Acquisition enhances award-winning customer experience portfolio with a fully integrated cloud Customer Communication Management (CCM) platform for key industry applications
December 08, 2021 07:00 AM Eastern Standard Time
BURLINGTON, Mass.--( BUSINESS WIRE )-- Precisely , the global leader in data integrity software, backed by Clearlake Capital Group, L.P. (together with its affiliates, “Clearlake”) and TA Associates, today announced it has signed a definitive agreement to acquire Atlanta-based Software as a Service (SaaS) provider CEDAR CX Technologies. Precisely adds CEDAR CX’s robust cloud platform, expertise, and scale within hosted managed services to its offerings spanning industry sectors including wealth management, lending, and insurance. The acquisition strengthens the opportunity for Precisely customers to share capabilities across CEDAR CX and the EngageOne portfolio, including unified digital customer experiences, document composition, archiving, billing, and payments. Customers will benefit from orchestration, preference management, enhanced communication governance, robust self-service capabilities and deep expertise in data intensive, heavily regulated businesses. “We enable our clients to easily create relevant, seamless interactive engagements with their customers in a time when it’s more important than ever,” said Greg Van den Heuvel, Executive Vice President and General Manager, EngageOne at Precisely. “By combining our solutions, clients will be able to better leverage data to deepen their own customer relationships. We’re excited by the opportunity to combine forces and create a best-of-breed solution that’s unmatched in the market.”
The acquisition comes on the heels of Precisely winning the Unified Communications Product of the Year by Computing Magazine’s Cloud Excellence Awards – further bolstering its leadership position. “We’ve built a solution tailored to customer needs – from digital CX to real-time and rapid messaging, providing our clients with strong CCM and Hosted Managed Services capabilities. Joining Precisely, and its industry-leading portfolio of data integrity solutions, will allow us to scale our existing services to even more customers and industries,” said John DiMarco, Chief Executive Officer, CEDAR CX. To learn more about data integrity solutions from Precisely, go to www.precisely.com . About Precisely
Precisely is the global leader in data integrity, providing accuracy and consistency in data for 12,000 customers in more than 100 countries, including 97 of the Fortune 100. Precisely’s data integration, data quality, data governance, location intelligence, and data enrichment products power better business decisions to create better outcomes. Learn more at www.precisely.com . About CEDAR CX Technologies
CEDAR CX Technologies is a leading provider of an innovative generation of powerful Private-Cloud-Based Managed Services solutions for Customer Communications Management (CCM), and Customer Experience Management (CXM), reshaping the way companies do business with their customers and partners. About Clearlake
Clearlake Capital Group, L.P. is an investment firm founded in 2006 operating integrated businesses across private equity, credit and other related strategies. With a sector-focused approach, the firm seeks to partner with experienced management teams by providing patient, long-term capital to dynamic businesses that can benefit from Clearlake’s operational improvement approach, O.P.S.® The firm’s core target sectors are technology, industrials and consumer. Clearlake currently has over $55 billion of assets under management and its senior investment principals have led or co-led over 300 investments. The firm has offices in Santa Monica and Dallas. More information is available at www.clearlake.com and on Twitter @ClearlakeCap. About TA Associates
TA is a leading global growth private equity firm. Focused on targeted sectors within five industries – technology, healthcare, financial services, consumer and business services – the firm invests in profitable, growing companies with opportunities for sustained growth, and has invested in more than 550 companies around the world. Investing as either a majority or minority investor, TA employs a long-term approach, utilizing its strategic resources to help management teams build lasting value in high quality growth companies. TA has raised $47.5 billion in capital since its founding in 1968. The firm’s more than 100 investment professionals are based in Boston, Menlo Park, London, Mumbai and Hong Kong. More information about TA can be found at www.ta.com . Contacts

