CRED operates as a financial technology company. It offers rewards to users for timely credit card bill payments and allows credit card users to manage multiple cards along with an analysis of their credit score. The company was founded in 2018 and is based in Bengaluru, India.
ESPs containing CRED
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The card-linked programs market allows card issuers to integrate merchant rewards into their card programs, incentivizing consumers to use their products. Card-linked programs typically involve the use of a payment card or account linked to a loyalty program or offer, which automatically applies discounts or rewards at the point of sale. Additionally, this market enables merchants to drive strong …
Research containing CRED
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned CRED in 6 CB Insights research briefs, most recently on Jun 14, 2023.
Expert Collections containing CRED
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
CRED is included in 6 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
Loyalty & Rewards Tech
Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs including loyalty software, AI-powered loyalty, blockchain-powered loyalty, and more.
Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.
Future Unicorns 2019
Excludes US-based companies
250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.
Latest CRED News
Nov 25, 2023
Orry unveiled as CRED's Black Friday ambassador, ASCI rules disregarded Orry unveiled as CRED's Black Friday ambassador, ASCI rules disregarded “Money is not the root of all problems, but a lack of money is the root of all problems,” he said this to refute the common misconception that all self-improvement experts teach non-materialistic lifestyles. Orry, aka Orhan Awatramani, has been chosen as the face of CRED's Black Friday Sale this year. Orry, aka Orhan Awatramani, has been chosen as the face of CRED's Black Friday Sale this year. Notoriously known as the confidant of many celebrities, Orry's spiritual and self-improvement talks have found a wide audience. This time, his charisma will be leveraged to endorse CRED's Black Friday sale, taking place from Nov 25-27. Products like the Omega Seamaster, priced at Rs 9.20 lakh, or the Nike Air Force 1 x Tiffany sneakers, commanding a hefty sum of Rs 1.50 lakh, drive the consumer market. Engaging with this opulent trend, credit card payment app CRED urges influencers to destroy their existing wristwatches and smartphones, hinting at replacing them with the luxe Omega Seamaster and the trendy iPhone 15 Pro Max. “Money is not the root of all problems, but a lack of money is the root of all problems,” he said this to refute the common misconception that all self-improvement experts teach non-materialistic lifestyles. In recent years, Black Friday sales have gained significant traction in India, a phenomenon that stands testament to cultural appropriation fuelled by attractive discounts and enticing offers. The occasion, albeit having no cultural connection with India, has taken off big time, driven by the compelling power of consumerism. Performance marketing agency, Admitad, forecasts a 70 per cent surge in e-commerce shopping on Black Friday in 2023 compared to the previous year, indicating a growing affinity towards the western phenomenon. The absence of disclaimers saying that the Orry video or the X posts from influencers is notable since it violates ASCI's social media influencer rules. ASCI, which stands for the Advertising Standards Council of India, requires the disclosure of paid collaborations on influencer posts under its social media standards.
CRED Frequently Asked Questions (FAQ)
When was CRED founded?
CRED was founded in 2018.
Where is CRED's headquarters?
CRED's headquarters is located at 100 Feet Road, Bengaluru.
What is CRED's latest funding round?
CRED's latest funding round is Series F.
How much did CRED raise?
CRED raised a total of $832.48M.
Who are the investors of CRED?
Investors of CRED include Tiger Global Management, Sofina, Dragoneer Investment Group, Alpha Wave Global, GIC and 27 more.
Who are CRED's competitors?
Competitors of CRED include Slice and 7 more.
Compare CRED to Competitors
OneCard provides a mobile-first credit card and credit scoring application. The company's product OneScore, provides credit scores, reports, and insights to help users take control of their credit. It provides its services to consumers and businesses. It was founded in 2019 and is based in Pune, India.
Stashfin is a financial services platform. It provides instant personal loans to borrowers in India. Stashfin offers a variety of repayment options, including equated monthly installments (EMIs), lump sum payments, and flexible repayments. Stashfin was founded in 2016 and is based in New Delhi, India.
Uni offers differentiated credit products to customers. It offers a card that splits the bill into three parts spread across three months without charging any interest if the bill is paid on time. It was founded in 2020 and is based in Bengaluru, India.
KrazyBee provides a digital lending platform. It offers installment-based purchases to college students with no credit history or credit cards. It sells electronics items such as smartphones, cameras, and mobile accessories as well as apparel such as branded clothes, shoes, and watches to college students on equated monthly installment (EMI) plans. The company's KreditBee is an instant personal loan platform serving young adults. KrazyBee was founded in 2016 and is based in Bengaluru, India.
Slice is a financial technology company that focuses on providing consumer payment solutions. The company offers a digital prepaid account for everyday payments, a fast and simple way to make payments via credit or UPI. It primarily serves the financial services industry. Slice was formerly known as Slice Pay. It was founded in 2016 and is based in Bengaluru, India.
Paywallet is a full life-cycle payroll-linked SaaS platform that provides easy-to-integrate APIs for its clients for various lending journeys. The company is based in Zimbabwe.