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About Codecademy

Codecademy, operated by Ryzac, offers a site that teaches users how to program in various languages using what the company believes is an intuitive user interface that allows users to immediately begin understanding programming syntax as soon as they come to the site.On December 22nd, 2021, Codecademy was acquired by Skillsoft at a valuation of $525M.

Codecademy Headquarter Location

49 W. 27th Street 4th Floor

New York, New York, 10001,

United States

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CB Insights Intelligence Analysts have mentioned Codecademy in 4 CB Insights research briefs, most recently on Jan 3, 2022.

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Tech stocks are down and layoffs are here: A bubble-bursting survival guide

May 10, 2022

PROTOCOL SOURCE CODE Want your finger on the pulse of everything that's happening in tech? Sign up to get Protocol's daily newsletter. Email Address Source Code Thank you for signing up. Please check your inbox to verify your email. Email me an authentication link A login link has been emailed to you - please check your inbox. Hirsh Chitkara ( @HirshChitkara ) is a reporter at Protocol focused on the intersection of politics, technology and society. Before joining Protocol, he helped write a daily newsletter at Insider that covered all things Big Tech. He's based in New York and can be reached at and Sarah Roach is a news writer at Protocol (@sarahroach_) and contributes to Source Code. She is a recent graduate of George Washington University, where she studied journalism and mass communication and criminal justice. She previously worked for two years as editor in chief of her school's independent newspaper, The GW Hatchet. The commissioner, who often finds herself at odds with her own agency under Gary Gensler, wants the SEC to break its “unhealthy dynamic” with the crypto industry. "My main criticism of the approach this agency has taken is that it is leading with enforcement. It's failing to sit down with people and provide them a productive path to compliance." Photo: SEC Benjamin Pimentel ( @benpimentel ) covers crypto and fintech from San Francisco. He has reported on many of the biggest tech stories over the past 20 years for the San Francisco Chronicle, Dow Jones MarketWatch and Business Insider, from the dot-com crash, the rise of cloud computing, social networking and AI to the impact of the Great Recession and the COVID crisis on Silicon Valley and beyond. He can be reached at or via Google Voice at (925) 307-9342. May 9, 2022 SEC Commissioner Hester Peirce is celebrated in memes as “Crypto Mom.” She’s considered crypto’s staunchest ally on a regulatory body that’s become the industry’s nemesis. It’s an off-target moniker and a flawed portrait, Peirce said. “It's kind of funny because I don't have children,” she told Protocol in a wide-ranging interview. She denies being an advocate for the crypto industry and thinks it’s a bad idea for people to think of the government “in parental terms.” But Peirce is sympathetic to the crypto industry’s key complaint about the SEC: that under Chair Gary Gensler the agency has failed to offer adequate guidance to the industry on the regulations that apply to cryptocurrencies and digital assets. “A lot of people say to me, ‘Just tell us what the rules are. We'll figure out a way to comply with them,’” she said. The SEC’s heavy emphasis on enforcement, she argues, is a mistake. When the agency announced last week that it would nearly double the size of its enforcement team , a plan that entails hiring more supervisors, investigative staff attorneys, trial counsels and fraud analysts, she asked in a tweet : “Why are we leading with enforcement in crypto?” Peirce elaborated on her criticisms of the SEC’s approach to crypto in her interview with Protocol. She shared what she thinks of Gensler’s leadership and why she believes there’s still an opportunity to “break this unhealthy dynamic” between the SEC and the crypto industry. This interview was edited for brevity and clarity. Why are you critical of the move to expand the SEC’s enforcement team? The number of lawyers you have looking at cyber issues and crypto issues in itself is not the issue. The issue is that we have a dearth of work being done at the agency on the regulatory framework for crypto assets. So why don't we think about spending more of our resources to try to work on a framework that makes sense and address some of the real questions that are out there? We can do work on the enforcement side. There's a lot of fraud to go after in this space. There's certainly a lot of cyber issues. My question is: Why not provide guidance on all of those subject matter areas? So it's that lack of balance. We sometimes tend to fall into the trap of thinking about ourselves as an enforcement agency. But we really are an agency that has a lot of tools to build a good framework within which our capital markets operate. One of those tools is enforcement. But it should never be the leading tool that we use unless you're dealing again with something like fraud. Educate me a little bit, commissioner. Chair Gensler does not have to consult with the commission or get a vote to implement something major. No, and that's a good question, because the way the SEC is set up, the five of us share the responsibility for voting on rules, for voting on enforcement actions. But the chairman is the operational head. The staff reports to him. He makes the budget decisions, so a lot of that is concentrated in the chair. When did you first hear about bitcoin and crypto and what was your reaction? I think it was when I was at George Mason [University]. Some of my colleagues were working on issues around bitcoin. And my reaction was: It's really interesting, this idea of a non-sovereign type of value that allows you to transfer value over the internet. That's a powerful concept. We've been able to transfer data over the internet and now we can transfer value. And, you know, money has always been what people think. They decide they're going to put value on it, right? And so here's this new idea. So I thought it was certainly an interesting development. How do you feel about being called “Crypto Mom?” Well, on the one hand, I think it's kind of funny because I don't have children. And so I always say, “Well, I always thought if I had children, I would never know what they would turn out to be like.” And so indeed, this is certainly the case. On the other hand, there are a couple reasons that I push back a little. One, I'm not an advocate for any industry. I think innovation is really important. And I think the regulatory relationship to innovation is very important. But I also think it's important for people not to think about the government in parental terms. Because when