Search company, investor...
Cuddledown company logo



Acquired | Acquired

About Cuddledown

Cuddledown is a direct marketer & manufacturer of quality down products and luxury bedding.In January 2013, Cuddledown was acquired by Potpourri Group. The valuation of Cuddledown was undisclosed. Other terms of the deal were not released.

Headquarters Location

14 Yarmouth Junction

Yarmouth, Maine, 04096,

United States


Missing: Cuddledown's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: Cuddledown's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Latest Cuddledown News

Yarmouth-based Cuddledown acquired by Mass

Jan 4, 2013

. catalog company Whit Richardson, Bangor Daily News Friday, January 4, 2013 at 10:30 am YARMOUTH — Cuddledown, the high-end bedding retailer based in Yarmouth, has been acquired by a catalog company in Massachusetts. Share E-mail this story Print this story Save this story Sponsor Potpourri Group acquired Cuddledown in December, according to an announcement Thursday by American Capital Ltd., Potpourri's parent company. Details of the transaction were not disclosed. Cuddledown was founded in 1973 as a family business with one product: down comforters. Since then the company has grown to sell a diverse selection of bedding-related products through a catalog and a retail store in Freeport. All the company’s down bedding products are manufactured at its Yarmouth facility, according to the company’s website. It’s not yet clear how the acquisition will affect the company’s Maine-based operations. A call to Cuddledown officials was not immediately returned Friday morning. Potpourri, based in North Billerica, Mass., was formed in 1998 as a catalog company. It now has 13 diverse catalogs, though they all cater primarily to women. The acquisition of Cuddledown will allow Potpourri to expand into the bedding product sector, according to a press release. “(Potpourri’s) management team has significant experience successfully integrating additional brands into its portfolio, fueling organic revenue growth and realizing considerable cost savings,” Helen Yang, a principal in American Capital’s buyouts group, said in a statement. “The addition of Cuddledown adds valuable diversification to (Potpourri's) current merchandise mix and its similar customer demographics are expected to promote future growth.” American Capital is a global private equity firm that has invested in Potpourri since 2005. More in News

Cuddledown Frequently Asked Questions (FAQ)

  • Where is Cuddledown's headquarters?

    Cuddledown's headquarters is located at 14 Yarmouth Junction, Yarmouth.

  • What is Cuddledown's latest funding round?

    Cuddledown's latest funding round is Acquired.

  • Who are the investors of Cuddledown?

    Investors of Cuddledown include Potpourri Group and CEI Ventures.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.