CRM Innovation

Sep 23, 2022

Momentum with 2nd Consecutive MarTech Breakthrough Win Tinyclues, a leading CRM Marketing Technology Company, has been selected as the winner of the “Best Enterprise CRM Solution” award for the second consecutive year in the annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization recognizing the top companies, technologies, and products in the global Marketing, Sales, and AdTech industries. Tinyclues, a leading CRM Marketing Technology Company, has been selected as the winner of the “Best Enterprise CRM Solution” award for the second consecutive year in the annual MarTech Breakthrough Awards program. The win highlights the significant value Tinyclues generates for enterprise clients globally, as well as the company’s ongoing momentum as it continues to expand in the US market. Where other players in the space have historically relied – and continue to rely – on a handful of explicit past behaviors and more than a handful of assumptions in targeting their customers, Tinyclues’ predictive engine uses all of the customer data that marketers have available in order to formulate deeply precise propensity models, down even to the SKU level. Parsing out which signals are significant in predicting intent and which are not, Tinyclues’ algorithms are designed to detect changes in consumption patterns in real-time, and adapt predictions accordingly. This technology allows marketers to find precisely the right audiences for any offer during any timeframe, improving customer experience and increasing revenue while reducing fatigue and opt-outs. “We’re thrilled to be recognized by MarTech Breakthrough for the second year in a row,” said VP CX Benoît Bouteille. “Our technology is unique in market for its ease of use, seamless integration with other solutions, and the short runway to value it provides. We’re looking forward to continuing to help brands globally – and especially in the US – to generate more revenue through data-driven decisioning that puts customers first.” The mission of the MarTech Breakthrough Awards is to honor excellence and innovation, hard work, and success across a wide range of Marketing-, Sales-, and AdTech-related categories. This year’s program attracted nearly 3,000 nominations from around the globe.