you do that, then you sort of think, “Oh, I can sit back and, you know, Mom and Dad are gonna take care of me and if something goes wrong, I'm gonna go live in their basement or they're going to bail me out.” This country is about taking responsibility for your actions, making decisions for your own life, but the government is there to help you in the sense that we at the SEC help you get the information you need to make decisions. We're out there if there's a fraud. We can go after the fraud. But responsibility still lies with you, the decision-maker. I think no matter what you're doing with your money as an individual, you need to be using your own brain, first and foremost. You need to be looking out for red flags. That’s a good segue to my next question. You said in a video that the role of regulators is “not to be sitting in every car and telling every driver what to do, when to do it and how to do it.” How does that apply to crypto? I think no matter what you're doing with your money as an individual, you need to be using your own brain, first and foremost. You need to be looking out for red flags. That's the same in crypto as anything else. We can play a role in saying, “There is stuff out there that sounds great. It's in the name of crypto. It sounds new and exciting and it's [potentially] fraud so you've got to be careful.” But we can also play a role in setting the rules for the road. I'm trying to think about how I translate this to the analogy of the car. If we see that there are people dropping nails in the road, so that people will get flat tires, we can go grab those people and pull them out of the road. And we can also set up rules by which people have to drive on the road. And that's what I think we failed to do. Now what we're doing is we're pulling people over and saying, “Well, you didn't follow the rules of the road.” And people are like, “What were the rules of the road? And are you, SEC, even the one who should be setting the rules of the road?” I think we're sort of getting ahead of ourselves there. Can you talk about your conversations with Chair Gensler about crypto after he took over? I can't talk specifically about that except to say that Chair Gensler and I do talk about crypto. He's someone who does know a lot about crypto. Even though I'm not happy about where we are, we still have the potential to do this the right way even though we've started out on the wrong foot. He understands a lot about this technology. I think we could do a good job and we just have to set about doing that. Because of his knowledge and his background, I'm still optimistic that we can get it right. When he was announced as the new SEC chair, the industry reacted positively because he had taught blockchain at MIT. Clearly, the industry’s general attitude has changed. He’s often criticized harshly on Twitter, including by many key leaders of the industry. How do you react to that? Look, ad hominem attacks are not a good way of doing policy or anything else, frankly. One of the reasons this country is so wonderful is it's built on ideas. It's not built on personalities or people. It doesn't matter that I'm sitting in this chair or someone else is sitting in this chair, we need to build principled approaches that will last over time. The goal is to work together. The commission is set up as a five-member body. Each member brings something unique and different to the job. Each one of my colleagues brings something unique and different that would be valuable in this conversation around crypto. I just want to have a conversation about crypto. I don't want to make this about personalities. Sometimes we talk about responsible innovation. I think we should talk about responsible regulation, too. What is your main criticism of Chair Gensler’s approach to crypto? My main criticism of the approach this agency has taken is that it is leading with enforcement. It's failing to sit down with people and provide them a productive path to compliance. It's failing to use the tools that Congress gave us to use for just this kind of situation. Of course, Congress didn't foresee crypto or any of the technological developments. But what they did foresee is that things would change and so they built this framework and they said, “All right, SEC, you have broad exemptive power. So when a rule or a principle needs to be adjusted to allow for this new thing to happen, you can make that adjustment and put appropriate conditions around it.” That’s a long way of saying my biggest complaint is that we have not used the non-enforcement authority we have to make a workable way for this industry to innovate in ways that appropriately balances our regulatory objectives with the need to move forward. Sometimes we talk about responsible innovation. I think we should talk about responsible regulation, too. It's not responsible to come in years after the fact and say, “You did something wrong,” when people were saying to us, “Could you please help us figure out how we can do this right?” This is how some crypto industry leaders I’ve talked to illustrate their dealings with the SEC. They’re asked to come in, then the door is closed and they’re told “You're doing this wrong. You have to stop and you have to pay the fine.” Do you think that's a fair characterization of the way the SEC is operating when it comes to crypto? I do. We say, “Come in and talk to us.” [Ideally] you come in the door, you talk to us and you walk out the door and you actually have a workflow plan to move forward. Sometimes we're going to have to say “no” or “absolutely no.” But we can also take advantage of those authorities that we have to say, “Well, okay, we understand what you're trying to achieve here. And this is what's really important to us. We need to make sure that people who are buying your product get good disclosure, so they know what they're buying. So let's work with you to figure out a way that they can get that disclosure.” But instead our response is often, “No, we don't like what you did.” I guess it's a lack of creativity and imagination on our part. And that has bred frustration in the industry. And then that in turn breeds [a feeling] in us [that], “Well, they don't want to come work with us.” So it's a very unhealthy dynamic that we've got spun up now. We have the potential to say, “You know what, we're going to break this unhealthy dynamic. We're going to have public conversations, not conversations in the back room in the context of an enforcement action. We're going to have public conversations that involve not just one big player, but a broad range of people from the industry, small to big, people who use the products and services and other interested parties.” You can bring in investor advocates, whatever other group you want to bring in, bring in the CFTC, too, and [say], “Let's work this out in a public