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Acquired | Acquired

About Crew Control

Crew Control is an easy-to-use scheduling software that helps lawn care and landscaping companies organize their schedules, manage their crews, and save time with billing and reports. On January 12th, 2021, Crew Control was acquired by Aspire Software. The terms of the transaction were not disclosed.

Headquarters Location

Mount Pleasant, South Carolina, 29464,

United States




Latest Crew Control News

Capturing the Market Opportunity for a Growing Landscape Software Business

Nov 18, 2021

Capturing the Market Opportunity for a Growing Landscape Software Business “As a founder, bringing in your first investor is one of the hardest and most important decisions you’ll make. We were fortunate to get it right when we partnered with Mainsail. Their help in recruiting talent, optimizing our go-to-market motions, and executing M&A has been instrumental in scaling our organization and continuing our growth trajectory." – Mark Tipton, Co-Founder and CEO of Aspire Software At a Glance Recruited two independent board members Enhanced pricing model Grew employee base by 3x (from 35 to 100) Customer growth grew 184% The Company Aspire Software offers business management software for landscape, snow and ice, and construction companies. Aspire’s cloud-based SaaS platform helps landscapers manage, create, and execute against their business opportunities and challenges. The Story Aspire co-founders, Mark Tipton and Kevin Kehoe both had a history in the landscaping industry. In their experience working with commercial landscaping businesses, they observed that the majority of landscaping professionals were using a patchwork of solutions to run their companies, and there was no central management system. They recognized a huge opportunity to address an unmet need. When they founded Aspire, the goal was to develop a software solution to serve these needs. Their mission was to, “Change the industry through technology.” In 2013, Tipton and Kehoe formulated a business plan and circulated it within the landscaping industry to raise the initial capital required to launch the business. The first full version of the product rolled out to preliminary clients in 2015. In 2019, Tipton and Kehoe started to realize there was a specific window of opportunity for growth in their industry and believed that partnering with Mainsail could help them get there faster, and go farther, as compared to going it alone. Mainsail’s Value Talent Acquisition: At the time of investment, Aspire’s executive team was comprised of a CEO (Mark Tipton) and CFO (Mike Wylie). The pair leveraged Mainsail’s extensive network of executives and internal recruiting team to build out a complete management team including a CTO, Head of Product, Head of Sales, Head of Marketing and Head of Talent. In addition, Mark and Mainsail collaborated to recruit outside board members Cameron Darby and Tom Bogan. Pricing Study: With guidance from Mainsail, Aspire ran and executed a pricing study that helped optimize revenue per client. The updated pricing model and product packaging aligned with key market segments and provided clear upgrade paths for customers. Product Line expansion: Mainsail supported Aspire in the expansion of its product line-up, including integrating with several strategic partners. This work included: – Launching payments and GPS tracking products – Launching multiple new integration partnerships – Launching payments for Crew Control product Go-to-Market support: Collaborating with Sales and Marketing leaders, Mainsail helped Aspire scale its GTM organization through several initiatives, including: – Optimizing lead-to-close process and CRM implementation – Conducting a messaging and persona development – Launching an outbound SDR team Strategic Acquisition Mainsail identified a number of potential acquisitions that could benefit the Aspire product suite, including a scheduling software solution for lawn care and landscaping companies called Crew Control. Mainsail worked with Aspire to acquire Crew Control in 2021 after which Mainsail helped launch a new payments product and accelerate the growth rate of the business by increasing and optimizing investments in sales and marketing. STATUS: Acquired This case study has been prepared solely for informational purposes and does not constitute an offer to sell or the solicitation of an offer to purchase any security. The information in this case study is not presented with a view to providing investment advice with respect to any security, or making any claim as to the past, current or future performance thereof, and Mainsail Management Company, LLC (“Mainsail” or “Mainsail Partners”) expressly disclaims the use of this content piece for such purposes. The information herein is not and may not be relied on in any manner as, legal, tax, business or investment advice. The information regarding specific portfolio companies is presented to illustrate examples of the types of investments that Mainsail Partners may have made or recommended as of a particular date. It may not be representative of any current or future investments. The criteria used to select which companies are included in the case studies were not selected based on the performance of such investments. Rather, they were selected as representative examples that clarify and typify Mainsail Partners’ investment approach. The performance of these investments is not necessarily indicative of the performance of all investments made or recommended by Mainsail Partners. It should not be assumed that such investments were or will be profitable or that any portfolio company investments made in the future will equal the performance of the companies identified herein. No guarantee of investment performance is being provided and no inference to the contrary should be made. Past performance is not indicative of future results. References to “Mainsail’s Value” and other related information is based on Mainsail’s opinions and beliefs regarding its contributions and the drivers of value. Any determination as to the driver of value is inherently subjective, and there can be no assurance that other third-party analyses of this data would reach the same conclusions as those provided herein or would not attribute returns to other factors such as general economic conditions. The quotes set forth herein are from members of current or former Mainsail Partners portfolio companies and other third parties with whom Mainsail Partners interacts. Statements relate to the nature and type of financing, operational and other services provided by Mainsail Partners to its portfolio companies and do not constitute testimonials related to Mainsail Partners investment advisory services and no inference to the contrary should be made. Certain information contained in this content piece has been obtained from published and non‐published sources prepared by other parties, which in certain cases have not been updated through the date hereof. While such information is believed to be reliable for the purposes of this content piece, neither Mainsail nor the author assume any responsibility for the accuracy or completeness of such information and such information has not been independently verified by either of them. The content piece will not be updated or otherwise revised to reflect information that subsequently becomes available, or circumstances existing or changes occurring after the date hereof, or for any other reason. No representation, warranty or undertaking, express or implied, is given as to the accuracy or completeness of the information or opinions contained in the enclosed materials by Mainsail and no liability is accepted by such persons for the accuracy or completeness of any such information or opinions. For additional disclosures, please click here. Austin

Crew Control Frequently Asked Questions (FAQ)

  • When was Crew Control founded?

    Crew Control was founded in 2018.

  • Where is Crew Control's headquarters?

    Crew Control's headquarters is located at Mount Pleasant.

  • What is Crew Control's latest funding round?

    Crew Control's latest funding round is Acquired.

  • Who are the investors of Crew Control?

    Investors of Crew Control include Aspire Software.



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