
Cresta
Founded Year
2017Stage
Series C | AliveTotal Raised
$151MValuation
$0000Last Raised
$80M | 2 yrs agoAbout Cresta
Cresta provides software tools for contact center agents. Its artificial intelligence (AI) solution helps contact center agents uncover behaviors from every customer conversation and amplifies them with assistance. It was founded in 2017 and is based in San Francisco, California.
Cresta's Product Videos


ESPs containing Cresta
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The agent support tools market provides solutions to common challenges faced by contact centers, such as high employee attrition, low customer satisfaction, and poor agent engagement. These tools aim to improve the efficiency and effectiveness of customer interactions by leveraging AI and automation to capture, analyze, and optimize customer conversations. The market includes a variety of vendors …
Cresta named as Challenger among 15 other companies, including CallMiner, Gong, and Calabrio.
Cresta's Products & Differentiators
Cresta for Sales for Revenue Growth
Improve revenue performance by helping managers discover winning sales behaviors, determining whether those behaviors are being followed by their agents, and reinforcing behaviors in real-time with real-time agent guidance.
Research containing Cresta
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Cresta in 8 CB Insights research briefs, most recently on May 13, 2022.

May 13, 2022 report
Why consumer & retail leaders are prioritizing agent support tools
Apr 11, 2022
The top 100 AI startups of 2021: Where are they now?

Expert Collections containing Cresta
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Cresta is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,222 items
Artificial Intelligence
10,944 items
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
AI 100
300 items
The winners of the 4th annual CB Insights AI 100.
Sales & Customer Service
696 items
Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.
Insurtech
108 items
100+ customer acquisition & servicing tech companies addressing 10 technology priorities for insurance agents and brokers, from agency management systems to loss control solutions.
Cresta Patents
Cresta has filed 14 patents.
The 3 most popular patent topics include:
- Diagrams
- Machine learning
- Artificial intelligence

