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About Codec

Codec is a content intelligence platform that gives brands real-time insight into the who, what, where, and why of good content decisions. Leveraging data science and big social data, brands get the intel to make native content that targets audiences. Codec serves as an artificial intelligence platform for content marketing and creative decisions.

Codec Headquarter Location


London, England, W1B 5AN,

United Kingdom

020 8191 7158

Latest Codec News

Facebook’s Codec Avatars Look Almost Too Real

Oct 29, 2021

These 3D human avatars are so realistic you can see the pores on the skin. During today’s Meta (formally Facebook) Connect Keynote event, CEO Mark Zuckerberg walked us through a series of major announcements detailing how the newly branded company is building towards its vision of the metaverse. During a conversation with Reality Labs Chief Science Officer Michael Abrash, Zuckerberg asked Abrash what it was going to take to put Meta on the path to becoming a metaverse company. Abrash listed a dozen technological breakthroughs necessary to achieve this goal, including haptics, hand-tracking, eye-tracking, and computer vision just to name a few. Image Credit: Facebook (Meta) Abrash also stressed the importance of realistic avatars, saying, “I think the metaverse first and foremost is about connecting people.” Zuckerberg agreed, explaining how avatars need to be both realistic as well as stylized. Users also need to be provided options. If you’re in a work meeting or conducting a presentation, you may want a more realistic human avatar with semi-professional clothing. If you’re hanging out with friends, a colorful dinosaur avatar might be more appropriate. During Facebook Connect 2019, Abrash showed how Codec Avatars looked using realistic facial tracking. This year, Abrash showed how far Reality Labs has advanced their work with hair and skin rendering for 3D avatars. The company also demonstrated how artificial lighting can highlight minute details like pores and hair follicles. Image Credit: Facebook (Meta) In addition to facial expressions, Reality Labs believes that VR clothing will play a major role in how people express themselves in the metaverse. As a result, clothing needs to look real and carry the same physics as it would in the real world. Abrash gave us an early look at Reality Labs’ hand-cloth interaction technology. In the demo, you can see two hands react naturally with an article of clothing. Despite these major advancements, there’s still much to be done before Codec Avatars can be made publically available. You can see more of Reality Lab’s work on Codec Avatars here . Feature Image Credit: Facebook (Meta)

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Expert Collections containing Codec

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Codec is included in 1 Expert Collection, including Artificial Intelligence.


Artificial Intelligence

7,904 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

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