Cymfony

Jul 19, 2012

July 18, 2012 at 4:05 pm July 18, 2012 at 4:11 pm GeekWire Awards: Tickets available now! Social media monitoring firm Visible Technologies has raised an additional $5.5 million, bringing total funding in the company to $57.5 million. Existing investors, including WPP, Ignition Capital and Investor Growth Capital, participated in the round. The funding came in conjunction with the acquisition of Cymfony, a Kantar Media company that Visible purchased in April for about $18 million. As a result of that deal, Cymfony president Richard Pasewark assumed the CEO role of the combined company, which operates under the Visible name and is headquartered in Seattle. Some of the new funds will be used for sales and marketing efforts tied to the integration of the two companies’ offerings, products that help corporations easily monitor what’s being said about them on Twitter, Facebook and other social media channels. As we’ve noted in the past, Visible is playing in one of the hotter areas of investment activity. We’ve tracked financing deals for Seattle’s  Banyan Branch  and  Prosodic  in recent months, as well as acquisitions of Seattle’s Spring Creek Group ( acquired  by Mediabrands) and Seattle’s BuzzLabs ( acquired  by City Grid Media). In one of the bigger deals in the space, Salesforce.com bought Radian6 for  $326 million  last year. Follow us on Twitter  @geekwire . John Cook is GeekWire's co-founder and editor, a veteran reporter and the longest-serving journalist on the Pacific Northwest tech startup beat. Follow him  @johnhcook and email john@geekwire.com . GeekWire Awards 2016: The Pacific Northwest's annual startup and technology awards. GeekWire rolls out the red carpet each year at the EMP Museum in Seattle to honor the top innovators, entrepreneurs, startups and do-gooder geeks, as nominated and chosen by the GeekWire community. More than 800 people attend this fun event. Tickets available here .