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Founded Year

1998

Stage

Acquired | Acquired

Total Raised

$50M

Valuation

$0000 

About Commission Junction

Commission Junction is a Internet/Internet Software & Services company based in Santa Barbara, California. Commission Junction's investors include Hikari, QuestMark Partners, Tailwind Capital Partners, Idealab and Thomas Weisel Partners LLC.

Headquarters Location

530 East Montecito Street

Santa Barbara, California, 93103,

United States

800-761-1072

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Expert Collections containing Commission Junction

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Commission Junction is included in 3 Expert Collections, including Ad Tech.

A

Ad Tech

3,757 items

Companies offering tech-enabled marketing and advertising services.

C

Conference Exhibitors

5,302 items

T

Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Latest Commission Junction News

tvScientific Launches Cost-Per-Outcome CTV Ad Buying Through Partners

Aug 17, 2023

Pasadena, California, UNITED STATES PASADENA, Calif., Aug. 17, 2023 (GLOBE NEWSWIRE) -- tvScientific , the performance advertising platform for connected TV (CTV), announced today that brands and advertisers can now purchase CTV ad campaigns on a Cost-Per-Outcome (CPO) basis through leading partners Awin/Shareasale, Commission Junction, Impact, Partnerize, Partnerstack and Rakuten. With CPO buying through tvScientific’s partners, advertisers are able to align their actual ad spend to marketing goals and only pay for outcomes that align with their desired results. By buying CPO, advertisers can move beyond simple reach & frequency or MMM models and for the first time ever buy media based on real outcomes and sales lift. Unlike CPA buying, CPO is a broader metric that measures the cost of achieving a specific outcome in a campaign. The outcome can be any predefined result that the advertiser is aiming for, and it may include multiple actions or conversions. The new capability solidifies tvScientific as the leading global technology company for driving measurable ROI through CTV campaigns. Notable brands currently transacting on a CPO basis include Experian, Moneygram, Crocs, Groupon, Fender and Saatchi Art. “With CPO buying, we’re giving advertisers a way to manage their campaigns according to outcomes - this has always been the holy grail in TV, but has been almost impossible to execute historically,” said Jason Fairchild, CEO of tvScientific. “This new capability connects the dots between TV ads viewed and business outcomes on a 1:1 deterministic basis, allowing performance brands and agencies to evolve their media planning and buying to include TV - the most impactful medium in the world.” Much of the $72 billion TV advertising market will likely flow through programmatic technology in the coming years. Additionally, as technologies emerge to enable the buying and measurement of TV advertising in a manner similar to search and social media, the nearly $200 billion spent on performance advertising in the US is expected to shift toward CTV. The launch comes as a result of continued company momentum that has included new partnerships with MMPs AppsFlyer, Adjust, Kochava and Singular; expanded leadership with Matthew Koontz as Head of Product and Michael Bilow as Head of Data Science; and a partnership with MetricWorks, the leading provider of media mix modeling-based incrementality measurement. “The industry is at an inflection point, and tvScientific is poised to revolutionize advertisers’ understanding of the value of their TV spend,” Fairchild said. “We are very pleased with our growing roster of customers, partners and technical capabilities, and look forward to showing more brands across industries what’s possible with CTV.” About tvScientific tvScientific is the most sophisticated performance advertising platform built for connected TV, making TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom-built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. Today, the company continues to make strategic alignments with key players — the most recent being NBCUniversal — to advance CTV performance advertising forward. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Media Contact:

Commission Junction Frequently Asked Questions (FAQ)

  • When was Commission Junction founded?

    Commission Junction was founded in 1998.

  • Where is Commission Junction's headquarters?

    Commission Junction's headquarters is located at 530 East Montecito Street, Santa Barbara.

  • What is Commission Junction's latest funding round?

    Commission Junction's latest funding round is Acquired.

  • How much did Commission Junction raise?

    Commission Junction raised a total of $50M.

  • Who are the investors of Commission Junction?

    Investors of Commission Junction include Conversant, Thomas Weisel Partners, Idealab, QuestMark Partners, Tailwind Capital and 3 more.

  • Who are Commission Junction's competitors?

    Competitors of Commission Junction include Health Biome and 2 more.

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