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Unattributed VC | Alive

Total Raised


About Competera

Competera offers a comprehensive pricing platform. It saves costs, recovers profits, and meets new shopping patterns with the help of a market-driven engine to ensure short- and mid-term growth and an algorithm-based engine for long-term growth. The company offers pricing automation solutions, price optimization solutions, and more. It serves the automotive industry, health and wellness industry, consumables industry, and more. It was founded in 2014 and is based in West Hollywood, California.

Headquarters Location

8605, Santa Monica Boulevard Suite 65991

West Hollywood, California, 90069,

United States



Competera's Product Videos

Competera's Products & Differentiators

    Competitive Data

    Lacking the data-based evidence showing the exact assortment intersections with competitors, many retailers try to follow as many players as they can even though the real assortment intersections is often less than 30%. Competera reveals how exactly each competitor impacts sales so a retailer is secured from extra costs, lost margins and price wars. Use the highly accurate real-time market data and 98% accurate ML product matchings to make sure your competitive strategy helps to secure margins and sustain the right price perception.


Expert Collections containing Competera

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Competera is included in 1 Expert Collection, including Artificial Intelligence.


Artificial Intelligence

10,958 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.

Latest Competera News

JK Tech Joins Hands with Competera to Elevate AI-Driven Pricing Solutions for the Retail and CPG Industries

Sep 12, 2023

News provided by Share this article Share toX NEW YORK, Sept. 12, 2023 /PRNewswire/ -- JK Tech, a global provider of next-generation Digital and Business Consulting Services has announced a global partnership with Competera, an AI pricing solution company that aids retailers and brands to set and maintain optimal pricing on a real-time basis. This collaboration will strengthen JK Tech's portfolio of Retail and CPG technology solutions by providing a full-cycle service approach to the Pricing & Promotion recommendation solution. Optimal pricing is key for customer retention and profitability. There is a need for sophisticated, AI-powered software to assist retailers and brands in analyzing extensive datasets and considering numerous pricing and non-pricing factors to ensure the optimal pricing of products. The adoption of operational intelligence helps retailers achieve increased profit margins through the implementation of ideal pricing strategies. In a statement, Raj Basu, Vice President – Retail & CPG Solutions at JK Tech says, "We are pleased to partner with Competera. This collaboration will assist us in offering our clients a holistic pricing solution backed by Competera's proven AI technology and JK Tech's expertise in understanding the unique needs of retail and CPG brands and tailoring customized solutions to them. We are confident that this association will empower businesses and brands with a pricing solution that doesn't just adapt to change but sets the pace for the future." Alex Galkin, Founder and CEO, of Competera added, "Being a front-runner in AI/ML technologies, Competera has strived to offer technology that enables clients to improve gross margin by assessing various possible price combinations. Together with JK Tech, we will embark on a journey to combine cutting-edge technology with business strategy. With our technological expertise and JK Tech's industry knowledge, we are confident that this partnership will set a new benchmark for intelligent pricing solutions in our industry." About JK Tech JK Tech is a next-generation Digital and Business Consulting provider enabling clients globally to navigate their Digital Transformation. The organization stands by its vision of being 'committed to a superior experience' with its customers, its people, and its social environment. JK Tech offers specialized capabilities across Healthcare, Retail & Consumer products, and Insurance with its niche Hyperautomation solutions leveraging Data and Analytics that help improve their performance and create lasting value across its enterprises. To learn more, visit . Find JK Tech on Twitter , LinkedIn . About Competera Competera Pricing platform enables retailers and brands across all retail industries and markets to increase customer trust by setting and maintaining optimal AI-generated price positions. By continuously calculating and re-quantifying billions of possible price combinations, the platform's deep learning algorithms minimize the enterprise clients' financial losses, rebounding on average 6% of gross margin. The optimal price recommendations across the entire pricing life cycle from initial, shelf to markdown and promo price are based on 20+ pricing and non-pricing factors combined with real-time competitive data.

Competera Frequently Asked Questions (FAQ)

  • When was Competera founded?

    Competera was founded in 2014.

  • Where is Competera's headquarters?

    Competera's headquarters is located at 8605, Santa Monica Boulevard, West Hollywood.

  • What is Competera's latest funding round?

    Competera's latest funding round is Unattributed VC.

  • How much did Competera raise?

    Competera raised a total of $3M.

  • Who are the investors of Competera?

    Investors of Competera include Sukna Ventures, Kirat Anand, Flyer One Ventures and SMRK VC Fund.

  • Who are Competera's competitors?

    Competitors of Competera include aifora, BlackCurve Solutions, GoalProfit, 7Learnings, Stylumia and 7 more.

  • What products does Competera offer?

    Competera's products include Competitive Data and 2 more.


Compare Competera to Competitors


Pricely is a technology company that specializes in the development of advanced IT algorithms for the retail sector. The company offers a modern application that allows retail networks to effectively manage prices and margins, using machine learning and big data to optimize, forecast, configure, and dynamically manage prices and assortments. The application is primarily used by medium and large retail networks, including grocery stores, bakeries, meat shops, building markets, home furnishing stores, toy stores, sports stores, pharmacies, and drugstores. Pricely was formerly known as Pricing Tags. It was founded in 2016 and is based in Olsztyn, Poland.

Pricimetrics Logo

Pricimetrics is an advanced, easy-to-use platform for predictive pricing. Its software can determine the best price for each of its SKUs. It was founded in 2019 and is based in Lutz, Florida.

Yieldigo Logo

Yieldigo provides retail customers with a solution that, based on artificial intelligence, adjusts the prices of different products in real time by increasing profits. The company was founded in 2016 and is based in Prague, Czech Republic.


EDITED offers retail analytics services. It provides an artificial intelligence (AI)-driven merchandising experience platform. The company helps retailers improve predictability by connecting business analytics and external market data for brands to make data-backed decisions and expediting insights into automating actions. EDITED was formerly known as Stylesignal. It was founded in 2009 and is based in London, United Kingdom.

Zilliant Logo

Zilliant is a company that focuses on intelligent commerce for B2B companies, operating in the software and data science industry. The company offers cloud-native pricing and sales software that helps businesses connect their commercial strategies with effective execution, enabling profitable growth by transforming how they use data to price and sell. Zilliant primarily serves the B2B manufacturing, distribution, and services industries. It was founded in 1999 and is based in Austin, Texas.

7Learnings Logo

7Learning offers online retailers a software-as-a-service (SaaS) solution for machine learning-based pricing. The software maximizes profits and revenues and at the same time automates pricing processes. 7Learning was founded in 2019 and is based in Berlin, Germany.


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