way, understanding that we all have objectives we're trying to meet, and we can do that together.” I'm still confident that we could if we just chose to break this unhealthy dynamic that's built up. One area the SEC has focused on is lending. Coinbase announced that it was shelving its lending product and recently BlockFi announced that it has to pay a $100 million fine for a lending product the SEC said is illegal. Can you talk about these developments? I think lending is a good example. Here's a product that retail people were using and were liking and we looked at it and we said, “Okay, looks like there's some securities laws implications here.” Well, we should have gotten in early to say that and then we should have said, “Okay, what are we trying to achieve here? We're trying to make sure that the companies that are doing this are being forthright with their customers, that they're telling them what the risks are around what they're doing and that there's real clarity there.” Maybe we decide the securities law framework is the right way to go. Let's figure out a way that they can make the disclosures they need to make, that the product can move forward. Let's focus on getting good disclosure, because that's what we want. Doing it through the context of an enforcement action is just not my preferred way of doing things. BlockFi is a big player in this space. There are a lot of other players in this space. There are a lot of people who use the lending products, retail folks who also wanted to have a voice in how this all worked out. And so let's bring them all together. Let's have the conversation. I think that is a good example because I think we didn't go about it in the best way. There’s also the view of some in the crypto industry that it’s better to just follow the rules to the best of your ability in doing whatever you want to do, instead of going to the SEC and saying this is what we want to do, and waiting for the permission to proceed. People can come up with their own strategies to deal with the haziness. Here's the problem with the approach we've taken. We do put people in a very bad position because one, they spend way more time thinking about regulation [than] is productive. A lot of people say to me, “Just tell us what the rules are. We'll figure out a way to comply with them.” And two, it puts people in the position of taking legal risks. There's no benefit to anyone from that. Three, it makes it easier for the people who don't care about the law — who are lawless in a negative sense of trying to hurt other people — much easier to do their bad stuff. Because there's no way to distinguish the good actors from the bad actors. And then fourth, it's really hard for a lawyer to give good advice to a client if the only guideposts she has are a few random enforcement actions. I just think we've created a very inefficient environment and that means that either people decide, “You know what, I'm just going to not involve U.S. people at all so that I don't have to deal with that.” And that is happening a lot. They also complain about the cost. It is expensive. It’s very expensive. The financial world is heavily regulated. So it's going to be expensive. But it's nice if you're going to spend a lot of money on lawyers to know that the advice you get is going to be solidly rooted in something the SEC has said, instead of this game of trying to connect the dots based on random enforcement actions that come out several years later. There is the view that some in the industry want to sideline the SEC given the perception of a strained relationship, that they want the CFTC to take the lead or some other agency. Do you see that, too? What is your reaction? Yeah, I've certainly seen some of that kind of feeling. And I understand it because, again, I've been critical also of how the SEC has handled it. I do think that if we're thinking about, for example, who might regulate crypto trading platforms, we do have some experience regulating retail-oriented trading platforms that would be valuable here. I also think that the CFTC might have an interest too. But we could work together with them. In fact, Chair Gensler has suggested something similar recently. In any event, during this exploratory period where we're really trying to figure out where the rules should be, it seems to make a lot of sense to sit down together. Are you optimistic that that could be done in this situation? Absolutely it could be done. You've got a chairman at the CFTC who is certainly interested in crypto and you've gotten now a number of new CFTC commissioners who are also very interested in crypto. I'm interested. Chair Gensler is interested. Commissioner [Caroline] Crenshaw here is interested in crypto issues. So we've got the support. We just have to move forward with it. A big worry is that crypto is growing so fast that it could lead to financial instability that led to something like the crisis we saw about a decade ago. I think it makes sense for people to be paying attention to crypto because there are a lot of aspects that are growing very quickly, whether it's stablecoins, NFTs, DeFi. There's a lot happening in the space and I think it certainly makes a lot of sense for regulators to pay attention to it. But we should be doing that in a clear-eyed way. We shouldn't look at it just from a risk perspective. Decentralized finance can actually spread out risk across more people, which tends to be good for resilience. The fact that the code is open source means that there's a lot more transparency into some of this stuff then there was into balance sheets in 2008. There are different challenges with this technology. There are different opportunities with it, and I think we should be paying attention to all of it. The fact that the president puts out an executive order and says, “Hey, this is something we're going to look at,” the fact that the president's working group says, “We're gonna look at stablecoins,” the fact that we're talking with our international colleagues and regulatory colleagues about these developments, all of that makes a lot of sense. You have to try to stay ahead of things. The fact that there are warnings going out from regulators to people, “Pay attention to what you're doing and understand that there are risks here,” those are all good things. It's understandable and expected that government will be paying attention. Can you comment on what's been perceived as a holdup on the approval of Bitcoin or crypto ETFs? There certainly is a holdup. I would agree that we haven't moved forward. It doesn't make sense to me. I don't think we've been applying the standards the same way we apply them to non-crypto products. Coinbase has said there should be a special regulator, either one within an existing agency or a separate body itself. What do you think of that proposal? I understand the