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Founded Year



Series B | Alive

Total Raised


Last Raised

$16.42M | 3 yrs ago



Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+20 points in the past 30 days

About Critizr

Critizr is a multi-channel customer engagement platform for retailers. The company's solution analyses and monitors customer satisfaction through ratings or reviews. By requesting reviews from customers, retailers can facilitate spontaneous comments through a simple and effective feedback-mechanism.

Headquarters Location

4, Avenue des Saules

Lille, 59000,


+33 (0) 3 59 61 07 17

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ESPs containing Critizr

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

Companies in this market pull customer feedback data from disparate sources to a central hub, helping research teams uncover emerging consumer trends faster.

Critizr named as Challenger among 13 other companies, including Looker, Reputation, and Dovetail.

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Expert Collections containing Critizr

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Critizr is included in 2 Expert Collections, including Customer Service Tech.


Customer Service Tech

994 items

Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.


Market Research & Consumer Insights

712 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.

Latest Critizr News

Four 2023 retail technology predictions courtesy of Critizr boss Nicolas Hammer

Dec 21, 2022

For any retailer hoping for a year of calm after the upheaval of the pandemic, 2023 isn’t it.  Businesses are back on an emergency footing, if they ever left it, to deal with crippling operational issues and a grim economic outlook as they figure out how to best serve customers reeling from the current financial crisis. Nicolas Hammer, Co-founder and CEO at customer interaction management specialists Critizr, reveals that technology in the year ahead won’t be focused on retail’s future; instead, it’s being deployed urgently in the here and now to help brands get back to basics with customers. Here are his four predictions.1. The end of ‘off days’ in retail: As the cost-of-living crisis bites and retailers compete more than ever on price, new customer acquisition will be more difficult and costly. We will therefore see the value of existing customers soar, with retailers using technology to keep their loyal customers close, connected and happy. We know that people will be shopping less often, so when they do shop, either in-store or online, brands will fight hard to impress. Whilst in the past one customer service mistake might be overlooked, customers in 2023 won’t be so forgiving! No retailer can risk having an 'off day’, and technology will help them get it right for every customer, every time.2. Winning in the here and now: Operational planning will prioritise short-term wins over long-term projects. Retailers are putting every resource into fighting for sales and customer satisfaction in the here and now, aware that major high street brands are crashing out on an alarmingly regular basis. It’s about a tight focus on technologies that positively impact sales – and fast – in every corner of the business, from supply chain and staff performance to customer service. If it's an untested, future-focused project that won't help the bottom line now, forget it. 3. The rise of omnichannel: After years of digital growth being the show's star, offline sales are growing faster than online. In November 2022 NielsenIQ reported that store visits were up 7% compared to last year, whilst online sales have declined. In 2023 we’ll see retailers strive for a blended, streamlined experience across online and offline that brings the best of both worlds together. Technology will be a retailer's best friend in this endeavour, bringing the warm, personal interactions of a store visit to online sales and on the flip side, creating a more efficient, innovative and connected experience in store.4. Trust is everything. We’re all feeling more vulnerable and anxious about our finances. Customer spending will be more cautious and considered, and it won’t be with just any brand. People need to trust the brands they shop with, to know that they are getting good value, genuine quality and personal, compassionate customer service. Technology replacing people in retail is a misconception. Instead,retailers will be using it to empower and inspire the people in their business to extend these basic human values of trust, honesty and authenticity to customers.

Critizr Frequently Asked Questions (FAQ)

  • When was Critizr founded?

    Critizr was founded in 2012.

  • Where is Critizr's headquarters?

    Critizr's headquarters is located at 4, Avenue des Saules, Lille.

  • What is Critizr's latest funding round?

    Critizr's latest funding round is Series B.

  • How much did Critizr raise?

    Critizr raised a total of $20.26M.

  • Who are the investors of Critizr?

    Investors of Critizr include Runa Capital, Point Nine Capital, CapHorn Invest and 83North.

  • Who are Critizr's competitors?

    Competitors of Critizr include Apptentive, Zipline, Chattermill, Alida, Worthix, Notably, Vozy, Pisano, Swell CX, re:infer and 37 more.

Compare Critizr to Competitors

Hello Customer Logo
Hello Customer

Hello Customer is a cloud-based customer experience software that enables enterprises to capture feedback from all of their customers at the specific touchpoints they define; engage with customers individually or automatically; receive smart reports for their brand and departments; and analyze customer insights in CRM.

Wonderflow Logo

Wonderflow provides an advanced consumer feedback analysis platform that allows brands to analyze what customers say in product reviews. Teams can browse and filter results and group products by price, brand, category, country etc.

Chattermill Logo

Chattermill uses AI to help large organizations understand and improve how they interact with their consumers. Chattermill analyzes customer feedback at scale and automatically identifies specific recommendations for how their clients can continuously deliver better services and products to their customers. The company was founded in 2014 and is based in Spitalfields, United Kingdom.

Reputation Logo
Reputation provides a SaaS automated platform that enables businesses across the Americas, Europe and Asia Pacific to monitor and respond to reviews, tap into vast quantities of experience data and sentiment to make systematic improvements in the delivery of their services and improve their reputation online. The company was formerly known as ReputationDefender and changed its name to Reputation. The company was founded in 2006 and is based in San Ramon, California.

Keatext Logo

Keatext uses advanced natural language processing and machine learning technology to analyze unstructured customer feedback.

Tethr Logo

Tethr provides a platform that combines artificial intelligence and human intelligence, and leverages customer loyalty insights from major consulting and research institutions to enable companies to gain business value from each customer conversation. The solution provides organizations with a full and accurate understanding of what is said and meant by customers and employees during phone exchanges, and enables them to apply these insights to other engagement channels and business units through simple integration with popular BI and CRM tools.

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