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Founded Year



Acquired | Acquired

Total Raised


About Covario

Covario is an independent search and content marketing agency. Headquartered in San Diego, the firm also has team members located in Beijing, Chicago, London, New York, Phoenix, San Francisco, Sao Paulo, Seattle, Singapore, Tokyo, Toronto, and elsewhere around the world. The firm's customer base includes global leaders in technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods.

Headquarters Location

9255 Towne Centre Drive Suite 600

San Diego, California, 92121,

United States


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Expert Collections containing Covario

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Covario is included in 1 Expert Collection, including Ad Tech.


Ad Tech

3,737 items

Companies offering tech-enabled marketing and advertising services.

Covario Patents

Covario has filed 6 patents.

patents chart

Application Date

Grant Date


Related Topics




Search engine optimization, Internet terminology, Digital marketing, Internet advertising methods, Promotion and marketing communications


Application Date


Grant Date



Related Topics

Search engine optimization, Internet terminology, Digital marketing, Internet advertising methods, Promotion and marketing communications



Latest Covario News

NP Digital Announces New CEO Michael Gullaksen

Apr 30, 2020

Veteran Marketing Executive Will Lead NP Digital in Next Stage of Growth NP Digital, a leader in performance marketing, announced that Michael Gullaksen has joined the agency as its CEO. Gullaksen, former President of iProspect and CEO of Covario (acquired by iProspect), succeeds co-founder Mike Kamo in the role. Gullaksen’s proven leadership in performance marketing will help scale the company through the next stage of growth, while Kamo continues to support NP Digital as Chief Executive Officer of NP Brands. Gullaksen has 20 years of experience as a leader, product visionary, and innovator in performance marketing. His most recent role was President of iProspect, where he focused on agency acquisitions and operational excellence across client services, product innovation and technology to support agency growth. Gullaksen joined iProspect through the acquisition of Covario where he held the position of Co-CEO. Prior to running Covario, he spent nine years at iCrossing as the Senior Vice President of Search. Gullaksen joins long time business associate and friend Jeff Johnson who serves as President of NP Digital. The pair have a long track record of success dating back to 2001. They worked together through 2014 when, as Co-CEO’s of Covario, they sold the firm to Dentsu Aegis. Under their leadership, Covario received OMMA’s Search Agency of the Year award three straight years 2011-2013. “I couldn’t be more delighted that Mike has joined NP Digital. His years of successful experience align with the needs of our clients and goals for our business moving forward,” said Neil Patel, co-founder of NP Digital. “Mike shares the passion that I have, and NP Digital has in helping brands connect with their customers in the moments that matter.” Gullaksen has a reputation for creating award-winning performance marketing teams and developing proven digital strategies that drive business growth for Global 1000 clients. Gullaksen also served for eight years on the Board of Directors and as President for SEMPO (Search Engine Marketing Professional Organization), which was acquired by the Digital Analytics Association in 2020. “We see tremendous opportunity for NP Digital, and I’m thrilled to be joining this dynamic group of experts with a focus on high touch client service and having fun while doing it,” said Gullaksen. “With the landscape more complex than ever, NP Digital is focused on the critical need to close the gap between performance marketing and consulting while balancing agency goals with customer needs. Without each, true partnerships cannot be achieved with clients.”

Covario Frequently Asked Questions (FAQ)

  • When was Covario founded?

    Covario was founded in 1996.

  • Where is Covario's headquarters?

    Covario's headquarters is located at 9255 Towne Centre Drive, San Diego.

  • What is Covario's latest funding round?

    Covario's latest funding round is Acquired.

  • How much did Covario raise?

    Covario raised a total of $22M.

  • Who are the investors of Covario?

    Investors of Covario include Dentsu Aegis Network, Dubilier & Company, Voyager Capital and FTV Capital.

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