desire to have a regulator that has specialized knowledge, because the technology changes fast. There are a lot of different facets of it. I can speak personally [that] it’s very difficult to try to stay on top of everything that's happening and to understand the technology. We've seen that it's hard for traditional financial regulators to be flexible and adjust quickly. It's generally hard and so I can see why people say, “Yeah, let's just create this separate regulatory entity.” But the problem is that if crypto really matures into what a lot of people think it will, it will be infused in traditional finance, which means that if you pull it out and regulate it separately, it's just not going to make sense because it's going to be integrated into traditional finance. But again, people are getting frustrated. They're looking at the SEC, and they're saying, “Well, the SEC can’t handle it. So let's pull it out and give it to a wholly new regulatory entity or give it to the CFTC.” So I can understand the frustration, but I think we have to think about the best way to do this. And ultimately, it's not my call. It's ultimately Congress' call. So I will defer to whatever they decide is the right approach. I think people are very capable of making their own decisions about how to spend the money that they work very hard to earn. And so I don't need to stand in the way of them doing that. Is there a way that the industry or crypto is evolving that worries you? I, like everyone else, worry a lot when there's a lot of money flowing into something. I want people to be careful. So I worry that people get drawn in just by the desire to see numbers go up without anything else. But again, I think people are very capable of making their own decisions about how to spend the money that they work very hard to earn. And so I don't need to stand in the way of them doing that. But I can serve a role in saying, “Okay, let's figure out ways to make sure that we can get them as much information as possible to make sure that they are aware of the risks they're taking.” If they want to use DeFi, for example, that's fine, but they need to know that when something goes wrong, they can't come to the SEC and get redress for that. As long as people are eyes wide open, that's fine. Sometimes there's going to be failure in crypto as there is in any other facet of human life. And that's fine too. Because often, out of failure comes the steps that you need to take to get to something successful. Someone learns a lesson from a failure and goes on to build something that addresses the thing that caused that failure. I think we're seeing that [in] a lot of the recent events in crypto where money has been taken from a protocol or stolen from a protocol. People then take a look at that and say, “Okay, what was the point of failure there?” So there's a lot of self-criticism in crypto that I think is very healthy. It can be really brutal the way different groups of people within crypto attack each other. But that's also healthy in bringing to fore the problems and exposing the problems and then figuring out ways to solve them. I want to touch on the Ripple lawsuit since you were there when that happened. I can’t talk about ongoing litigation. I get asked about it a lot. What’s your biggest worry with crypto? I worry about us not just sitting down and doing the hard work to create a framework that makes sense, that kind of framework [that] would be good for protection of investors and consumers. It would be good for financial stability. It would be good for market integrity. That's my biggest concern that we're missing an opportunity to do the right thing. Do you own crypto, commissioner? I do not. For the reasons that we talked about before, I don't feel comfortable owning it. I want to be able to work on these issues and I wouldn't feel comfortable working on it if I owned it myself. So Crypto Mom does not own crypto. No. But a lot of her kids do — the people in the crypto world. Keep ReadingShow less May 9, 2022 April 26, 2022 Imagine: You’re the leader of a real estate team at a restaurant brand looking to open a new location in Manhattan. You have two options you’re evaluating: one site in SoHo, and another site in the Flatiron neighborhood. Which do you choose? Companies that need to make these types of decisions leverage foot traffic patterns coupled with additional data sources to build a sound approach to real estate and investment decisions. Below, we take a closer look at points of interest and foot traffic patterns to demonstrate how location data can be leveraged to inform better site selecti­on strategies. Analyze: Make sense of where people are moving to inform better business decisions. Model & Forecast: Identify and predict trends based on foot traffic in different regions, cities and neighborhoods. Select sites: Determine where to place new locations or develop properties based on foot traffic (or lack thereof) in commercial districts. Derive insights: Deeply understand points of interest and behavioral patterns, and how they're changing over time. Here’s how foot traffic data can impact site selection or real-estate decisions. Look at your competitive set: Identify current venues in a neighborhood or area to determine where there might be white space and to quantify the competitive landscape. Analyze your overall competitive set (e.g., in this report we looked at all restaurants) as well as more specific, relevant categories of venues (e.g., in this report we looked at cafes). Know which places your prospective customers go now, and where you might have an opportunity to take market share or position yourself alongside businesses that provide synergies. Know whether your consumer traffic would come from tourists, or locals: Classify tourists versus locals by looking at individuals with home ZIP codes more than 120 miles away in your analysis to better understand the catchment area (i.e., where consumers are coming from). Know more about consumers in your neighborhood: Analyze the demographics of consumers in a particular neighborhood to understand the types of people a prospective site might draw so that you can select the optimal location based on your target audience. Uncover changes in visit patterns over time, and within a typical week: Look at a particular neighborhood over time in order to capitalize on trends, selecting a site where traffic may be on the rise. Compare visitation patterns by neighborhood to understand the traffic you might expect to see throughout the week at a given site, informing and validating (or invalidating) your projections. Know what day of week experiences the most natural footfall traffic. Understand the trends and what your consumers like: It’s critical to know what consumers are looking for, how they spend their time and what they like now and into the future. Use