand for the cloud-based dealer management system is significantly increasing. The cloud-based software offerings are less expensive than the on-premise software; further, strong network infrastructure in developed countries also supports the adoption of cloud-based software. Various enterprises are planning to make substantial investments in advanced software to shift toward modern platforms integrated with advanced features. While implementing a dealer management system, enterprises have to choose between deploying a “cloud deployment” or hosting it “on-premise.” The right choice depends upon the business requirement. Choosing the right deployment model requires considering many aspects, including integrations, upgrade cycles etc. Cloud-based deployment option is better for companies with less than 50 store branches as the cost of ownership is less as compared to an on-premise dealer management system. The growing need for dealer management systems in automotive companies allows users to manage a network of dealers effectively. The system consists of a variety of features that help automotive dealers reduce costs by maximizing the functionality of business operations. Dealer management helps automotive dealers track their vehicle inventory, including model availability, pricing, and specification, which allows the dealer to efficiently manage their stock and make corrective decisions related to restocking or selling of vehicle models. The expansion of the automotive industry increases the adoption of dealer management systems among dealers during the forecast period. According to IEA, in 2022, electric vehicle (EV) sales increased by 10 million than 2021. China is the foremost market for EVs, accounting for 60% of the world’s total EV sales. The country is planning to double the sale of EVs by 2025. Accelerating sales of EVs across the globe supports the adoption of dealer management systems among automobile dealers. Request discounts available for Start-Ups & Universities Dealer Management System Market Regional Analysis: The APAC dealer management system market size was valued at US$ 2,027.58 million in 2022 and is projected to reach US$ 5,035.80 million by 2030; it is expected to record a CAGR of 12.0% from 2022 to 2030. The APAC dealer management system market is segmented into Australia, China, India, Japan, South Korea, and the Rest of APAC. APAC is anticipated to record the highest CAGR in the dealer management system market during the forecast period. The market growth in APAC is attributed to the growing need to manage business operations effectively. Enterprises operating across industry vertical, including transport & logistics, construction, and agriculture, among others, prefer dealer management system that is easy to integrate, manage, and operate. Further, a cloud-based dealer management system is gaining popularity in the region as it is beneficial to enterprises. For instance, in December 2022, Tata Motors migrated a dealer management software to Oracle Cloud Infrastructure (OCI). The cloud-based system helps Tata Motors to boost its operational efficiency with detailed business insights. The system support auto dealer to enhance security, increase flexibility, and provide cost-effective solutions to the customers. Moreover, the system helped the company to record customer touch points and engage them through channels such as SMS and social media, thereby improving overall productivity. Several players, such as Hinduja Tech Partners, are entering into partnerships to provide real-time observation of operational processes. This feature issues an alert to automakers when they are receiving issues related to customer complaints and product handling and sales. The system helps them to respond immediately to customer's queries. Thus, the benefits of using a dealer management system in various industries drive the APAC dealer management system market. Dealer Management System Market Key Player Analysis: e-Emphasys Technologies Inc., ANNATA Ehf, DealerBox SAS, Hitachi Solutions Ltd, Irium Software SAS, CDK Global, Constellation Software, DealerTrack Inc, Tekion Corp, and XAPT Software Consulting LLC are among the players operating in the dealer management system market. Several other major companies have been analyzed during this research study to get a holistic view of the dealer management system market ecosystem. Recent Developments: The dealer management system market players highly adopt inorganic and organic strategies. Following are a few major dealer management system market developments: In June 2023, DealerBox SAS partnered with Electric Way to manage the delivery process of Cars. DealerBox SAS’s automotive cloud solution helps Electric Way with internal processes, such as purchasing, sales, registration, and transportation of cars. In December 2022, CDK Global Inc. partnered with Hyundai Auto Canada to provide exclusive end-to-end digital retailing and a preferred dealer management system. The partnership supports Hyundai Auto Canada to manage its dealer network of more than 200 rooftops across Canada. In October 2022, ANNATA Ehf acquired Biztup to expand its global presence by strengthening the capabilities of its cloud-based business solution. The company is planning to expand its presence by offering solutions and services to customers in Europe. In October 2021, XAPT Software Consulting LLC signed a contract with Israel Tractors & Equipment Co. (I.T.E), part of the ZOKO Enterprises implementing NAXT365. The system helps in improving and optimizing the business processes of Israel Tractors & Equipment Co. NAXT365 allows Zoko Enterprises to replace several applications with a single fully integrated solution. Report Coverage Tekion Corp The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review. Data Collection and Secondary Research: As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain. Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends. Primary Research: The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team. For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise. A typical research interview fulfils the following functions: Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook Validates and strengthens in-house secondary research findings Develops the analysis team’s expertise and market understanding Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to: Industry participants: VPs, business development managers, market intelligence managers and national sales managers Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry. Below is the breakup of our primary respondents by company, designation, and region: Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection. Data Analysis: Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level. 3.1 Macro-Economic Factor Analysis: We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities. 3.2 Country Level Data: Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential. 3.3 Company Profile: The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size. 3.4 Developing Base Number: Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis. Data Triangulation and Final Review: The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization. We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports. We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time. 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DealerTrack Frequently Asked Questions (FAQ)

  • When was DealerTrack founded?

    DealerTrack was founded in 2001.

  • Where is DealerTrack's headquarters?

    DealerTrack's headquarters is located at 6205 Peachtree Dunwoody Rd. NE, Atlanta.

  • What is DealerTrack's latest funding round?

    DealerTrack's latest funding round is Acquired.

  • How much did DealerTrack raise?

    DealerTrack raised a total of $30M.

  • Who are the investors of DealerTrack?

    Investors of DealerTrack include Cox Automotive, ALG, AmeriCredit, WFS Financial, Wells Fargo & Company and 5 more.

  • Who are DealerTrack's competitors?

    Competitors of DealerTrack include Xtime and 3 more.


Compare DealerTrack to Competitors

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RouteOne is a FinTech company that operates in the automobile industry. The company offers a comprehensive suite of financial and insurance (F&I) solutions, including credit applications, eContracting, compliance tools, and online/mobile retail services. These services are designed to simplify and streamline the vehicle purchase process for dealerships. It is based in Farmington, Michigan.

Reynolds and Reynolds Company

The Reynolds and Reynolds Company provides a retail management system. It delivers software solutions and services in automotive retailing. The company operates as a provider of dealer management systems and associated products and services. It enables automobile dealers to sell more cars and to improve customer service. It primarily serves the automotive industry. It was founded in 1866 and is based in Dayton, Ohio.

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Whip is a digital ecosystem platform designed to grow, own and retain customer management for digital dealerships. The company's platform offers services for dealerships, data hygiene, mobile or valet, a digital logbook, in-app marketing, payments, and more. The company was founded in 2017 and is based in Petaling Jaya, Malaysia.

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Autofusion is a technology and marketing agency that operates in the automotive industry. The company offers a range of services including the creation of custom websites for car dealerships, digital marketing solutions, and interactive software tools. These services primarily cater to the automotive industry. It is based in San Diego, California.

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Flick Fusion

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AutoRevo was established to provide auto dealers a more proficient method of listing and managing their inventory on eBay Motors. The company's product offering includes search engine optimized dealer websites, a robust inventory management system, used vehicle inventory integration with any online classified vendor, a lead management system and advanced reporting analytics.


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