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INTERNET | Internet Software & Services / Advertising, Sales & Marketing

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Founded Year



Series A | Alive

Total Raised


Last Raised

$9M | 3 yrs ago

About CrowdRiff

CrowdRiff is an AI-powered visual content marketing platform purpose-built for the travel and tourism industry. CrowdRiff's platform combines UGC image discovery, digital asset management and content delivery so marketing teams can harness the power of visuals at scale.

CrowdRiff Headquarter Location

116 Spadina Ave Suite 600

Toronto, Ontario, M5V 2K6,



Latest CrowdRiff News

Skift Destinations & Sustainability Summit Video: How Visual Stories Can Fuel Recovery and Beyond

Jul 30, 2021

In this video: The Power of Visual Stories: A chat about how Crowdriff’s Story Network platform, which hosts visual stories well-indexed by search engines, helps entice and lure travelers through powerful and accessible engagement. Networked Differentiation: How Crowdriff’s platform functions like a ‘story ecosystem,’ transcending siloed social media platforms to further empower DMOs as they guide travelers back out into the world. Scale and Data: How this user-generated content can be embedded in marketing campaigns at scale and how customer data can be leveraged for deeper insights, including real-world examples. Destination Content: How visual stories can further catalyze the local and domestic leisure tourism boom. As the leisure travel market reawakens, travelers are seeking out new inspirations for their upcoming adventures. User-generated visual story formats can be powerful catalysts for trip inspiration, helping travelers choose and book new experiences they might not have otherwise considered. In this chat with Skift President Carolyn Kremins, Crowdriff CEO Dan Holowack unpacks how Crowdriff’s Story Network platform helps empower DMOs to lure travelers back into the world with authentic, accessible, and versatile visual content. Through a series of example clips, Holowack highlights how Crowdriff’s Stories are easy to discover, effortless to embed across multiple platforms, and strongly indexed by search engines — a boon for DMOs and their partners worldwide. The pandemic proved the power of building strong relationships with partners, locals, and visitors to create narratives through user generated content. It’s a trend that’s certain to blossom further as we chart through this current recovery era. Watch as Dan Holowack dives deeper into some examples of how visual stories can come to life: Fueling Engagement Through Discoverability: Holowack demonstrates how these visual stories can be easily discovered by travelers while researching destinations. By searching for “Things to do in San Diego” on a smartphone in Google, for example, a number of visual stories will appear in the mobile search results, providing users with a rich, interactive experience. Creating Strong Narratives Through a Network: Holowack shows how partners and stakeholders throughout a region can weave together compelling stories under a unified theme. In this example, Visit California uses stories to celebrate Pet Month in the state, with destinations such as Sonoma County, Santa Clarita, Highway 1, San Luis Obispo, and many others, showcasing their pet friendly patios, beaches, and accommodations. Empowering Small Teams to Tell Their Stories: Creating engaging visual stories doesn’t require a massive team or large budgets. Here, Holowack demonstrates how Louisiana Main Street — an association of commercial downtown districts working together to revitalize their communities — is leveraging visual storytelling to promote the antiquing scene in downtown Ponchatoula , with a small team of one. Valuing the Viewpoints of Locals: Locals know the destinations they reside in better than anyone else. In this video, Holowack shows how Visit Estonia engaged with a local resident of Tartu to share her favorite aspects of the city through her unique perspective. To read more about Crowdriff, check out some of Skift’s recent work . This content was created collaboratively by Crowdriff and Skift’s branded content studio, SkiftX . See full article

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Research containing CrowdRiff

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned CrowdRiff in 1 CB Insights research brief, most recently on Jul 1, 2019.

Expert Collections containing CrowdRiff

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

CrowdRiff is included in 2 Expert Collections, including Travel Technology (Travel Tech).


Travel Technology (Travel Tech)

2,082 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.


Artificial Intelligence

7,895 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

CrowdRiff Web Traffic

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