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About Criteo

Criteo (NASDAQ: CRTO) is a performance marketing technology company and global provider in performance display advertising that delivers personalized performance marketing at an extensive scale. The company drives search-like performance for online display advertising, managing campaigns of all sizes that are measurable, scalable, and powered by user intent. Criteo's advanced technology includes product and category-level CPC bidding, a level of scalability and personalization, and post-click conversion rates. Criteo offers a pure CPC model where users only pay for engagements resulting from 'post click' conversions.

Headquarters Location

32 rue Blanche

Paris, 75009,


+33 1 40 40 22 90

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Research containing Criteo

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Criteo in 4 CB Insights research briefs, most recently on Oct 3, 2022.

Expert Collections containing Criteo

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Criteo is included in 6 Expert Collections, including Digital Health.


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This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Retail Media Networks

314 items

Tech companies helping retailers build and operate retail media networks.

Criteo Patents

Criteo has filed 33 patents.

The 3 most popular patent topics include:

  • Social networking services
  • Internet advertising methods
  • Metadata
patents chart

Application Date

Grant Date


Related Topics




Mobile web browsers, Domain name system, Social networking services, Web browsers, Metadata


Application Date


Grant Date



Related Topics

Mobile web browsers, Domain name system, Social networking services, Web browsers, Metadata



Latest Criteo News

FTC slaps $1.5M fine on GoodRx for sharing users’ health data with Facebook and Google

Feb 1, 2023

Online pharmacy GoodRx has agreed to pay $1.5 million in civil penalties for years of sharing the health information of consumers with third parties like Facebook, Google, and Criteo for advertising purposes, the Federal Trade Commission said Wednesday. In a complaint filed in a California federal court, the FTC accused the healthcare and telemedicine giant of failing to notify consumers that their personal health information — collected while using its website and services — would be shared with third parties. The FTC said GoodRx “deceptively promised its users that it would never share personal health information with advertisers or other third parties,” but “repeatedly violated this promise,” including by monetizing the data it collected to target its own users with targeted health and medication-specific ads. The FTC said that GoodRx has been doing this “for years.” We have reached out to GoodRx for a response and will update this story as and when we get a response. This is the first enforcement action taken under the FTC’s Health Breach Notification Rule — a decade-old guideline that had not been previously used until today. GoodRx is a prime example of how the rules might be violated, but with the proliferation of online healthcare services in recent years — which got a boost in particular with the arrival of the Covid-19 pandemic — there are signs that we may start to see more enforcements of the rule. The FTC warned as recently as 2021 (and laid out that warning more formally a year ago ) that the rule also applies to app developers and fitness device makers, and that it would take action against companies that fail to tell consumers that their health data would be shared for advertising or user analytics. The rule is particularly important in light of the fact that there are ever more healthcare services coming online. Just last week, Amazon launched RxPass , a Prime add-on that lets people fill all of their prescriptions for a set of conditions using generic prescription drugs for one flat monthly fee. We have reached out to Amazon to specify its own policies with customer data and will update this post with any responses. ‘Do not cash in on extremely sensitive health information’ According to the FTC’s complaint, GoodRx was sharing the names of medications and associated health conditions that users were searching on GoodRx with adtech players like Meta, Google and Criteo, which manage billions of dollars of advertising not just on platforms like, Facebook and Instagram, but on other sites and apps as well. An FTC official told reporters on a call Tuesday that some of this information contained sensitive details about people’s health conditions. The FTC also said GoodRx compiled lists of its users who bought certain medications — heart disease and blood pressure, specifically — and uploaded their email addresses, phone numbers, and pseudonymized device advertising IDs to Facebook so that GoodRx could identify who they were and target them with health-related advertisements. The agency also accused GoodRx of “falsely suggesting” to consumers that the company was compliant with the U.S. health privacy law, Health Insurance Portability and Accountability Act, or HIPAA. The FTC official said consumers were misled into thinking their data was protected when much of GoodRx’s business was not covered by the law. Under the order, GoodRx will be banned from disclosing users’ health information with third parties for advertising purposes. It will also be required to limit how long it can retain personal and health information “according to a data retention schedule” and it needs to detail to users what it collects and why. It also needs to implement a privacy program to protect consumers’ data in the future. The FTC will also require GoodRx to seek the deletion of data by contacting the companies it shared users’ data with. But the FTC official conceded that its enforcement action binds GoodRx, and does not compel the companies who received the data to comply with the deletion request. GoodRx must also establish a comprehensive privacy program and “conspicuously” detail what data it will disclose to third-parties. “Digital health companies and mobile apps should not cash in on consumer’s extremely sensitive and personally identifiable health information,” said Samuel Levine, the director of the FTC’s consumer protection bureau, in a statement. “The FTC is serving notice that it will use all of its legal authority to protect American consumers’ sensitive data from misuse and illegal exploitation.” Some 55 million consumers have visited GoodRx’s website since 2017. The FTC’s order is subject to approval by the federal court.

Criteo Frequently Asked Questions (FAQ)

  • When was Criteo founded?

    Criteo was founded in 2004.

  • Where is Criteo's headquarters?

    Criteo's headquarters is located at 32 rue Blanche, Paris.

  • What is Criteo's latest funding round?

    Criteo's latest funding round is IPO.

  • How much did Criteo raise?

    Criteo raised a total of $55.89M.

  • Who are the investors of Criteo?

    Investors of Criteo include Bessemer Venture Partners, Softbank Capital, Adams Street Partners, Yahoo!, Sapphire Ventures and 4 more.

  • Who are Criteo's competitors?

    Competitors of Criteo include Swiftly, Topsort, LoopMe, Kevel, Outbrain, Taboola, Viant Technology, Hivestack, MediaMath, NextRoll and 20 more.

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