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About Datalot

Datalot is a marketing technology company that builds user interaction tools to evaluate user intent and quality, along with the integration of real-time 3rd party and social media data.On June 29, 2021, Datalot was acquired by Centerfield. The terms of the transaction were not disclosed.

Datalot Headquarter Location

53rd Bridge Street 7th Floor

Brooklyn, New York, 11201,

United States


Latest Datalot News

Lightyear Closes Second 2021 Exit

Aug 30, 2021

Lightyear Capital has sold Datalot, a provider of mobile and web marketing services to the insurance industry, to Centerfield Capital Partners. Lightyear acquired Datalot in 2017. Through its technology platform and call center operations, Datalot provides auto, home, life, and health insurance carriers and agents with qualified consumer inquiries – “warm leads” – that improves sales conversion rates and lowers new customer acquisition costs. Datalot’s customers include more than 40 insurance carriers – including several Fortune 100 insurance carriers – and thousands of insurance agents. Brooklyn, New York-based Datalot was founded in 2009 by Josh Reznick and has additional offices in Florida and Colorado. “The entire Datalot team did an outstanding job executing on the plan we laid out with Lightyear in 2017, and Lightyear was a great partner in helping us not just maintain but accelerate growth,” said Mr. Reznick. “We are very excited about our new partnership with Centerfield as we align on compelling growth opportunities and initiatives for Datalot’s next chapter.” “We are very pleased with the successful outcome of our ownership stake in Datalot,” said Mark Vassallo, a managing partner at Lightyear. “Working with Josh and the entire Datalot team over the last few years has led to strong growth, significantly improving performance with outstanding revenue and EBITDA expansion. We wish them continued success.” Lightyear Capital was founded in New York City in 2000 and makes control investments in North American middle-market companies in the financial services industry. The sale of Datalot marks the second exit by Lightyear this year following its April exit from Therapy Brands, an Alabama-based provider of practice management services to behavioral and mental health providers. Centerfield Capital Partners makes investments of $7 million to $25 million of subordinated debt and equity in companies that have $15 million to $100 million of revenue and $3 million to $15 million of EBITDA. The Indianapolis-based firm was founded in 2000 and is currently investing from its fourth fund that closed in January 2018 with $335 million of committed capital. Canaccord Genuity , a Toronto-headquartered investment bank, was the financial advisor to Datalot on this transaction. © 2021 Private Equity Professional | August 30, 2021 Share on twitter

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Expert Collections containing Datalot

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Datalot is included in 1 Expert Collection, including ad tech.


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Datalot Web Traffic

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