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Founded Year

2019

Stage

Series A | Alive

Total Raised

$20M

Last Raised

$15M | 2 yrs ago

About Connect the Dots

Connect The Dots offers a network intelligence platform for individuals and teams. It provides sellers with broad insight into who truly knows whom and assists them in locating influence, warm introductions, and insight. It was founded in 2019 and is based in San Francisco, California.

Headquarters Location

548 Market Street PMB 77624

San Francisco, California, 94104,

United States

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Latest Connect the Dots News

Using Data To Connect The Dots Between Product, Marketing And Growth Teams

Oct 31, 2023

getty These days, many companies are data-rich but information-poor. Despite implementing an array of programs aimed at leveraging data, several still struggle to build its use into their business strategies or to match insights with the needs of the business. Connecting the dots between product, marketing and revenue teams requires a deep understanding of each team's role, how they interact with each other and the ability to leverage data to make informed decisions. During my 25 years in product, marketing and growth, I've helped multiple companies transform their approach to product development, service delivery and go-to-market (GTM) strategy. Throughout these experiences, the power of data to bridge the gaps between teams has remained constant. Here’s how to leverage data to link team efforts and drive your organization toward its objectives. 1. Harness Shared Goals Your first step in creating a cohesive, data-driven approach across all teams is to define shared SMART growth goals. These goals should be ambitious enough to drive significant growth yet realistic enough to be attainable, such as increasing your user base by 20% over the next quarter or boosting your conversion rate by 10% within six months. The goals serve as a North Star for every decision, strategy and initiative and are foundational to cross-functional team success. Map your shared goals to the company’s broader objectives and communicate them to all your employees. This ensures everyone's efforts target the same end goal and contribute to the company's overall success. 2. Establish Key Metrics Once your shared goals are in place, identify key metrics to track your progress toward achieving them. These metrics should be: • Relevant: Pinpoint measurements relevant to each function’s responsibilities and tie them directly to your shared goals so everyone can contribute meaningfully to achieving them. For example, if a shared goal is to increase the user base, the product team might focus on user engagement and retention metrics. Meanwhile, the marketing team might focus on customer acquisition costs and conversion rates, while the growth team can look into overall user growth and churn rates. • Measurable: Choose metrics you can measure effectively which are quantifiable and based on reliable data. For example, instead of aiming for increased user engagement, aim for a 15% increase in average session duration. This gives you a clear, measurable target to aim for. These metrics serve as a compass, providing clear direction and enabling you to make data-driven decisions. • Streamlined: While tracking progress against your goals is important, it's equally vital not to get bogged down by too many metrics. This situation can dilute your focus and make it harder to understand what drives success or failure. Keep metrics that provide clear insights into progress toward your goals and get rid of less relevant metrics. This data-driven approach ensures that every decision is grounded in facts and insights, leading to more effective strategies and, ultimately, greater growth. 3. Create A Scorecard A scorecard serves as a powerful roadmap for tracking progress toward your shared goals. It can be as simple as a spreadsheet or as sophisticated as a dashboard in a business intelligence tool. Start by listing each shared goal and corresponding metrics on the scorecard. Update it, discuss it regularly and share it with your entire team. This ensures everyone is aware of the progress being made and fosters a sense of accountability and ownership. Use the scorecard for continuous improvement—not just for tracking. With regular reviews, you will identify areas where you're falling short and be able to adjust strategies accordingly. This allows you to be agile, make data-driven decisions and pivot as needed. 4. Leverage Technology And Data Invest in the right tools and systems to leverage technology and data and maximize your efforts. This could include project management tools to keep everyone aligned, analytics tools to track metrics or collaboration tools to facilitate communication. Appropriate technology streamlines processes, provides valuable insights and allows your team to stay on track toward goals and drive the organization forward. 5. Ensure Accountability Establish ownership and accountability for each goal and metric by designating an owner responsible for its progress and outcome. Empower each team member to understand their role in achieving shared goals, including specific tasks they are responsible for and the performance and results expected from them. Drive cross-functional collaboration, with different departments or teams working together to leverage diverse skills and perspectives. Hold team members accountable for individual contributions through performance reviews, feedback sessions and recognition of achievements. This leads to innovative solutions, improved efficiency and a more unified and cohesive team. 6. Review Regularly Schedule regular meetings to track progress toward achieving the goals and metrics. Encourage open communication and feedback to drive effective team collaboration. Inviting team members to share thoughts, ideas, and concerns leads to better problem-solving and decision-making. These meetings provide an opportunity to review each goal’s status, discuss challenges or obstacles and make adjustments to ensure continued headway. They also foster a culture of transparency and trust, where everyone feels valued and heard. They serve as a platform for recognizing achievements and celebrating successes, boosting team morale and motivation. A Powerful Strategy For Driving Business Growth Creating a well-aligned, data-driven, collaborative team is a powerful strategy for driving company growth. It can accelerate your business strategies, improve processes and empower the right people to execute them. My team’s success is attributable to several factors, such as a clear focus on core competency (rehab therapy), a deep understanding of the customer base and a commitment to continuous innovation through proactive listening. Such a journey requires commitment, collaboration and continuous learning, but it leads to better competitive positioning, new and improved products, superior customer and market data and enhanced risk management. The rewards are well worth the effort involved.

Connect the Dots Frequently Asked Questions (FAQ)

  • When was Connect the Dots founded?

    Connect the Dots was founded in 2019.

  • Where is Connect the Dots's headquarters?

    Connect the Dots's headquarters is located at 548 Market Street, San Francisco.

  • What is Connect the Dots's latest funding round?

    Connect the Dots's latest funding round is Series A.

  • How much did Connect the Dots raise?

    Connect the Dots raised a total of $20M.

  • Who are the investors of Connect the Dots?

    Investors of Connect the Dots include Cloud Apps Capital Partners, Velvet Sea Ventures and Norwest Venture Partners.

  • Who are Connect the Dots's competitors?

    Competitors of Connect the Dots include Two Cents and 4 more.

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