data-visualization platforms and tools to make insights easy: Data-visualization platforms make complex information and insights easier to understand and ultimately react to. You’ll see companies that adopt data visualization are empowered and can spot emerging trends and speed reaction time. We’ve demonstrated the benefits of using foot traffic data to in a use case that evaluates data to determine whether to build a restaurant in SoHo or the Flatiron neighborhood. For this analysis, we aggregated Census Block Groups into Census Tracts to define and analyze Manhattan’s SoHo and Flatiron neighborhoods. By leveraging the new home and work CBG attributes, we were able to provide a more granular understanding of where consumers live and work to inform business analysis and decisions. This new level of detail allows you to layer census data such as demographics onto your analysis in order to learn more about visitors to categories, chains and venues of interest. Foursquare analyzes consumer behavior based on foot traffic data from millions of Americans that make up our always-on panel. For the purpose of this report, all data is anonymized, aggregated and normalized against U.S. census data to remove any age, gender and geographical bias. Key learnings: Different target audiences with different needs SoHo: Consumers visiting restaurants in SoHo are primarily locals (83%) ages 25-34 (44%). Restaurants in this area attract super shoppers, affluent socialites, health-conscious consumers and a cultured and artsy crowd. Flatiron: People visiting restaurants in Flatiron are primarily locals (86%) ages 25-34 (46%). Restaurants in this area attract health-conscious consumers, corporate professionals, college students and people who crave unique experiences. Visitation patterns and staffing/hours of operation vary Soho: A restaurant in SoHo may struggle to draw consistent foot traffic throughout the earlier part of the day and week: Restaurants in SoHo rely heavily on weekend visits (38% of total weekly visits) in the late afternoons (60% of total daily visits occur after 3 p.m.). Flatiron: A restaurant in Flatiron may struggle to draw consistent foot traffic throughout later day-parts and weekends: Restaurants in Flatiron rely heavily on weekday visits (70% of total weekly visits) in the earlier part of the day (45% of total daily visits occur before 3 p.m.). Competitive differences SoHo: A new restaurant in NYC's SoHo neighborhood will face tough competition with more than 435 restaurants in the area, including over 48 cafes. Top-visited restaurants in this area include Gitano, Prince Street Pizza and Thai Diner. Flatiron: A new restaurant might face less competition in Manhattan's Flatiron neighborhood, with roughly 267 restaurants in the area, including only 25 cafes. Top-visited restaurants in this area include Eataly, Shake Shack and The Smith. While a new restaurant in NYC's Flatiron neighborhood may face less competition compared to a new restaurant in SoHo, location data verifies what it takes to be successful in both neighborhoods. Outcomes and next steps In order to be successful in Flatiron, a restaurant will need to draw a weekday lunch crowd with healthy offerings and a work-friendly setting for professionals; to stand out among nearly double the restaurants in SoHo, a new restaurant should lean into arts and culture with a design-forward setting, and focus on evening and weekend offerings. Read the full report to better understand the role of location data in uncovering trends in consumer behavior, assessing the competitive landscape and unlocking unique opportunities for venue expansion. Keep ReadingShow less Amber Burton (@ amberbburton ) is a reporter at Protocol. Previously, she covered personal finance and diversity in business at The Wall Street Journal. She earned an M.S. in Strategic Communications from Columbia University and B.A. in English and Journalism from Wake Forest University. She lives in North Carolina. May 9, 2022 For those keeping score, yet another ed tech company in the corporate learning space has consolidated. Early last month, Codecademy, the learning platform known for teaching millions how to code online, finalized its agreement to be acquired by Skillsoft. Consolidation has become commonplace in the sector. This is the third ed tech acquisition since June 2021, when Skillsoft went public. The company is known in the industry as one of the earliest purveyors in the corporate education game. This most recent acquisition represents efforts by some of the oldest and most established learning and development platforms to stay nimble and relevant in a time when attention is scarce and training material goes quickly out of date. And while some may be concerned that this foreshadows a future in which the space is controlled by a few mighty corporate learning providers, experts say the opposite is true. For Skillsoft, the move to acquire Codecademy made sense. The company has been rapidly building out a full suite of new learning options for its corporate partners to hit employees at every level. Skillsoft acquired both Global Knowledge, a technical training platform, and Pluma, a leadership coaching platform, in 2021. Skillsoft CEO Jeff Tarr said the company is also optimizing content for mobile to catch people wherever they are online. “We've created what we refer to as the new Skillsoft,” said Tarr, who officially assumed the role last year. He described the company's variety of ed tech offerings for learning leaders, including those from Skillsoft, Global Knowledge, Pluma and now Codecademy. “Each bring something different and special to the table,” Tarr told Protocol. While Skillsoft has long been known as a major player in online learning aimed at enterprise companies and their employees, Global Knowledge is more of a leader in instructor-led, synchronous learning. Its trainings focus primarily on the technical skills needed to support some of the largest hardware and software vendors in the world, he said. Pluma, on the other hand, delivers executive, leadership and management coaching to corporate employees. “We've put all of these together with the objective of creating a new and more absorbing and engaging way to learn online,” said Tarr. He’s thinking about how to capture audiences with content that appeals to a wide variety of interests while also justifying the cost. “When it comes to everything we do, we believe we don't just compete with other learning options: We're competing for learners' time with other options in general. So we have to compete with the most compelling entertainment options that people have, because when you're going to be on a mobile device and you have a choice of how you're going to use your time, we want people to learn,” he said. “And so that means consumerizing the experience … And it means making what we do