Predict your next investment

Crossbeam company logo
INTERNET | Internet Software & Services / Business Intelligence, Analytics & Performance Mgmt
crossbeam.com

See what CB Insights has to offer

Founded Year

2018

Stage

Series C | Alive

Total Raised

$116.85M

Last Raised

$76M | 1 mo ago

Mosaic Score

+50 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Crossbeam

Crossbeam is a collaborative intelligence platform that helps companies build more valuable partnerships. It serves as an escrow service for data, allowing companies to find overlapping customers and prospects while keeping the rest of their data private and secure.

Crossbeam Headquarter Location

1635 Market St

Philadelphia, Pennsylvania, 19103,

United States

267-570-3944

Latest Crossbeam News

Terminus Launches New Integration to Accelerate Account Targeting Across Partnership Channels

Nov 17, 2021

Crossbeam integration empowers marketers to close more deals by unlocking joint opportunities, launching cohesive ABM campaigns November 17, 2021 10:00 AM Eastern Standard Time ATLANTA & INDIANAPOLIS--( BUSINESS WIRE )-- Terminus , the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), launched a new integration today with Crossbeam , a powerful partner ecosystem platform. The first and only enterprise ABM integration that Crossbeam has today, this new integration leverages Terminus’s robust API capabilities to simplify joint-marketing efforts, increase engagement across shared accounts and prospects, and streamline the partner experience for marketers. According to Crossbeam’s 2021 State of the Partner Ecosystem report, 82% of B2B SaaS companies have a channel partnership program. Effective channel partnerships require companies to drive cohesive and joint marketing strategies across overlapping accounts and prospects. Traditionally, marketers share spreadsheets sourced from CRM data to compare their account lists to a partner’s account lists, but this process can be time-consuming, inaccurate and unsecure. “Partnerships are powerful, yet largely untapped, channels to drive engagement among shared accounts,” said Jon Shoff, VP of Strategic Partnerships at Terminus. “By leveraging our API capabilities, this integration enables go-to-market teams to effectively launch and scale ABM campaigns targeted at these accounts and report on their performance throughout the funnel. We’ve made it really easy for marketers to harness the partner channel – this level of visibility into partner data is truly a game-changer for how Terminus customers source opportunities and impact revenue outcomes.” Terminus’s integration enhances marketers’ multi-channel ABM strategies with improved account targeting, personalization and reporting. Key benefits include: Identifying overlap with accounts and targeting those accounts with personalized marketing outreach. Increasing pipeline velocity by effectively engaging shared accounts at every interaction, including ads, web page personalizations, chatbots and more. Leveraging critical insights and reporting to manage accounts at different stages of the funnel and easily report on marketing efficacy and ROI. “Increasing engagement with joint accounts and organizing marketing efforts toward those accounts can be a real challenge,” said Chris Samila, VP of Partnerships at Crossbeam. “Our integration with Terminus further enhances marketers’ ABM efforts by using partner data to create targeted account lists and launch cohesive campaigns designed to drive conversions and close more deals. We’re excited to continue growing Crossbeam’s Partner Cloud to help partnership teams unlock their go-to-market motions.” Today’s announcement marks yet another milestone in the growth of Terminus’s leading account-based engagement platform. Earlier this year, Terminus announced the acquisition of Zylotech and introduced Terminus CDP , which enables customers to cleanse go-to-market data and automatically discover new buying committees at target accounts. The company also launched the next generation of its native ABM chat solution , utilizing conversational marketing to increase target account engagement for customers. For more information about Terminus’s integration with Crossbeam, visit the Terminus listing on the Crossbeam Integration Marketplace, and Terminus.com . About Terminus Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn . Contacts

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Crossbeam Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Crossbeam Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.