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About Criteo

Criteo (NASDAQ: CRTO) is a commerce media company. It enables marketers and media owners to drive better commerce outcomes. It offers a range of solutions such as customer acquisition, customer retention, video advertising, contextual advertising, and more. It was founded in 2004 and is based in Paris, France.

Headquarters Location

32 rue Blanche

Paris, 75009,


+33 1 40 40 22 90


ESPs containing Criteo

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The contextual advertising market offers solutions for targeting users based on the context of the content they are consuming, rather than relying on identity-based placements. This approach helps publishers address identity and privacy issues while giving buyers transparency into the context of their online video and connected TV ads. Additionally, this market provides opportunities for brands to…

Criteo named as Leader among 15 other companies, including Taboola, OpenSlate, and GumGum.


Research containing Criteo

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Criteo in 3 CB Insights research briefs, most recently on Feb 24, 2023.

Expert Collections containing Criteo

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Criteo is included in 5 Expert Collections, including Conference Exhibitors.


Conference Exhibitors

6,062 items

Companies that will be exhibiting at CES 2018


Ad Tech

3,757 items

Companies offering tech-enabled marketing and advertising services.


Artificial Intelligence

11,383 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.


Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Retail Media Networks

467 items

Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.

Criteo Patents

Criteo has filed 33 patents.

The 3 most popular patent topics include:

  • social networking services
  • application programming interfaces
  • domain name system
patents chart

Application Date

Grant Date


Related Topics




Classification algorithms, Statistical classification, Machine learning, Data management, Metadata


Application Date


Grant Date



Related Topics

Classification algorithms, Statistical classification, Machine learning, Data management, Metadata



Latest Criteo News

Ad Tech Software Market Comprehensive Study Explores Huge Growth in Future: Amazon Advertising, AppNexus, Taboola

Feb 20, 2024

News Provided By Share This Article Ad Tech Software Market Stay up to date with Ad Tech Software Market research offered by HTF MI. Check how key trends and emerging drivers are shaping this industry growth. HTF MI integrates History, Trends, and Forecasts to identify the highest value opportunities, cope with the most critical business challenges and transform the businesses.” — Criag Francis PUNE, MAHARASHTRA, INDIA, February 20, 2024 / / -- According to HTF Market Intelligence, the Global Ad Tech Software market to witness a CAGR of 15.2% during the forecast period (2024-2030). The Latest research study released by HTF MI "Ad Tech Software Market with 120+ pages of analysis on business Strategy taken up by key and emerging industry players and delivers know-how of the current market development, landscape, technologies, drivers, opportunities, market viewpoint, and status. Understanding the segments helps in identifying the importance of different factors that aid market growth. Some of the Major Companies covered in this Research are Google (United States), Facebook (United States), Amazon Advertising (United States), The Trade Desk (United States), Adobe Advertising Cloud (United States), AppNexus (United States), Verizon Media (United States), Criteo (France), MediaMath (United States), LiveRamp (United States), PubMatic (United States), Magnite (United States), Taboola (United States) etc. Click here for sample + related graphs of the report @: Definition The Ad Tech Software Market refers to the industry segment that focuses on providing technology solutions and platforms for advertising and marketing purposes. Ad tech, short for advertising technology, encompasses a range of software tools, platforms, and systems designed to optimize and streamline the advertising process across various digital channels. Market Trends: • Adoption of Artificial Intelligence (AI) and Machine Learning (ML) followed by Shift Towards Privacy-Compliant Advertising are some of the trends in Ad Tech Software market. Market Drivers: • Increasing Digital Advertising Spending and Growing Programmatic Advertising are some of the drivers in Ad Tech Software market. Market Opportunity: • Adoption of new advertising formats, such as connected TV (CTV) and over-the-top (OTT) advertising. • Integration of ad tech solutions with emerging technologies like blockchain and augmented reality (AR). At last, all parts of the Ad Tech Software Market are quantitatively also subjectively valued to think about the Global just as regional market equally. This market study presents basic data and true figures about the market giving a deep analysis of this market based on market trends, market drivers, constraints, and its future prospects. The report supplies the worldwide monetary challenge with the help of Porter's Five Forces Analysis and SWOT Analysis. On the basis of the report- titled segments and sub-segment of the market are highlighted below: Global Ad Tech Software Market Breakdown by Application (Small and Medium Enterprise (SME), Large Enterprise) by Advertising Type (Email Marketing, Mobile Advertising, Display Advertising, Search Advertising, Others) by Solution (Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others) by Platform (Mobile, Web, Others) and by Geography (North America, South America, Europe, Asia Pacific, MEA) Ad Tech Software Market by Key Players: Google (United States), Facebook (United States), Amazon Advertising (United States), The Trade Desk (United States), Adobe Advertising Cloud (United States), AppNexus (United States), Verizon Media (United States), Criteo (France), MediaMath (United States), LiveRamp (United States), PubMatic (United States), Magnite (United States), Taboola (United States) Geographically, this report is segmented into some key Regions, with manufacture, depletion, revenue (million USD), and market share and growth rate of Ad Tech Software in these regions, from 2019 to 2030 (forecast), covering China, USA, Europe, Japan, Korea, India, Southeast Asia & South America and its Share (%) and CAGR for the forecasted period 2024 to 2030 Informational Takeaways from the Market Study: The report Ad Tech Software matches the completely examined and evaluated data of the noticeable companies and their situation in the market considering the impact of Coronavirus. The measured tools including SWOT analysis, Porter's five powers analysis, and assumption return debt were utilized while separating the improvement of the key players performing in the market. Key Development's in the Market: This segment of the Ad Tech Software report fuses the major developments of the market that contains confirmations, composed endeavors, R&D, new thing dispatch, joint endeavors, and relationship of driving members working in the market. Customization of the Report: The report can be customized as per your needs for added data from up to 3 businesses or countries. Some of the important questions for stakeholders and business professionals for expanding their position in the Ad Tech Software Market: Q 1. Which Region offers the most rewarding open doors for the market Ahead of 2023? Q 2. What are the business threats and Impacts of the latest scenario Over the market Growth and Estimation? Q 3. What are probably the most encouraging, high-development scenarios for Ad Tech Software movement showcased by applications, types, and regions? Q 4. What segments grab the most noteworthy attention in Ad Tech Software Market in 2023 and beyond? Q 5. Who are the significant players confronting and developing in Ad Tech Software Market? Key poles of the TOC: Chapter 1 Ad Tech Software Market Business Overview Chapter 2 Major Breakdown by Type [Email Marketing, Mobile Advertising, Display Advertising, Search Advertising, Others] Chapter 3 Major Application Wise Breakdown (Revenue & Volume) Chapter 4 Manufacture Market Breakdown Chapter 5 Sales & Estimates Market Study Chapter 6 Key Manufacturers Production and Sales Market Comparison Breakdown ........... Chapter 9 Key Companies Breakdown by Overall Market Size & Revenue by Type Chapter 10 Business / Industry Chain (Value & Supply Chain Analysis) Chapter 11 Conclusions & Appendix Thanks for reading this article; you can also get individual chapter-wise sections or region-wise report versions like APAC, North America, LATAM, Europe, or Southeast Asia. Criag Francis

