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About Cult Beauty

Cult Beauty is the insider’s guide to the world's best beauty products. From skin care to make up, each of the beauty products is chosen by the company's panel for its efficacy and stand-alone brilliance. On August 4, 2021, Cult Beauty was acquired by The Hut Group.69M.

Headquarters Location

46 Colebrooke Row

London, England, N1 8AF,

United Kingdom

+44 800 108 8822



Expert Collections containing Cult Beauty

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Cult Beauty is included in 1 Expert Collection, including E-Commerce.



10,550 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).

Latest Cult Beauty News

Four Amyris’ Brands Including Biossance Sold at Auction

Dec 2, 2023

Four of bankrupt Amyris’ beauty brands have been sold at auction to the highest bidders. According to court documents, skin care brand Biossance has been sold to online beauty retailer THG Beauty, formerly known as The Hut Group, for $20 million. THG owns online retailers including Cult Beauty and Lookfantastic, and brands such as Perricone MD and Espa. Centered around Amyris’ star ingredient, squalane, Biossance has long been considered the best brand on its roster and the most likely to find a buyer. Elsewhere, Scent Theory Products paid $600,000 for 4U By Tia, launched in partnership with Tia Mowry to fulfill the needs of those with 2A through 4C hair textures by providing a streamlined assortment of need-based products. Related Articles And HRB Brands paid $1.75 million for clean baby care brand Pipette. Amyris, a onetime biotech darling that sought to change the beauty industry with innovative and sustainable ingredients and later moved into the celebrity brand world, filed for Chapter 11 bankruptcy in a Delaware Court in August. As of yet there has been no word on some of its other  brands for sale, including Naomi Watts’ menopausal beauty brand Stripes, color cosmetics line Rose Inc. with model Rosie Huntington-Whiteley, and hair care brand JVN with “Queer Eye” star Jonathan Van Ness. In October, Francisco Costa, the former Calvin Klein designer, bid to may $350,000 for his brand Costa Brazil. Prior to this, Amyris revealed that it would be shuttering the brand. During the same month, Onda Beauty cofounder Larissa Thomson won an online auction for the Tribeca lease, the company name, website and products in store. Onda was founded by Thomson, Watts and Sarah Bryden-Brown, but later acquired by Amyris. Tags

Cult Beauty Frequently Asked Questions (FAQ)

  • When was Cult Beauty founded?

    Cult Beauty was founded in 2008.

  • Where is Cult Beauty's headquarters?

    Cult Beauty's headquarters is located at 46 Colebrooke Row, London.

  • What is Cult Beauty's latest funding round?

    Cult Beauty's latest funding round is Acquired.

  • Who are the investors of Cult Beauty?

    Investors of Cult Beauty include THG.

  • Who are Cult Beauty's competitors?

    Competitors of Cult Beauty include Unfabled and 1 more.


Compare Cult Beauty to Competitors


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Mankind is an online platform that provides men's beauty care products. It offers shaving tools, beard care, hair care, face masks, body scrubs, and more. It provides its services to men. It was founded in 2020 and is based in Manchester, England.

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Grooming Lounge

Grooming Lounge is a provider of men's luxury grooming goods and services. It offers men’s hair care, skin care, shaving essentials, beard grooming tools, and more. It was founded in 1999 and is based in Washington, DC.

Othr Half

Othr Half is a self-care platform that educates men on the benefits of simplifying skincare routines. It provides skincare solutions to men from all walks of life. The company was founded in 2022 and is based in Bris, Australia.

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Humanery is a company focused on men's grooming and wellness in the ecommerce industry. The company provides an online marketplace that helps customers discover, learn about, and purchase grooming and wellness products from various brands. It was founded in 2021 and is based in London, England.


Unfabled is a consumer health platform transforming women’s wellbeing by providing curated and personalized solutions. It curates products from various brands for self-care and menstrual care. It was founded in 2021 and is based in London, United Kingdom.


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