The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

hydratewithcore.com

Founded Year

2015

Stage

Acquired | Acquired

Total Raised

$65.51M

Valuation

$0000 

About CORE Nutrition

Core Nutrition is the developer of Core Natural, a nutrient-enhanced water with balanced pH, electrolytes and minerals for optimal hydration.

CORE Nutrition Headquarter Location

100 N Sepulveda Blvd

El Segundo, California, 90245,

United States

855-375-2673

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing CORE Nutrition

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

CORE Nutrition is included in 2 Expert Collections, including Food & Beverage .

F

Food & Beverage

3,486 items

W

Wellness Tech

1,287 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

CORE Nutrition Patents

CORE Nutrition has filed 4 patents.

The 3 most popular patent topics include:

  • Fluid dynamics
  • Arizona transition zone mountain ranges
  • Circles
patents chart

Application Date

Grant Date

Title

Related Topics

Status

9/23/2019

7/13/2021

Figure skating elements, Fluid dynamics, Arizona transition zone mountain ranges, Circles, Hardness tests

Grant

Application Date

9/23/2019

Grant Date

7/13/2021

Title

Related Topics

Figure skating elements, Fluid dynamics, Arizona transition zone mountain ranges, Circles, Hardness tests

Status

Grant

Latest CORE Nutrition News

Aaron Judge, Lexi Thompson, Bryson DeChambeau Among Investors In A SHOC Energy Drink’s $29 Million Series B Round

Apr 14, 2022

Apr 14, 2022, ASSOCIATED PRESS A SHOC Energy, an energy drink that’s distributed nationally by Keurig Dr Pepper, has raised $29 million in a Series B funding round from a group that includes several current and former professional athletes. New York Yankees outfielder Aaron Judge, golfers Lexi Thompson, Bryson DeChambeau and Brooks Koepka, Los Angeles Dodgers first baseman Freddie Freeman, Washington Commanders defensive end Chase Young, professional skateboarder Paul Rodriguez, NASCAR driver Chase Elliott and Pro Football Hall of Famer Michael Strahan are among the investors in the latest round. Keurig Dr Pepper, A SHOC co-founder Lance Collins and 7-Ventures, LLC, the venture arm of the 7-Eleven convenience store chain, also participated in the round. Those three were the sole investors when the company raised its only other funding when the company launched in 2019. Paul Nadel, A SHOC’s chief executive, would not disclose the post-money valuation of the company. He noted that A SHOC originally targeted an $18 million Series B round, but that increased as interest in the company exceeded expectations. Nadel added that sometimes athletes and investors do not have to invest any of their own money in exchange for a stake in startups and even are paid for their ownership stakes as companies view it as a marketing tool, but that was not the case with A SHOC. The company has only one class of shares and the per-share price was the same for all investors, according to Nadel. MORE FOR YOU “In my experience, big-name celebrities and athletes usually get checks for participating in deals like this,” Nadel said. “I understand that because their name is a halo, their name brings value. That wasn’t a possibility in this case. No one was offered or given any kind of promote, any extra shares, any lower price.” He added: “I think that shows the interest level people had in us, that they truly were interested. They weren’t doing it because they were getting some better deal than others. It shows also the commitment they have. They put in real money at a real valuation. I’m really proud of that.” A SHOC was founded in April 2019 by Collins and Scot De Lorme. Collins had previously founded several beverage brands, including Fuze Beverage, which the Coca-Cola Co. acquired in 2007 reportedly for $225 million to $250 million; Core Nutrition, LLC, which Keurig Dr Pepper bought in 2018 for $525 million; and BodyArmor, which Coca-Cola acquired last year in a deal that valued the sports drink company at about $6.6 billion. De Lorme, meanwhile, was a beverage industry veteran who was most recently the vice president of innovation at Monster Energy, a leading energy drink company. Collins and De Lorme positioned A SHOC as a healthy alternative to Monster Energy, Rockstar, Red Bull and other energy drinks. A SHOC has no sugar or preservatives and has natural caffeine. Since its launch, A SHOC has been available across the United States, thanks to the company’s master distribution agreement with Keurig Dr Pepper. That deal gave the company a head start that other startup brands don’t have in competing against Monster Energy, which is part-owned by Coca-Cola, and Rockstar, which is owned by PepsiCo , Inc. “The advantage was on Day 1, we were national,” said Nadel, the former chief executive of Core Nutrition as well as an ex-corporate lawyer, venture capital fund manager and basketball agent. “On Day 1, we had Keurig’s 20,000 people thinking and talking and pitching A SHOC, which is an unbelievable advantage.” A SHOC is currently available in about 80,000 retail locations across the U.S., including 7-Eleven, CVS, Walmart , according to Nadel. The company sells its original A SHOC energy drink and A SHOC Accelerator drink that was launched earlier this year. A SHOC has a sponsorship deal with NASCAR driver Chase Elliott and his Hendrick Motorsports team as well as with Thrill One Sports & Entertainment, an action sports company that owns the Nitro Circus, Street League Skateboarding and Nitro Rallycross brands and hosts more than 80 events per year. The deal with Thrill One began this year and was for more than $10 million and for multiple years. Nadel noted that A SHOC has a so-called “path to ownership deal” with Keurig Dr Pepper, which gives the company the option to fully acquire A SHOC down the road. “I think this was done in anticipation of at some point (KDP) acquiring us,” Nadel said. “There’s nothing certain to that, but KDP does not have a large energy brand. Coke has Monster, Pepsi has Rockstar.” He added: “Hopefully that will be the next chapter of this story at some point. Hopefully we’ll be that (energy drinks) brand for KDP. That would be the goal, for sure, to give them a very strong energy play, and we would be it.”

You May Also Like

Kanguru Logo
Kanguru

Kanguru is a multi-functional botanical infusion drink designed to aid in boosting wellbeing, immunity and recovery.

N
Nutrixin

Nutrixin uses science and innovation expertise to create a delicious drink packed with benefits to improve people's health, and quality of life. From immunity to metabolic health boost, Nutrixin offers products conferring all kinds of health benefits.

C
Celsius Holdings

Celsius Holdings (NASDAQ: CELH) is a global company with a proprietary, clinically-proven formula for flagship brand CELSIUS.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.