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Cookaroo

cookaroo.in

Stage

Angel | Alive

About Cookaroo

Cookarro is a food delivery startup that processes close to 200 orders per day and has various operational commercial kitchens across India.

Headquarters Location

India

+919108289314

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Expert Collections containing Cookaroo

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Cookaroo is included in 1 Expert Collection, including Food & Meal Delivery.

F

Food & Meal Delivery

1,494 items

Startups and tech companies offering online grocery, food, beverage, and meal delivery services.

Latest Cookaroo News

How this food delivery startup pivoted through three different models before getting its recipe right

Apr 29, 2016

WhatsApp All the food delivery and food startups today seem to be working towards solving one problem – creating an every-day food solution. The growing number of young working professionals and migrant population makes the need to pursue this business idea that much stronger. From players like Swiggy which focus on delivery,   Zomato, which is big in the discovery game, or Internet restaurants like Yumist , FreshMenu and InnerChef, different food solutions are being offered to the end consumer. Joining this slew is Cookaroo, but with a slight difference: it intends to replace kitchens at home and caterers in office. Working as food delivery startup, the team at Cookaroo claims to not only redefine consumer experience but also address the problems that exist on the supply chain side. Team @ Cookaroo Finding a fascinating problem A good percentage of commercial kitchens are capable of producing large quantity of quality food on an everyday basis. These kitchens are underutilised due to uneven demand. Their capital-intensive setup is not completely utilised due to lean weekday revenues, says 26-year-old Darshan Subash, Founder and CEO, Cookaroo. Cookaroo identifies commercial kitchens at various premium restaurants and works with them to efficiently utilise their kitchen capacity to provide good quality food consistently, in a standardised and convenient way. The three co-founders Darshan, Eraj Hassan and Nikhil Karanjkar are good friends and were batchmates at IIM Indore. Advertisement Free Download: ‘A beginner’s guide to app store optimization’ Cookaroo competes with players like Swiggy, which is deeply funded and has a larger presence across the country. Apart from that, even Zomato has ventured into the space and has longer and deeper associations with restaurateurs and hoteliers. While most food tech and food delivery startups in the segment are considered to be habit-forming companies, there are several questions raised on cost of customer acquisition and unit economics. The first quarter of the year already saw 10 deals in the segment, with the two big deals of FreshMenu Series-A funding and Series-C funding of $35 million by Swiggy. Third-time lucky Nevertheless, inspite of having no experience in the food industry, the trio decided to explore this space because they found this market to be the largest and the problem to be quite challenging. However, the trio didn’t come up with the idea of Cookaroo on the first go. Cookaroo has pivoted twice in the past year-and-a-half, keeping in mind the fundamental unit economics. Cookaroo first started with the home-chef aggregation model and ran it for two months before shutting it down. They quickly realised the constraints of achieving scale, maintaining hygiene and quality control with that model. They then flirted with the idea of an Internet-first restaurant model. But since the type of food they wanted to produce was not fast-food, the team wondered about the feasibility of replicating it across different areas in Bengaluru and then other cities. “The heavy capital investments that went into each unit (the kitchen space, equipment, licenses etc. ) and the massive overheads associated with each unit also made us uncomfortable,” adds Darshan. Finding the right partners Then Cookaroo went for the food delivery model to work with commercial kitchens and caterers. They found one such restaurateur through personal contacts with a hotel on Nrupatunga Road. He had a massive kitchen setup which could produce 5,000 meals a day if run to its full capacity. When the team approached him, he told them that he had one unique problem. During the weekdays the restauranteur’s kitchen would run at 20 percent capacity on an average. Cookaroo’s proposition to him was that they utilise his kitchens and labour to produce food according to their standards and yours will be the only kitchen they will use for an area of 4.5 kms radius. While the team had decided on the model, they were yet to overcome a few challenges, beginning with winning the trust of the restaurateurs, and building a logistics model, where they work with other companies on a shared logistics resource concept. “Our proprietary scheduling and assignment algorithms ensure that each delivery boy is utilised optimally and to the fullest,” adds Darshan. The team claims to have a gross margin of 21.5 percent and processes close to 200 orders in a day with over 15 setups in different parts of Bengaluru. Cookaroo raised angel funding a month ago from Vijay Krishna Yadav of Highland Hospitalities, and Sachindra Murugesh, who was previously heading PressPlay Events and now a VP of Business Development at Cookaroo. “In the coming months, Cookaroo plans to expand to different parts of Bengaluru and many other prominent IT corridors in the city. By April 2016, Cookaroo will also launch operations in Hyderabad,” adds Darshan. Are you working for/running a startup? Then here’s your startup’s chance to win big! Apply now to showcase your startup on India’s biggest launchpad, get on a TV show & more! Click here. 0

Cookaroo Frequently Asked Questions (FAQ)

  • What is Cookaroo's latest funding round?

    Cookaroo's latest funding round is Angel.

  • Who are the investors of Cookaroo?

    Investors of Cookaroo include Sachindra Murugesh and Vijay Krishna Yadav.

  • Who are Cookaroo's competitors?

    Competitors of Cookaroo include dunzo.

Compare Cookaroo to Competitors

Swiggy Logo
Swiggy

Swiggy is a Bangalore-based food ordering app. The company partners with restaurants to offer users food ordering and delivery services. The company has its own fleet of delivery personnel who pick-up orders from restaurants and deliver it to customers. The on field team is loaded with a smart phone app that has a routing algorithm which facilitates timely delivery.

EatClub Brands Logo
EatClub Brands

EatClub Brands is a Mumbai-based foodtech startup specializing in on-demand food ordering and delivery. It operates BOX8, a cloud kitchen service delivering meals through 150 kitchens across five cities in India.

FreshMenu Logo
FreshMenu

FreshMenu is a mobile-first fully integrated food brand that provides on-demand delivery of freshly cooked plated meals at affordable price points in India. FreshMenu was founded in 2014 and is based in Bengaluru, India.

Zepto Logo
Zepto

Zepto is an India-based grocery delivery service. Zepto operates via a series of dark stores across the cities where it operates (Mumbai, Delhi, Bangalore, etc), as opposed to using existing grocery stores.

dunzo Logo
dunzo

Dunzo is a chat-based hyperlocal services app that allows users to create to-do lists and collaborate with partners (vendors) to get them done. It leverages AI and human operators in providing solutions for consumers' everyday tasks.

Zomato Logo
Zomato

Zomato (NSE: ZOMATO) is an online food and lifestyle portal that provides advertising, ratings, and reviews for restaurants. Its platform connects customers, restaurant partners, and delivery partners, serving their multiple needs. Customers use the platform to search and discover restaurants, read and write customer-generated reviews, and view and upload photos, order food delivery, book a table, and make payments while dining-out at restaurants. Zomato provides restaurant partners with industry-specific marketing tools that enable them to engage and acquire customers to grow their business while also providing a reliable and efficient last mile delivery service. The company also operates a one-stop procurement solution, Hyperpure, which supplies ingredients and kitchen products to restaurant partners. Zomato was founded in 2008 and is based in Gurgaon, India.

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