Clearlake &amp; TA Associates-Backed Precisely to Acquire SaaS-Provider CEDAR CX

Clearlake & TA Associates-Backed Precisely to Acquire SaaS-Provider CEDAR CX

Leveraging A.I. technology, dynamic inventory, and data analytics, new technology enables a more efficient and profitable digital retailing strategy for over 7,000 automotive, R.V., marine, powersports, and motorcycle dealerships nationwide. News provided by
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SCOTTSDALE, Ariz., June 10, 2021 /PRNewswire/ -- Digital Air Strike, the leading consumer engagement technology company, today announced the launch of two new customer experience (CX) technology solutions designed to improve how dealers merchandise their vehicles and convert prospects, all while helping dealers increase inventory levels. Digital Air Strike announced the launch of Response Logix 5.0, the company's patented Lead Response technology that uses A.I. technology to build prospect-specific websites in real-time, paired with CRM integration to respond to every lead more effectively. Digital Air Strike also launched the new Inventory Maximizer solution to provide a more profitable way to merchandise inventory online. "Digital Air Strike continues to be forward-thinking and provide technology that improves the customer experience while enabling our dealer group the ability to monitor better and control the online buying process more efficiently," said Josh Leader, Director at the Sands Automotive Group in Arizona. "We are smarter in acquiring customers thanks to the partnership with Digital Air Strike. Their technology is a crucial component of how we have been able to overcome challenges as our economic environment and industry continues to evolve." Digital Air Strike is releasing Response Logix 5.0, the latest version of their patented Lead Response technology which builds a personalized website for every consumer lead within minutes, serving up multiple customized vehicle and payment options to each prospect. This enhances the ability for consumers to "buy online" and helps dealerships compete with online retailers like Carvana and Vroom. Hundreds of dealerships already leverage the solution and are seeing a 56% increase in cars sold through highly targeted and effective lead nurturing communications. Response Logix 5.0 is part of Digital Air Strike's Engagement Platform. It integrates with 27 inventory providers, 26 CRM platforms, and five additional data partners, including Fortellis eLeads, Dealertrack Payment Driver, and Cox Automotive VinSolutions. The platform offers an enhanced response cadence that sends multiple personalized responses to every prospect on behalf of the dealership's designated sales representatives. This is completed seamlessly without the need for human intervention. However, dealership staff is alerted when consumers engage, and they can jump in at any time. Emails are sent to each lead linking to a customized website that is dynamically built in real-time for every prospect, along with AI-driven vehicle suggestions and payment options. Continued email and text communications automatically nurture each prospect, all tailored to each dealership's existing sales process. This is done while showcasing multiple vehicles of interest to the prospect based on the initial consumer VDP (Vehicle Details Page) inquiry paired with lease and finance payments. Dealer personnel is notified each time the consumer engages with the email or micro-website built for every prospect, giving them an incredible advantage to do additional proactive outreach at the exact time a consumer is in the market to buy before they defect to a competitor. New enhancements to the Lead Response technology include the ability for dealers to cross-promote alternative vehicle options from across all stores within a dealer group, not just the website or showroom for the store the consumer inquired initially. This gives dealers within their group the ability to showcase an expanded inventory, which is crucial during these times of limited inventory. This also gives the ability to set additional cadence to continue to nurture the prospect as inventory changes rapidly due to lower new vehicle levels on hand. In addition, the different vehicle options provide even more choices for shoppers to browse vehicles by class and feature, all while enabling a dealer to leverage their full group inventory capabilities to drive sales conversions. Response Logix 5.0 also presents vehicle buy-back and trade-in valuations through Kelley Blue Book, even if the consumer is only wanting to sell their vehicle to the dealership and is not yet ready to buy. This helps dealers compete with disruptors with their "let us buy your car" campaigns with consumers. Additionally, customized pricing by ZIP code with any other additional dealership-specific and OEM incentives are seamlessly integrated into various pricing rules. Each dealership can set this based on a variety of triggers, including human response or lack thereof by dealership personnel. These enhancements enable dealerships to generate even more effective responses to leads while dealing with lower staff levels due to the continued hiring challenges occurring across North America in all industries. After acquiring LotVantage's advanced inventory merchandising capabilities just 120 days ago, Digital Air Strike also announced it had incorporated the LotVantage technology and targeting capabilities into the Digital Air Strike Awareness and Engagement platforms with the launch of the company's Inventory Maximizer solution. This innovative solution has been developed for automotive, marine, R.V., motorcycle, and powersports dealerships to merchandise more efficiently new and used inventory to generate higher-converting prospects. In addition, inventory Maximizer features advanced inventory merchandising and analytic capabilities to improve attribution insights from digital marketing strategies while expanding the footprint of Digital Air Strike's network of national and local media, social media, and digital marketing platform partners. "Digital Air Strike continues to innovate by bringing new technology solutions to help consumers do more of their purchase online," said Jason Barrie, Chief Product & Strategy Officer with Digital Air Strike. "Digital Air Strike's recent launches leverage our world-class development team, paired with our extensive knowledge of digital retailing and our large network of platform integration partners. As a result, thousands of dealers are already leveraging our newest solutions to increase profit further while driving efficiency across their inventory merchandising and sales strategies, both when inventory levels are lower and when new vehicle inventory levels rebound." About Digital Air Strike 
Digital Air Strike is the leading social media, intelligent lead response, and consumer engagement technology company helping over 7,800 businesses increase consumer response and conversions leveraging patented AI-powered digital technology that generates measurable ROI. A pioneer in digital response, social media marketing technology, and online reputation management solutions, Digital Air Strike deploys industry-specific mobile apps, software, intelligent messaging, and consumer engagement platforms to monitor, respond, improve, and convert more consumers into customers for thousands of businesses in the United States, Canada, and 32 additional countries, including working with seven of the largest automotive manufacturers. More information on the company is available at www.digitalairstrike.com  and  https://www.facebook.com/digitalairstrike . Press Contact:

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Digital Air Strike Announces Two New CX Technologies to Address Dealership Inventory Challenges

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DUBLIN, Jan. 31, 2020 /PRNewswire/ -- The "End-user Priorities for Customer Engagement, 2019-2022" report has been added to ResearchAndMarkets.com's offering. By 2022, over 95% of contact centers will have chatbots deployed. Other big investments will include messaging bots and virtual assistants. AI will allow for automation of more complex tasks, but will not substantially replace humans. On the contrary, live agents will build relationships with customers. The overall research objective is to measure the current use and future decision-making behavior toward customer contact solutions primarily in the United States with a small sample from other regions. The technologies we covered include customer journey analytics, e-learning, quality monitoring, social media analytics, speech analytics, unified agent desktop, workforce/performance management, web interaction analytics, and web collaboration tools. Interaction channels we explored include chat/chatbot, email, IVR (interactive voice response), live agent, messaging bot (Facebook, WeChat, etc. ), IoT (internet of things), mobile customer care, proactive outbound, video/video kiosk, virtual assistant (text, voice), web, and social media. The report aims to:
Monitor the status of digital transformation
Assess the current and future use of CX technologies
Evaluate factors that drive investments in CX technologies
Gauge CX trends
Appraise available IT budgets
This study provides insights on key investments needed for end-user businesses to meet their number one corporate goal: to improve customer experience. Key Topics Covered
End-user Priorities for Customer Engagement - Percent of Respondents by Contact Center Size, Global, 2019
End-user Priorities for Customer Engagement - Percent of Respondents by Industry, Global, 2019
2. Strategic Imperatives
End-user Priorities for Customer Engagement - Strategic Imperatives for Success and Growth, Global, 2019 to 2022
End-user Priorities for Customer Engagement - Factors Preventing Contact Centers from Meeting or Exceeding their Goals, Global, 2019
End-user Priorities for Customer Engagement - Level of Importance of Emerging Technologies, Global, 2019 to 2022
End-user Priorities for Customer Engagement - Trends in Average Talk Time in Contact Centers, Global, 2018 to 2019
End-user Priorities for Customer Engagement - Trends in Number of Voice Calls Handled in Contact Centers, Global, 2018 to 2019
3. Interaction Channel Priorities
End-user Priorities for Customer Engagement - Level of Interaction Channel Integration, Global, 2019
End-user Priorities for Customer Engagement - Reasons Behind Lack of Interaction Channel Integration, Global, 2019
End-user Priorities for Customer Engagement - Top Social Media Strategy Goals, Global, 2019
End-user Priorities for Customer Engagement - Mobile Device Customer Contact Capabilities, Global, 2019
4. Contact Center Solution Priorities
End-user Priorities for Customer Engagement - Contact Center Systems/Applications Usage, Global, 2019 to 2021
End-user Priorities for Customer Engagement - Reasons for Preventing Analytics Deployment, Global, 2019 to 2021
End-user Priorities for Customer Engagement - Hosted/Cloud Contact Center Solution Usage, Global, 2019 to 2021
End-user Priorities for Customer Engagement - Percent of Contact Center Seats Deployed in Hosted/Cloud Solutions, Global, 2019
End-user Priorities for Customer Engagement - Reasons for Moving to Hosted/Cloud Solutions, Global, 2019
5. Outsourcing Priorities
End-user Priorities for Customer Engagement - Percent of Respondents that are Outsourcers, Global, 2019
End-user Priorities for Customer Engagement - Percent of Respondents that Outsource or Plan to Outsource Over the Next Two Years, Global, 2019 to 2021
End-user Priorities for Customer Engagement - Concerns about Outsourcing Functions, Global, 2019
6. The Last Word

End-user Priorities for Customer Engagement, Forecast to 2022 - Assess the Current and Future Use of CX Technologies

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