Criteo Frequently Asked Questions (FAQ)

  • When was Criteo founded?

    Criteo was founded in 2004.

  • Where is Criteo's headquarters?

    Criteo's headquarters is located at 32 rue Blanche, Paris.

  • What is Criteo's latest funding round?

    Criteo's latest funding round is IPO.

  • How much did Criteo raise?

    Criteo raised a total of $55.89M.

  • Who are the investors of Criteo?

    Investors of Criteo include Bessemer Venture Partners, Softbank Capital, Adams Street Partners, Yahoo!, Sapphire Ventures and 4 more.

  • Who are Criteo's competitors?

    Competitors of Criteo include MOLOCO, NextRoll, Kevel, Zitcha, Swiftly and 7 more.


Compare Criteo to Competitors

ReTargeter Logo

ReTargeter is a company that specializes in programmatic advertising, operating within the marketing and advertising industry. The company offers services such as site retargeting, search retargeting, and audience targeting, which are designed to help businesses reach users who do not convert on their first visit to a website. ReTargeter primarily serves businesses and agencies in the marketing sector. It is based in San Francisco, California.

NextRoll Logo

NextRoll is a marketing technology company that operates in the data-driven marketing and machine learning sectors. The company offers a platform that uses machine learning to gather data, provide insights, and equip businesses with tools for strategic targeting of buyers. Its main services are delivered through two business units: RollWorks, which focuses on business-to-business marketing and sales, and AdRoll, which caters to the growth of direct-to-consumer brands. NextRoll was formerly known as AdRoll. It was founded in 2007 and is based in San Francisco, California.


MOLOCO operates as a mobile advertising infrastructure-as-a-service (IaaS) company powering a mobile ecosystem. Its ad performance engine enables publishers to convert data into advertising performance and revenue. It offers app publishers a platform capable of monetizing both marketing and advertising programs. The company was founded in 2013 and is based in Redwood City, California.

Kevel Logo

Kevel is a company that focuses on providing ad tech solutions in the advertising industry. The company offers a platform that allows businesses to build their own ad servers, enabling them to unlock and utilize their first-party data, create their programmatic stack, and personalize promotions. Kevel primarily serves sectors such as marketplaces, retail media, delivery apps, and fintech. It was founded in 2010 and is based in Durham, North Carolina.

Omnisend Logo

Omnisend is a company that focuses on ecommerce-tailored email and SMS marketing automation, operating in the digital marketing industry. The company offers services that help businesses build better relationships with their customers through email marketing, SMS, and web push notifications. These services are designed to automate marketing processes, allowing businesses to reach out to their subscribers with on-brand email campaigns and watch their sales grow. Omnisend was formerly known as Soundest. It was founded in 2014 and is based in London, England.

Topsort Logo

Topsort operates as a retail media monetization platform. It offers infrastructure, algorithm, and application programming interfaces (APIs) for marketplaces to launch, scale, and optimize their retail media and advertisement revenue. It was founded in 2019 and is based in Palo Alto, California.


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