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Latest Cuvaison News
May 15, 2023
Wine Industry Sales Symposium By In-person event delivered actionable takeaways for attendees seeking to increase sales and make genuine customer connections. May 15, 2023 (Healdsburg, Calif.) – Last week’s Wine Industry Sales Symposium , presented by Wine Industry Network (WIN), delivered valuable information to its more than 350 attendees. The one-day educational conference, held at the Hyatt Regency Sonoma Wine Country in Santa Rosa, Calif., featured wine industry experts speaking on all aspects of sales and marketing, including 3-Tier and direct channel strategies, packaging innovations, and pricing and public relations programs. “The wine industry has always been and will always be very competitive, but even during the most challenging times, there are brands that continue to out-perform the pack,” says George Christie, president of Wine Industry Network . ”These successful brands are a direct result of staying better informed on trends, best practices and key insights, coupled with a lot of hard work. Many of these companies were represented at the conference, and we look forward to building on the success of this year’s event to make WISS 2024 even better.” Leveraging experts from all facets of the wine industry, the program began with an in-depth look at how the wine category is performing overall and what the key indicators could mean for near-future sales. The market for wine is flat right now, with baby boomers continuing to lead market share, but that will change in the coming decades. Looking forward, there’s opportunity for growth not just in younger generations but also in less obvious audiences. Among the key takeaways was the notion that the competitive set has grown — wine now competes with beer, spirits, RTDs and even cannabis — so finding a way to reach new consumers is vital. These consumers can be found in myriad ways, including experiential marketing, tech savvy outreach, expanding your offerings and, sometimes, boots on the ground in unexpected locales. “Stop flying over the flyover states,” said Dan Zepponi, president of Cuvaison and Two Estates Wine Collective . “We’re a small brand on a big dance floor. When I traveled to Memphis, I went out onto the market and went to the best account. There are a lot of good restaurants in places like Memphis, Raleigh-Durham and Bend. I took a few people out to dinner, and that market took off. They’re glad to see you because people don’t usually go there, so they listen to your story. You can be the star on the dance floor.” Many speakers encouraged attendees to look beyond the wine category for ideas and employees. “Be part of the larger conversation,” advised Alisha Zaveri, account director for Colangelo & Partners . “If you want to reach a younger or more diverse audience, hire [a younger and more diverse workforce]. Bring in people from outside the wine sphere and listen to their ideas. Diverse teams build diverse brands.” Throughout the day, it was obvious attendees were thrilled to be back at an in-person event. Overheard conversations included comments such as, “I’ve missed this,” and, “We really needed this.” In addition to the conference sessions, attendees had the opportunity to visit with exhibiting companies, enjoy a beautiful outdoor lunch prepared by the Hyatt Regency Chef and attend a special end-of-day networking social featuring local wines. A few select sessions will be rebroadcast June 14, 2023, for those who were unable to attend. Click here for that information. Wine Industry Network would like to thank event sponsors RedChirp , The Digest of Wine & Spirits Law and Comerica Bank for their support in bringing this event to fruition. *** About Wine Industry Network (WIN) Wine Industry Network is THE business resource for the North American Wine Industry sharing news and information, supplying products and service resources, and providing education & industry networking opportunities. —END—
Cuvaison Frequently Asked Questions (FAQ)
Where is Cuvaison's headquarters?
Cuvaison's headquarters is located at 1221 Duhig Rd, Napa.
Who are Cuvaison's competitors?
Competitors of Cuvaison include Chambers & Chambers Wine Merchants and 4 more.
Compare Cuvaison to Competitors
Chambers & Chambers Wine Merchants is an importer and distributor of fine wine, spirits, and sake. It offers a wide portfolio of both domestic and imported wines from family-owned estates, focusing on quality and sustainability. It was founded in 1973 and is based in Napa, California.
Rodney Strong Vineyards is a family-owned wine company. It sustainably farms 14 estate vineyards and produces wine products. It was founded in 1959 and is based in Healdsburg, California.
The California Wine Club is a mail-order wine business. The club offers hand-selected wines monthly from the best handcrafted wines from small family wineries. It offers wine gift sets, business sets, electronic gift certificates, and more. It also provides premier, signature, international series, and aged Cabernet series of wines. The California Wine Club was founded in 1990 and is based in Ventura, California.
Wine of the Month Club is a family-owned business in the wine delivery service industry. It specializes in the distribution of wines. It is based in Lake Forest, California.
Cellars Wine Club is a distributor of alcoholic beverages. It offers selected handcrafted local wines, domestic premiums, and international favorites as gifts through monthly wine club subscriptions. The company was founded in 1999 and is based in Woodinville, Washington.
Bacardi produces and markets spirit brands such as Bacardi rum, Martini and Rossi vermouth, Dewar's scotch whisky and Bombay Sapphire gin.
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