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
8/12/2021 | 8/16/2022 | Diagrams, Systems engineering, Syntax, Fisheries science, Data management | Grant |
Application Date | 8/12/2021 |
---|---|
Grant Date | 8/16/2022 |
Title | |
Related Topics | Diagrams, Systems engineering, Syntax, Fisheries science, Data management |
Status | Grant |
Latest Cresta News
Sep 28, 2023
News provided by Share this article Share toX IA40 Summit in Seattle October 10th & 11th Celebrates the 2023 Winners Innovating with AI and Generative AI PALO ALTO, Calif., Sept. 28, 2023 /PRNewswire/ -- Cresta , a leading provider of Generative AI for intelligent contact centers is has been named to the 2023 Intelligent Applications Top 40 (#IA40) list. This industry-driven list, sponsored by Madrona Ventures , Microsoft , AWS for Startups , McKinsey , and PitchBook , identifies top companies at different stages of growth that are building applications with AI and GenAI. Intelligent apps harness machine learning to process historical and real-time data to create a continuous learning system. These systems employ AI and Generative AI techniques and technologies to deliver optimal outcomes for their customers. For the 2023 IA40 list, Madrona solicited the top venture investors in AI for nominations of the private companies they believe will transform and define the next generation of technology. From the 350 nominated companies, 60 venture investors at 50 firms voted on their top choices. Madrona then worked with Pitchbook to apply its AI-driven algorithm that predicts outcomes for private companies to create the final list. "This recognition of Cresta signals the importance of our commitment to creating AI products that drive meaningful results for businesses," said Ping Wu, CEO of Cresta. "Cresta will continue to provide our customers with a fully integrated suite of intelligent solutions that empower their agents, managers, and leaders to drive greater revenue and ensure every customer experience is excellent." "AI and GenAI are dramatically changing the landscape of the software and hardware industry today, and we expect the companies recognized as top IA40 companies will lead the way in helping information workers more quickly understand complex data, creatives build amazing experiences, developers become more productive, and consumers experience magical moments — and frankly things we haven't thought of yet," Madrona Managing Director, Matt McIlwain said. "As a decades-long investor in this space, we are excited to see the incredible pace of innovation and congratulate the team at Cresta. We look forward to tracking your progress." Madrona, Microsoft, AWS for Startups, NYSE, McKinsey, and PitchBook are hosting the Intelligent Applications Summit on October 10th and 11th in Seattle, featuring keynotes, fireside chats, and panels touching on a broad range of topics — from the state of open-source models to AI as applied to consumer and biology to emerging architectures for the AI industry. See more about the conference at https://www.ia40.com/summit For the complete list of the IA40: https://www.ia40.com/the-list About Cresta Cresta makes every customer interaction excellent. Cresta turns real-time intelligence into real-time action to make the contact center smarter – and every agent and manager more productive. Powering customer experiences for companies like CarMax, Brinks Home, Intuit, and Porsche, Cresta is real-time AI for the real world. Follow our blog and connect with us on LinkedIn and X . About Madrona Madrona ( www.madrona.com ) is a venture capital firm based in Seattle. With more than 25 years of investing in early-stage technology companies, the firm has worked with founders from day one to help build their company for the long run. Madrona invests predominantly in seed and Series A rounds across the information technology spectrum and in Acceleration (B and beyond) stage companies building with AI. The firm has more than $3 billion under management. Madrona was an early investor in companies such as Amazon, Snowflake, UIPath, Smartsheet, Rover, Redfin, and Smartsheet. SOURCE Cresta
Cresta Frequently Asked Questions (FAQ)
When was Cresta founded?
Cresta was founded in 2017.
Where is Cresta's headquarters?
Cresta's headquarters is located at 540 Bryant Street, Palo Alto.
What is Cresta's latest funding round?
Cresta's latest funding round is Series C.
How much did Cresta raise?
Cresta raised a total of $151M.
Who are the investors of Cresta?
Investors of Cresta include Andreessen Horowitz, Greylock Partners, Sequoia Capital, CarMax, Zoom and 13 more.
Who are Cresta's competitors?
Competitors of Cresta include EdgeTier, Innvox, BirchAI, Abstrakt, Sentient Machines, Enthu.AI, Observe.ai, MosaicVoice, Vymo, Minerva and 15 more.
What products does Cresta offer?
Cresta's products include Cresta for Sales for Revenue Growth and 3 more.
Who are Cresta's customers?
Customers of Cresta include CarMax, Porsche and Cox Communications.
Compare Cresta to Competitors

Balto provides artificial intelligence-powered live call guidance for contact centers. It delivers critical information on call to help contact center agents overcome objections, answer questions, and reduce handling times. It serves the insurance, healthcare, financial services, and other sectors. It was founded in 2017 and is based in Saint Louis, Missouri.

ASAPP develops and offers generative artificial intelligence (AI) software for contact centers. Its solutions include real-time agent assistance, quality management, speech analytics, self-service insights, and more. It was founded in 2014 and is based in New York, New York.

Uniphore operates as a conversational service automation software company. It enables businesses globally to deliver customer service by providing automation software to take over transactional conversations from humans, coach lives agents during calls, and accurately predict language, emotion, and intent. It serves healthcare, banking, telecommunication, public safety, and other sectors. The company was founded in 2008 and is based in Palo Alto, California.

Observe.ai develops an artificial intelligence (AI) company applying deep learning and natural language processing (NLP) to automate support workflows. Its voice AI platform provides the agent with real-time feedback on customer sentiment and guides them on the next steps during the customer call. It was founded in 2017 and is based in San Francisco, California.

CallMiner helps businesses and organizations improve contact center performance and gather key business intelligence by automating their ability to listen to every customer interaction. CallMiner's cloud-based voice of the customer analytics solution automatically analyzes contacts across all communication channels: calls, chat, email, and social. CallMiner offers both real-time monitoring and post-call analytics, delivering insights to contact center staff, business analysts, and executives.

Gong operates as a revenue intelligence platform. It captures and understands customer interaction, and delivers insights at scale, empowering revenue teams to make decisions based on data. The company offers products like Gong Insights and Gong artificial intelligence (AI). It was founded in 2015 and is based in San Francisco, California.