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Corporation
INTERNET | Internet Software & Services / Advertising, Sales & Marketing
covario.com

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Founded Year

1996

Stage

Acquired | Acquired

Total Raised

$22M

About Covario

Covario is an independent search and content marketing agency. Headquartered in San Diego, the firm also has team members located in Beijing, Chicago, London, New York, Phoenix, San Francisco, Sao Paulo, Seattle, Singapore, Tokyo, Toronto, and elsewhere around the world. The firm's customer base includes global leaders in technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods.

Covario Headquarter Location

9255 Towne Centre Drive Suite 600

San Diego, California, 92121,

United States

855-236-2095

Latest Covario News

NP Digital Announces New CEO Michael Gullaksen

Apr 30, 2020

Veteran Marketing Executive Will Lead NP Digital in Next Stage of Growth NP Digital, a leader in performance marketing, announced that Michael Gullaksen has joined the agency as its CEO. Gullaksen, former President of iProspect and CEO of Covario (acquired by iProspect), succeeds co-founder Mike Kamo in the role. Gullaksen’s proven leadership in performance marketing will help scale the company through the next stage of growth, while Kamo continues to support NP Digital as Chief Executive Officer of NP Brands. Gullaksen has 20 years of experience as a leader, product visionary, and innovator in performance marketing. His most recent role was President of iProspect, where he focused on agency acquisitions and operational excellence across client services, product innovation and technology to support agency growth. Gullaksen joined iProspect through the acquisition of Covario where he held the position of Co-CEO. Prior to running Covario, he spent nine years at iCrossing as the Senior Vice President of Search. Gullaksen joins long time business associate and friend Jeff Johnson who serves as President of NP Digital. The pair have a long track record of success dating back to 2001. They worked together through 2014 when, as Co-CEO’s of Covario, they sold the firm to Dentsu Aegis. Under their leadership, Covario received OMMA’s Search Agency of the Year award three straight years 2011-2013. “I couldn’t be more delighted that Mike has joined NP Digital. His years of successful experience align with the needs of our clients and goals for our business moving forward,” said Neil Patel, co-founder of NP Digital. “Mike shares the passion that I have, and NP Digital has in helping brands connect with their customers in the moments that matter.” Gullaksen has a reputation for creating award-winning performance marketing teams and developing proven digital strategies that drive business growth for Global 1000 clients. Gullaksen also served for eight years on the Board of Directors and as President for SEMPO (Search Engine Marketing Professional Organization), which was acquired by the Digital Analytics Association in 2020. “We see tremendous opportunity for NP Digital, and I’m thrilled to be joining this dynamic group of experts with a focus on high touch client service and having fun while doing it,” said Gullaksen. “With the landscape more complex than ever, NP Digital is focused on the critical need to close the gap between performance marketing and consulting while balancing agency goals with customer needs. Without each, true partnerships cannot be achieved with clients.”

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Expert Collections containing Covario

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Covario is included in 2 Expert Collections, including Enterprise SaaS.

E

Enterprise SaaS

2,452 items

Software-as-a-service (SaaS) – internet based software offered as a subscription – continues to become the de facto standard for software distribution and consumption. Enterprise SaaS continues to show particular promise, emerging as one of the most well-funded categories. Startu

a

ad tech

3,631 items

Covario Patents

Covario has filed 6 patents.

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Grant Date

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3/21/2007

9/16/2014

Search engine optimization, Internet terminology, Digital marketing, Internet advertising methods, Promotion and marketing communications

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Search engine optimization, Internet terminology, Digital marketing, Internet advertising methods, Promotion and marketing communications

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Status

Grant

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