incredibly engaging.” Josh Bersin, industry analyst and CEO of The Josh Bersin Company, likens what’s been happening in the enterprise ed tech industry over the past several years to what we are now seeing at Netflix: dips in subscribers and a fight for consumers’ attention. “It's very similar to the problem at Netflix: You get really big and you have all these customers, and all of a sudden, you don't have the best content anymore, and a bunch of people leave,” said Bersin. That’s why so many enterprise ed tech companies have taken to buying up smaller brands with more innovative content and established customer bases. Zach Sims, co-founder and CEO of Codecademy, said the company will continue to hold on to its distinct value proposition: offering highly interactive technical training for anyone to learn, even as it moves under the historically corporate umbrella of Skillsoft. He touts its “learning by doing” model and the quality of content as what make Codecademy so unique. “There are bootcamp programs, there are more intensive programs that are created in partnership with universities or someone else, but we stand behind our content because we create almost all of it in-house,” Sims told Protocol. Because of their size, companies like Codecademy are often considered to be the most innovative and nimble in the space. “The dynamics are: When you're small and creative, you come up with really good content, and really creative new ways of expressing it. The bigger you get, the more your company becomes a sales and marketing company,” said Bersin. But this does not mean the industry is doomed to consolidate into several big enterprise ed tech companies in the future. “What actually happens is the opposite. A lot of the really big ones go out of business … because their content was old,” he said. Bersin believes there will always be a bevy of smaller mom-and-pop ed tech shops in the corporate learning landscape. Keep ReadingShow less Lizzy Lawrence ( @LizzyLaw_ ) is a reporter at Protocol, covering tools and productivity in the workplace. She's a recent graduate of the University of Michigan, where she studied sociology and international studies. She served as editor in chief of The Michigan Daily, her school's independent newspaper. She's based in D.C., and can be reached at May 9, 2022 Aye Moah has always been a bit overzealous when it comes to productivity. “When I started working in software companies, I was always the little productivity geek,” Moah said. “I was optimizing for productivity, trying to push productivity tools on my co-workers.” While working as a UX designer at Webex, it occurred to her that productivity was more than a hobby. She had ideas to contribute. For one, organizing her email inbox was basically becoming a second job. It was the late 2000s, and email had been around 40 years old at that point, but Moah felt that it hadn’t really evolved. She started working on solutions with her boyfriend, and eventually they landed on Boomerang: an email organization app. Twelve years later, Moah is still with Boomerang (formerly Baydin) as its CEO. She’s just as enthusiastic about productivity and email organization as ever. Moah sat down with Protocol to share tips on how to master emails and scheduling. Don’t get sucked in by Inbox Zero Boomerang may be an email tool, but Moah doesn’t want to spend all of her time in her inbox. Inbox Zero is a key selling point of another email client, Superhuman , as well as a popular tech concept in general. Moah says she understands the appeal, but she worries that focusing on it drains valuable mental energy that can be devoted to other work. People who keep their inbox open all day might easily get distracted. “Having Inbox Zero itself is not a very sustainable goal; you’re just continuously putting energy into processing junk, and that takes so much of your mental energy throughout the day,” Moah said. You might be tempted to start your day with a routine inbox check. Moah is not a fan. She considers herself at the peak of her mental clarity and energy in the morning: “I don’t want to use it up making decisions on email,” she said. Moah tries to set herself up for success by taking time at the end of the day to write down her to-dos for the next day. That way, she knows exactly what to do when she starts work in the morning. The very first thing she does is absorb that list and figure out when she’ll work on each task. Only then will she take a stab at her inbox. She religiously uses Gmail’s auto-advance feature , which automatically opens the next email after you delete, archive or mute an email. The feature is turned off by default, so it’s often underused. Outlook has a similar auto-advance option as well. After this initial scan, Moah won’t return to her inbox until after lunch. “That usually gets me responsive enough that I’m not blocking anybody, but also not sucking me into email the entire day,” Moah said. Standardize meetings and automate reminders To ensure everyone’s prepared for meetings, Boomerang employees use recurring reminder emails that go out the afternoon before. The reminder will prompt people to send necessary material and give an overview of what the meeting is about. “Those are all automated so that when we show up for the meeting, we're not spending time on, ‘Ph, where’s this document?’” Moah said. “We’re all prepped and ready.” If your company lives in email (though most in the tech space have found communication hubs like Slack more preferable ), recurring reminders are also helpful for standard administrative tasks. Boomerang’s general manager Mai-Chi Vu uses them to remind team members to file expense reports, log vacations and enroll in insurance (you can also set up these reminders in Slack). Moah, like other productivity experts Protocol has spoken to, recommends limiting weekly meetings to one day of the week. Boomerang’s weekly meetings are always stacked on Thursdays, and the rest of the week is as meeting-free as possible. Meetings are not allowed at all on Wednesdays. Moah will schedule external meetings on Mondays and Tuesdays, and pay-it-forward meetings on Fridays to chat with newer entrepreneurs. Boomerang’s Bookable Schedules feature , which adds a live calendar within the body of an email, is a go-to for Moah. The etiquette of scheduling apps can really rile up some people in the tech world, most notably when it comes to the power dynamics of sending Calendly links . Moah thinks the pushback comes from people having to leave their email inbox to find available meeting times, or “cookies.” “For the recipient, you don’t have to walk down the street to find if there’s any cookie,” Moah said. “The cookie’s on a plate in your inbox, and you just pick what cookie you want.” Keep ReadingShow less Apple has yet to add WebXR support to Safari on iOS. Photo illustration: Robson Hatsukami