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About Crowdtwist

CrowdTwist provides an omni-channel loyalty and analytics solutions for industry brands. The company's software helps build profitable and active relationships with customers, delivers a deeper understanding of how customers engage across channels and drives a measurable increase in high-value behaviors and spend.

Headquarters Location

110 East 23rd Street 8th Floor

New York, New York, 10010,

United States




Expert Collections containing Crowdtwist

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Crowdtwist is included in 2 Expert Collections, including Loyalty & Rewards Tech.


Loyalty & Rewards Tech

396 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs including loyalty software, AI-powered loyalty, blockchain-powered loyalty, and more.


Conference Exhibitors

5,302 items

Crowdtwist Patents

Crowdtwist has filed 1 patent.

patents chart

Application Date

Grant Date


Related Topics




Data management, Brand management, Data warehousing, Promotion and marketing communications, Operating systems


Application Date


Grant Date



Related Topics

Data management, Brand management, Data warehousing, Promotion and marketing communications, Operating systems



Latest Crowdtwist News

TGI Fridays Brings Bigger, Better Rewards to Customers with Oracle

May 15, 2023

News provided by Share this article Share this article Restaurant chain transforms its diner loyalty reward program with Oracle CrowdTwist to better engage customers with exciting new offers AUSTIN, Texas, May 15, 2023 /PRNewswire/ -- Famous for its creative appetizers and Big Ribs, restaurant chain TGI Fridays  has ordered up Oracle CrowdTwist  loyalty and engagement to power its new bigger, better Fridays Rewards  program launched this month. With CrowdTwist supporting almost 300 Fridays locations across the US, diners can quickly join via the all-new Fridays mobile app, website, or at a restaurant. Rewards can then easily be redeemed for free food, whether patrons dine-in, order online, or get it to-go, making it even easier to experience "that Fridays feeling." "With Oracle CrowdTwist we have been able to streamline the rewards process, making it easier than ever for our guests to earn and claim everyday rewards," said Lindsay Eichten, CRM, Loyalty and Media, TGI Fridays. "Now, we can provide a simplified, yet higher-value experience to both our guests and staff. This has built the groundwork for future enhancements. It's so nice to have a feature-rich platform where we can continue to build exciting new options into our rewards program that keep customers engaged and coming back for more." CrowdTwist loyalty and engagement is a cloud application that helps companies extend customer relationships beyond the point of transaction. It captures data every time customers engage with a brand to build a full 360-degree profile that can be used to personalize interactions and offerings that increase profitability while strengthening customer relationships and retention. Take a tour of CrowdTwist  in action. Increasing loyalty from free fries to a birthday surprise Prior to CrowdTwist, Fridays rewards members were required to download the brand's mobile app to create a rewards account, forcing them to switch back and forth between the app and email to ensure their account was verified and rewards were properly tied to their account. Now, the streamlined process allows diners to simply provide their phone number to their server to access all of their rewards directly in the point of sale. In tandem, Friday's can use the information to deliver a better, more personalized loyalty experience that engages guests with more meaningful offers. For example, to kick off the program, Fridays is offering loyalty members enough bonus points to earn a free entrée on their first purchase over $25 before June 12, 2023. "Loyalty has taken center stage as restaurants have increased their focus on authentic engagement and personalizing guest experiences," said Simon de Montfort Walker, senior vice president and general manager, Oracle Food and Beverage. "Oracle CrowdTwist is helping Fridays capture valuable customer data to ensure customers remain the number one priority, and are ushering in a new era of digital rewards and customer loyalty programs to improve the guest experience." TGI Fridays selected Oracle in Q1 FY2023. About TGI Fridays As the world's first casual bar and grill, TGI Fridays is the birthplace of fun, freedom, and celebration, bringing people together to socialize and experience "That Fridays Feeling™" a sense of celebrating the fun in everyday moments, big and small. For over 50 years, Fridays has been lifting spirits around the world with nearly 700 restaurants in 54 countries, serving high-quality, classic American food and iconic drinks backed by authentic and genuine service. Visit  for more information and join Fridays Rewards®. Follow us on Facebook , Instagram , and Twitter . About Oracle Food & Beverage Oracle helps ambitious food and beverage providers transact in new ways, place their customers at the center of every business decision and deliver great guest experiences. Thousands of operators around the world use Oracle technology to inform and automate their operations and deliver personalized staff and customer experiences. About Oracle CrowdTwist CrowdTwist loyalty and engagement cloud application empowers brands of all sizes to offer personalized engagement and extend loyalty and reward programs to build more meaningful relationships with their customers. About Oracle Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL ), please visit us at . Trademarks Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company--ushering in the new era of cloud computing. SOURCE Oracle

Crowdtwist Frequently Asked Questions (FAQ)

  • When was Crowdtwist founded?

    Crowdtwist was founded in 2009.

  • Where is Crowdtwist's headquarters?

    Crowdtwist's headquarters is located at 110 East 23rd Street, New York.

  • What is Crowdtwist's latest funding round?

    Crowdtwist's latest funding round is Acquired.

  • How much did Crowdtwist raise?

    Crowdtwist raised a total of $16.17M.

  • Who are the investors of Crowdtwist?

    Investors of Crowdtwist include Oracle, Softbank Capital, Bertelsmann Digital Media Investments, Fairhaven Capital, kbs+ Ventures and 4 more.

  • Who are Crowdtwist's competitors?

    Competitors of Crowdtwist include Cheetah Digital and 2 more.


Compare Crowdtwist to Competitors

Antavo Logo

Antavo offers an enterprise loyalty cloud platform. It provides technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile. It was founded in 2012 and is based in London, United Kingdom. Logo is a company that focuses on providing loyalty programs for small businesses, operating within the digital commerce ecosystem. The company offers services that help brands transform one-time sales into repeat customers, by providing points, VIP tiers, and referral rewards. These services are primarily targeted towards the ecommerce industry. It was founded in 2012 and is based in Waterloo, Ontario.

Optimove Logo

Optimove operates as a marketing art and data science service provider. It empowers smart marketing teams with “emotional intelligence”. The company was founded in 2012 and is based in Tel Aviv, Israel.

QuickPivot Logo

QuickPivot is a company that focuses on customer data and omnichannel marketing in the technology sector. The company offers services such as identity resolution, customer segmentation, cross-channel campaign management, and reporting & analytics, all aimed at helping brands know, target, and engage their customers. QuickPivot primarily serves the retail industry with its machine learning solutions. QuickPivot was formerly known as Extraprise Group. It was founded in 1997 and is based in Boston, Massachusetts.

Currency Alliance

Currency Alliance is a company that operates in the software as a service (SaaS) sector, with a focus on loyalty programs. The company offers an API-first loyalty platform that allows businesses to form partnerships, develop custom loyalty solutions, and enhance their existing loyalty programs. The platform also enables businesses to issue, exchange, or redeem points in their own loyalty currency or those of popular loyalty programs. It was founded in 2016 and is based in Barcelona, Spain.

Goody Logo

Goody is a company specializing in customer loyalty and marketing solutions within the retail and hospitality sectors. It offers an integrated platform for managing rewards programs, marketing automation, and customer engagement. The company primarily serves retail and hospitality businesses looking to enhance customer experiences and drive revenue both in-store and online. It is based in Auckland, New Zealand.


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