Creative Lifestyles

Sep 28, 2015

Private Equity | 28 September 2015 Fashion Garments Firm Creative Lifestyles Raises Funds by Ahemad Shaikh   @ahemad Aditya Birla Private Equity, has acquired minority stake in Creative Garments group’s flagship company Creative Lifestyles, for an undisclosed amount. The investment has been routed through Aditya Birla’s Sunrise Fund. Founded in 2006 by Birendra Agarwal, Creative Lifestyle is is engaged in manufacturing women garments under the brand name 109°F, Fusion Beats and O2xygen. It offers woman s apparels, woman western dress, top and t-shirt products. It also exports garments to fashion houses across Europe and United States of America and provides online shopping facility. The brand 109F, launched in 2006, caters to casual western wear and has presence in over 366 retail outlets, including 35EBOs and 331 large format stores. Fusion Beats, launched in 2012, is an indo western offering catering to the Indian women and sells across 10 EBOs and 200 LFOs. Deals in space: Bengaluru based fashion tech startup Zapyle.com, had raised around R6.63 Cr ($1 Mn) in seed round from an undisclosed investor. Bengaluru based Voonik, which had raised about R31.90 Cr ($5 Mn) in Series A funding from Sequoia Capital and Seedfund has acqui-hired Trialkart, a startup that gives a virtual dressing room experience to users.