Morgan/Unsplash; Protocol May 9, 2022 Janko Roettgers ( @jank0 ) is a senior reporter at Protocol, reporting on the shifting power dynamics between tech, media, and entertainment, including the impact of new technologies. Previously, Janko was Variety's first-ever technology writer in San Francisco, where he covered big tech and emerging technologies. He has reported for Gigaom, Frankfurter Rundschau, Berliner Zeitung, and ORF, among others. He has written three books on consumer cord-cutting and online music and co-edited an anthology on internet subcultures. He lives with his family in Oakland. May 9, 2022 “AR is going to change the way we use technology forever.” For the past five years , Tim Cook has used every possible opportunity to tell the world how incredibly excited he is about AR, and how AR glasses could be the next iPhone. “I’m AR fan, No. 1,” Cook recently told an interviewer. “I think it’s that big.” By all accounts, Cook has put his money where his mouth is. The company reportedly has a team of 1,000 engineers working on AR glasses, with plans to release a still-unannounced mixed-reality device as early as this year . Apple was also first to introduce a dedicated AR developer framework for mobile apps in 2017, leading Cook to proclaim that “AR is going to change everything.” Cook’s enthusiasm, and the company’s massive investments into its own AR hardware, stand in stark contrast to a notable lack of commitment on another front: web-based AR. While ostensibly part of an industrywide effort to standardize AR for modern browsers, Apple has yet to add support for web-based AR to the iPhone’s Safari browser — an omission that has severely hampered adoption of augmented reality, according to industry insiders. “Apple has been a drag on innovation in WebAR,” said immersive computing specialist Christopher Lepkowski. An Apple spokesperson declined to comment when contacted for this story. The promise and perils of mobile AR Lepkowski is a technical director and partner at Pretty Big Monster, a Los Angeles-based marketing agency that has produced AR experiences for brands like Netflix, Warner Bros. Discovery and American Airlines. With consumer AR glasses still years away, those types of AR marketing campaigns nowadays all focus on phones. “There is no more ubiquitous device in the world to reach consumers than the mobile phone,” Lepkowski said. In the early days of phone-based AR, some brands experimented with dedicated apps to distribute their experiences. However, few if any consumers were willing to download yet another app just to be able to to see a movie character come alive in their living room. “Every time you make someone click, you potentially lose 50% of your audience,” said Pretty Big Monster managing partner Jason Steinberg. The drop-off is exponentially higher when you force your audience to download and install an app. “For 95% of our clients, that's a nonstarter,” Steinberg said. The good news is that AR can work outside of native apps, thanks to the WebXR standard developed by a broad coalition of browser- and device-makers including Google, Meta, Samsung, Mozilla and Magic Leap. WebXR makes it possible to run AR experiences in a browser, allowing people to launch immersive experiences directly from a website. Apple has been a drag on innovation in WebAR. Google’s Chrome browser for Android began supporting WebXR in beta in 2018; Samsung and Opera added support to their respective mobile browsers in 2020. Apple, on the other hand, has yet to add WebXR support to Safari on iOS. At the same time, there is no avenue for other browser-makers to bring WebXR to the iPhone, as Apple forces them to use Safari’s WebKit rendering engine to build iOS versions of their browsers. Under the hood, the iOS version of Chrome is using Safari code — which means that Chrome on iOS isn’t able to support WebXR. This arrangement means WebXR is effectively out of reach on the iPhone. Consequently, that means that in the U.S., it’s not an option for the majority of smartphone users. “They have blocked off a huge portion of our consumers from the most successful way to view AR experiences,” Steinberg said. “It's a shame that all these great experiences could be two clicks away.” As a result of Apple’s lack of commitment, the web is playing a relatively minor role in AR these days. In a recent survey , only 15% of respondents said they had used a web-based AR experience, while more than 50% had used AR in an app like Snapchat or Instagram. “We would have seen a lot more everyday usage of AR on the web [if it wasn’t] for this reluctance of theirs to step in, to support at all,” Lepkowski said. Workarounds can be costly and inadequate Without official support from Apple, a few companies have been filling the void with workarounds to run AR on the iPhone’s Safari browser. The most popular solution comes from 8th Wall, an AR startup that was recently acquired by Niantic. 8th Wall’s solution is essentially a full-blown AR engine that enables key features like SLAM, a technique for understanding and tracking 3D real-world environments, without making use of Apple’s ARKit. “They do a great job,” acknowledges Lepkowski. “It's a great product.” However, by effectively piggybacking on other browser APIs, 8th Wall’s technology isn’t able to take advantage of the deep hardware integration that Apple is making available to apps via ARKit. “8th Wall is amazing for what it does,” said Georgia Tech professor and WebXR pioneer Blair MacIntyre. But without access to the sensor data that ARKit can tap into, a browser-based workaround can never work as well as app-based AR, he cautioned. “And it's incredibly taxing on the battery and power,” MacIntyre said. Using 8th Wall’s browser-based AR engine also comes with recurring monthly licensing costs. That may not be a huge deal for brands looking to launch massive marketing campaigns, but it’s enough to give some companies a pause, said Steinberg. “That is very problematic for many of our clients,” he said. “They're just not prepared to pay an ongoing fee.” And while big companies may be able to justify paying a fee to run their AR experience on iPhones, that’s simply not an option for many educators, artists and other independent developers looking to experiment with mobile AR. Why did we build this entire open web if we weren't going to use it? For many of the same developers, building full-fledged AR apps for the iPhone is equally not an option. During a recent school year, one of MacIntyre’s students at Georgia Tech was looking to address the growing issue of sexually transmitted diseases among middle schoolers in a way that the generation understands best: with an AR game designed to teach them about safe sex. “It was a cute, little fun game,” said MacIntyre. Distributing it, however, was challenging. “There's zero chance that [a game like