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onespace.com

Founded Year

2010

Stage

Acquired | Acquired

Total Raised

$23M

About OneSpace

OneSpace provides a suite of tools to help CPG brands win top position on the digital shelf. By combining e-commerce search data and content optimization tools with software for content storage and syndication, OneSpace’s Product Merchandising Platform helps CPG brands increase organic search visibility and conversions across multiple online retailers at scale.On September 13th, 2021, OneSpace was acquired by Ascential. The terms of the transaction were not disclosed.

OneSpace Headquarter Location

33 Bronze Pointe Suite 100

Swansea, Illinois, 62226,

United States

855-276-9376

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Expert Collections containing OneSpace

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

OneSpace is included in 5 Expert Collections, including HR Tech.

H

HR Tech

4,016 items

HR tech startups are helping companies manage critical pain points in HR processes such as recruitment, automation, career development, compensation, and benefits management, through a mix of software and services.

C

Conference Exhibitors

5,302 items

E

E-Commerce

9,511 items

G

Grocery Retail Tech

535 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

R

Retail Media Networks

169 items

Tech companies helping retailers build and operate retail media networks.

Latest OneSpace News

TikTok Launches Branded Mission, A New Way To Crowdsource Creative

May 18, 2022

TikTok Launches Branded Mission, A New Way To Crowdsource Creative On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversive) way for brands to crowdsource authentic (and creative) content from the TikTok community. Branded Mission empowers creators to engage directly with brands to create (and monetize) their content for marketing campaigns. This launch illustrates that TikTok is willing to provide digital marketers with new ways of reaching Gen Z and millennial audiences – with or without an advertising agency of record (AOR) – while simultaneously enabling creators to monetize their creativity on TikTok. In turn, it eliminates the need to go through one of the thousands of agencies and firms that have popped up to offer influencer marketing services. Talk about cutting out the middleman! So, what’s the likely impact of TikTok’s digital disintermediation? Well, as is often the case, the devil is in the details. Details Of TikTok’s Branded Mission TikTok has more than 1 billion monthly active users worldwide. TikTok took the top spot for most downloaded app in the first three months of 2022, beating Instagram and Facebook. For digital marketers, Branded Mission enables brands to invite creators to contribute to a campaign – if they can create content that resonates both with their brand and their communities on TikTok. For example, brands can: Engage the community to participate in branded campaigns. Let creators tell the most relatable brand story in an authentic way. Discover a diverse ecosystem of creators who are the main drivers of culture on TikTok. For creators, Branded Mission gives the broader creator ecosystem the opportunity to get selected by digital marketers to create branded content. For example, All creators who are at least 18 years old with more than 1,000 followers will be eligible to participate in a Branded Mission, providing even more opportunities to make money on TikTok. Creators whose videos are selected by the brand as ads will gain boosted traffic and will also benefit from TikTok’s ad revenue share program, which was announced two weeks ago at IAB NewFronts. Now, why do people watch TikTok videos? Although many traditional marketers still think of it as a Gen Z platform for dance challenges, TikTok says people come to be inspired by a broad spectrum of diverse communities as well as to discover new brands, products, and ideas. Creators who seem to have their finger on the pulse of the latest trends and appear to represent a new generation of storytellers are breaking boundaries of entertainment and defining culture. So, if storytelling is actually what brings communities together on TikTok, then this has the potential to create a valuable opportunity for brands and creators to work together to create engaging content. TikTok thinks the participatory nature of the platform has created an entirely new way for brands to engage with creators and connect with diverse communities all around TikTok. We’ll see if they’re right. That’s why TikTok has launched Branded Mission. It’s a flanking attack on advertising agencies that believe Connected TV (CTV) has become the go-to spot for people to kick back and enjoy their favorite content. And, over 50% of ad-supported streaming watch time happens on YouTube CTV for people ages 18 and up, according to Nielsen. TikTok doesn’t have a CTV option, so they’ve doubled down on inspiring brand and creator collaborations. To get an idea of how they are positioning Branded Mission, watch the overview that they’ve uploaded to Vimeo. According to TikTok: “Branded Mission is an industry-first ad solution that enables advertisers to crowdsource authentic content from creators on TikTok, turn top-performing videos into ads, and improve brand affinity with media impressions.” In other words, it’s a new way for brands and creators to collaborate on creating branded content. Now, this new matchmaking service has the potential to help brands discover emerging creators broadly across TikTok – if that’s what they’re interested in doing. Some brands will test the waters – and others will wait and see what happens. So, it’s difficult to predict whether Branded Mission will take off as quickly as TikTok itself has. Discovering The Power And Creativity Of Co-Creation Up to this week, the brands that have seen the most success on TikTok have been the ones that have taken the time to watch and listen to the TikTok community before engaging with specific creators. Branded Mission has the potential to bring more brands closer to communities on TikTok if – and only if – they are willing to empower creators they haven’t already vetted to contribute to a campaign. I expect challenger brands are the most likely ones to fit this profile. And I expect that most market leaders and niche brands will wait and see what happens next. I also expect a similar phenomenon will take place on the creator side of the matchmaking process. The most likely creators to check out a challenger brand’s Branded Mission page to see if it represents an opportunity to monetize their next video will be nano-influencers (1,000 to 10,000 followers) or micro-influencers (10,000 to 100,000 followers). And I expect that most macro influencers (100,000 to 1 million followers) and mega or celebrity influencers (over 1 million followers) will wait and see what happens next. This may make the early days of Branded Mission as awkward as a middle school dance. But, it may also produce some surprising results. Who knows, things could snowball quickly. Branded Mission is currently in beta testing and only available to brands and marketers in a dozen markets around the world. But, TikTok expects Branded Mission will become available in additional markets starting in late 2022. Featured Image: VidEst/Shutterstock

OneSpace Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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OneSpace Rank

  • When was OneSpace founded?

    OneSpace was founded in 2010.

  • Where is OneSpace's headquarters?

    OneSpace's headquarters is located at 33 Bronze Pointe, Swansea.

  • What is OneSpace's latest funding round?

    OneSpace's latest funding round is Acquired.

  • How much did OneSpace raise?

    OneSpace raised a total of $23M.

  • Who are the investors of OneSpace?

    Investors of OneSpace include Ascential, Paycheck Protection Program, Highland Capital Partners, David Karandish, Chris Sims and 4 more.

  • Who are OneSpace's competitors?

    Competitors of OneSpace include Upwork.

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