CTZN Cosmetics

Oct 31, 2023

The Nail it! competition awards the sector creativity across three days of creativity and judging Press Release PHOTO Brands are using more user generated content that represents real consumers in their marketing and visibility, and cosmetic and beauty brand founders discussed the challenges and opportunities for diversity and inclusion at The Next in Beauty Conference held at the 27th edition of Beautyworld Middle East, running until November 1st 2023​​​​​​ Dubai, UAE: The key topics of representation, diversity and inclusion stood out for the opening agenda of the Next in Beauty Conference, held as part of Beautyworld Middle East 2023 at Dubai World Trade Centre, and running until November 1st. competition that pits talented nail artists against each other with adjudication from international judges brought colour and creativity to the region’s largest exhibition for the beauty and wellness industry. Acknowledging the critical need for brand campaigns to reflect all users for both business success and addressing the purchasing need, ranges must be extended to suit different skin tones, hair types and more as the consumer demand rises. Global beauty brand owners placed emphasis on celebrating diverse beauty standards and the need for representation. In a session titled Diversity and Inclusion in Beauty: Facing Challenges and Embracing Opportunities Panellist Ellen Rucker Sellers, CEO of Rucker Roots, highlighted the significant gap in the market with only 4% of beauty and haircare ranges focused on African American hair. She acknowledged Rucker Roots focus on curly and coarse hair types, and the challenge as being pigeon holed within the industry as solely catering for African Americans. Aleena Khan, Chief Beauty Officer at CTZN Cosmetics said that her company is “widely praised for having the widest ‘nude’ lip collection in the beauty industry” and emphasised her brand's mission to champion uniqueness and merge culture within beauty representation, sharing CTZN’s approach to inclusivity, not solely focused on skin tone but also on merging beauty with different cultures. CTZN has also achieved recognition for its use by prominent personalities like Lizzo and Beyoncé, emphasizing the Nudiversal range and a personalized shade quiz on their website. Tamara Bakir, Founder of Manifest Beauty underlined her brands foundation within female empowerment, compassion and self-love as driving values for their consumers, showcased by a key focus on Influencers as the new celebrity - people whom consumers feel like they can connect with. “Influencers have become brand ambassadors - with user generated content and TikTok, this is now at the forefront of our representation strategy” Bakir said. Nail It! by Nazih Group returns as the premier creative competition where the extraordinary talents of beauty professionals combine to share the best in nail artistry live on stage, with expert judges and international competing brand teams. Day one of Nail It! saw Nail Educator with Nazih Group, Natalia Gaydarenko and Suzanne Clayton, Head of Education and Brand Development for Louella Belle, and UK distributor for Artistic - with 25 years award winning industry experience between them - score participants across six categories. Day one featured Sculpting Polygel and Gel Tips Nail Extensions, with Sculpting Liquid and Powder and Hard Gel Tip Overlay competing on day two. The final day of Nail it! features the Gel Polish Manicures and Free-Theme Nail Art competitions. Winners are announced and awarded at the end of each day's judging on the Front Row main stage. Nail It! features participating products and tools from international brands including Artistic Nail Design, Credo Solingen and Bandi. The 27th edition of Beautyworld Middle East runs until November 1st at Dubai World Trade Centre and has welcomed over 1,750 exhibitors from around 57 countries, across various sectors including Supply Chain & Services, Fragrance, Cosmetics & Skincare, Beauty Tech, Personal Care & Hygiene, Hair, Nails and Salon Supplies and Clean + Conscious. The Next in Beauty Conference is running alongside the show over three days with Front Row by Nazih Group, and Nail It! showcasing educators, insights and trends from beauty industry professionals and more sharing their talents from the Front Row stage. For more information, please visit the Beautyworld Middle East website - https://beautyworld-middle-east.ae.messefrankfurt.com/dubai/en.html Media wishing to attend the show and conference can also register here - https://registration.infosalons.ae/BWME23DU/Media/MesseFrankfurt/Welcome -Ends- About Beautyworld Middle East Beautyworld Middle East, taking place from 30 October to 1 November 2023 at Dubai World Trade Centre, is the largest trade fair for beauty, hair, fragrance, and well-being in the region. As one of the most influential and visited beauty trade shows in the world, the event provides the premier platform for over 52,000 industry professionals from across 139 countries to connect, source and find inspiration. For more information, please visit our website. About Messe Frankfurt The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of some 2,160 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in the financial year 2022 were around €454 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). Further information: www.messefrankfurt.com About Messe Frankfurt Middle East Messe Frankfurt Middle East’s portfolio of exhibitions includes: Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light + Intelligent Building Middle East and Paperworld Middle East. In the 2022/23 event season, Messe Frankfurt Middle East exhibitions combined featured 3,939 exhibitors from 66 countries and attracted 151,990 visitors from 116 countries. For more information, please visit our website. Send us your press releases to  pressrelease.zawya@lseg.com © Press Release 2023 Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release. The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. 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