this] could ever make it into any app store,” MacIntyre said. Even for less-controversial AR content that wouldn’t get flagged by moderators, building native apps is often too high of a barrier. “In order to ship something in an app store, it has to be polished and substantial,” MacIntyre said. “Doing that is time-consuming, [and requires] lots of money.” The web, on the other hand, has a long history of experimentation, of people trying out ideas in public. Everyone’s favorite brain-teaser Wordle, for instance, started as a personal pet project accessed best by clicking a link through a search engine. Many believe the same could be true for web-based AR, if only Apple were to support it on iPhones. Or as Lepkowski put it: “Why did we build this entire open web if we weren't going to use it?” A seat at the table, but no word on its plans Why Apple hasn’t implemented WebXR is a mystery to many industry insiders. The company has for years been part of the World Wide Web Consortium’s Immersive Web Group, which has been hashing out the WebXR standard, and Apple’s head of WebKit Engineering Maciej Stachowiak has gone on the record saying the company is “enthusiastic about WebXR.” In September 2020, an Apple employee who has been taking part in the Immersive Web Group even revealed that WebXR code had found its way into WebKit. Those statements were celebrated by developers, and the following silence on the subject has led to increasingly desperate pleas on Apple’s forums. “Everyone and their mother is waiting eagerly for this,” wrote one developer last year. “Very interested in the progress of this issue as clients ‘can't believe’ that WebXR is not yet supported on iOS,” added another. “Please try to complete this … before 2050,” wrote one commenter, while another on a different thread concluded : “Safari is the new Internet Explorer.” MacIntyre is among those who didn’t think it would take Apple this long. In 2017, he was working as a principal research scientist of Mozilla’s Mixed Reality team, looking for ways to experiment with web-based AR on the iPhone. Absent official support from Apple, his group ended up building a WebXR Viewer iOS app capable of rendering web-based AR experiences. The idea at the time was to sunset the project as soon as Apple added WebXR support to iOS. Five years later, the WebXR Viewer app remains available for download on the App Store. Some have speculated that Apple has a general animosity to the open web, and that manifests in its unwillingness to support anything that could help consumers bypass the company’s lucrative App Store. MacIntyre doesn’t buy into these theories. Instead, he pointed to other web standards, including WebGL and WebRTC. Apple was slow to adopt both, only to one day unceremoniously flip the switch. “It wouldn't surprise me if they have [WebXR] working [internally],” he mused. “But if they're working on a [headset] as everyone assumes they are, then they're probably waiting for that.” As Apple gets closer to releasing its own headset, there are signs it is also warming to WebXR. Recent beta versions of iOS have included code snippets hinting at WebXR support, and company representatives began more actively participating in the Immersive Web Group. However, with Apple’s roadmap closely guarded, many industry insiders are still unsure what Apple’s ultimate goals are. If they're working on a [headset] as everyone assumes they are, then they're probably waiting for that. Case in point: The company recently proposed a new HTML element to display 3D content in browsers. Apple representatives used a meeting of the W3C Immersive Web Group in San Francisco last month to push for this new element to become part of the WebXR spec, and publicly available meeting notes indicate the company regards it as a way to better display 3D objects embedded in 2D websites when viewed with AR glasses. At the meeting, representatives from other companies seemed to be at a loss about why Apple was focusing on this relatively narrow use case, as opposed to just implementing the entire WebXR spec. “People [are] frustrated by gaps of mobile AR today: Closing those is a priority,” said Microsoft HoloLens principal program manager Alex Turner, according to the meeting minutes. Still, Apple actively participating in these discussions is a change for the company. A W3C Immersive Web Group member, who spoke to Protocol on condition of anonymity, said the company had largely remained on the sidelines in the past, with representatives not participating in discussions or giving any indications for Apple’s plans to support WebXR. That person credited Apple’s culture of secrecy for this. "It's the way they do business," the source said. Apple’s support would make web-based AR real While AR insiders have been aware of the WebXR issue for some time, there are some signs Apple could face regulatory pressure over its restrictions on third-party developers. The company has only been able to effectively bar WebXR from the iPhone because of its tight control of the phone’s browser engine. That type of lockdown, a hallmark of Apple’s closed ecosystem, has come under increasing scrutiny from regulators both in the U.S. and overseas. In a recent draft of the Digital Markets Act , European regulators specifically called out restricting browser engine choices as anticompetitive. “When gatekeepers operate and impose browser engines, they are in a position to determine the functionality and standards that will apply not only to their own web browsers, but also to competing web browsers and, in turn, to web software applications,” the draft reads, according to The Register. Whether by choice or under pressure, if Apple does change its heart on supporting WebXR, industry insiders predict a massive shift for the entire industry, with a new wave of innovation even before consumer-grade AR glasses are market-ready. “It would be a new dawn for AR,” said Steinberg. “You'd see a lot of investment going into this area.” “It would be a big deal,” agreed MacIntyre. Web-based AR is simply not getting enough traction without support on iOS devices, he argued, which would make Apple stepping up to the table a game-changer. “It just makes it real,” MacIntyre said. Keep ReadingShow less

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Codecademy Rank

  • When was Codecademy founded?

    Codecademy was founded in 2011.

  • Where is Codecademy's headquarters?

    Codecademy's headquarters is located at 49 W. 27th Street, New York.

  • What is Codecademy's latest funding round?

    Codecademy's latest funding round is Acquired.

  • How much did Codecademy raise?

    Codecademy raised a total of $82.52M.

  • Who are Codecademy's competitors?

    Competitors of Codecademy include Coderhouse, Alura, Coursera, Udacity, Dev.F and 7 more.

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