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Founded Year



Unattributed VC - II | Alive

Total Raised


Last Raised

$14M | 19 yrs ago

About Comparison Market

ComparisonMarket owns and operates America's #1 online auto insurance agency. As an independent agency, ComparisonMarket aims to give consumers the opportunity to compare multiple quotes and find the right policy at the right price. n

Headquarters Location

29000 Aurora Road 29000 Aurora Rd.

Solon, Ohio, 44139,

United States




Expert Collections containing Comparison Market

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Comparison Market is included in 1 Expert Collection, including Fintech.



8,123 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.

Latest Comparison Market News

US Fintech Acquires Youtility to Revolutionise Comparison Market

Oct 27, 2023

Fintech News October 27, 2023 LONDON–(BUSINESS WIRE)–Squeeze, the fast-growing US tech platform helping consumers manage, evaluate, and save on their recurring insurance contracts, has acquired Youtility, a UK technology start-up who partners with banks and financial technology companies to deliver embedded home finance management services. Youtility’s market leading B2B API platform combined with Squeeze’s data analytics and B2C experience will see a next generation offering delivered to UK consumers. The newly combined business will deliver a seamless and embedded experience to bank and fintech customers enabling them to manage, track and take action on their household finances directly from within their existing apps. By partnering with banks and fintechs, this removes the effort and hassle consumers endure from traditional price comparison websites. Youtility’s clients include Virgin Money, Wagestream, Pockit among others and is due to launch a number of additional large banking partnerships next year. According to the Office for National Statistics, UK household energy bills have increased by 100% in the last 3 years, forcing 50% of UK adults to use less fuel and 67% to spend less on non-essential items. As a consequence, there has never been a more pressing time for banks and fintech platforms to support their customers to better manage and save money. Squeeze has quickly established an impressive track record in the US since its nationwide launch in 2021 helping the average customer save $786 per year on car insurance and $400 per year on home insurance, with the business realising >300% year on year revenue growth. The business’s success is founded on a dual approach. It functions as an impartial consumer advocate, delivering better pricing options whilst its autonomous technology removes friction and reduces consumer effort to take action. Elias Janetis, Founder and CEO of Squeeze, said “I am excited that our expert team and unique technology can help UK consumers to make more informed decisions and to save money on their home finances. Our combined technologies will allow banks to embed essential money saving actions and help all customers, not just the financially savvy, bring about a new era of price comparison to the UK market.” Tyler Randolph Boyd, Chief Strategy Officer and Lead of the newly combined group, noted “By combining the consumer facing expertise of Squeeze with the market leading B2B services of Youtility, we will offer a one-of-a-kind embedded experience both for businesses and their consumers.” Youtility co-founders Will Kostoris and Charlie Quigley, said “We are excited to bring together the Squeeze and Youtility technologies and accelerate the businesses development by harnessing Squeeze’s expertise from the US market. We are thrilled to join forces with such a strong team and to align our collective missions to help people save money on their largest payments year after year.” About Squeeze Squeeze is a leading price comparison service that empowers consumers to make informed decisions about their financial services. With a proven track record in the USA, Squeeze offers a unique approach, ensuring consumers receive optimal deals while minimising the effort involved in the process. The recent acquisition of Youtility further enhances Squeeze’s ability to revolutionise the UK price comparison market, providing consumers with greater control and financial certainty. About Youtility Youtility, now powered by Squeeze, is a cutting-edge technology platform revolutionising the comparison, renewal and switching markets. By leveraging advanced technology and data analytics, Youtility streamlines the consumer experience, connecting suppliers and customers from within banking and fintech platforms.

Comparison Market Frequently Asked Questions (FAQ)

  • When was Comparison Market founded?

    Comparison Market was founded in 2000.

  • Where is Comparison Market's headquarters?

    Comparison Market's headquarters is located at 29000 Aurora Road, Solon.

  • What is Comparison Market's latest funding round?

    Comparison Market's latest funding round is Unattributed VC - II.

  • How much did Comparison Market raise?

    Comparison Market raised a total of $26M.

  • Who are the investors of Comparison Market?

    Investors of Comparison Market include StarVest Partners and Berkeley Capital Management.

  • Who are Comparison Market's competitors?

    Competitors of Comparison Market include Insurify and 4 more.


Compare Comparison Market to Competitors

Caribou Logo

Caribou operates as a technology company enabling users to shop and compare insurance quotes from trusted carriers. It partners with lenders, such as credit unions and community banks, to bring customers cheap rates and monthly payments helping them in their auto refinances. It was formerly known as MotoRefi. The company was founded in 2016 and is based in Washington, DC.

The Zebra Logo
The Zebra

The Zebra provides an online insurance comparison platform. It product provides real-time rates, and educational resources to inform consumers at the same time helping them find the coverage, service level, and pricing to suit their needs.its product simultaneously helps the insurance companies connect with their consumers too. The company was founded in 2012 and is based in Austin, Texas.


Jerry is a mobile application for car services. It offers car maintenance and insurance solutions. It provides a cloud-based comparison shopping platform for choosing the desired car services. It was founded in 2017 and is based in Palo Alto, California.


Branch provides an insurance platform. It delivers auto insurance, renters insurance, umbrella insurance, home insurance, insurance, bundled insurance, and more. The company was founded in 2017 and is based in Columbus, Ohio.


SAGE is a technology company that operates in the financial services industry. The company provides integrated financial applications that focus on wealth management and fund management. These applications streamline business operations, improve productivity, and optimize resources. They also offer digitally-enhanced client relationship solutions that improve front office productivity and enable businesses to provide more value-added services to their clients. It is based in Switzerland.


Trellis provides food system intelligence, using AI to optimize the way millions of acres of land are transformed into consumable food.


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