Jul 10, 2020

Print Cockspur Rum is entering the ready-to-drink category with a Rum Punch that uses a traditional Bajan recipe. The RTD punch (ABV 4%) is available in both 275ml and 1 litre bottle formats – a 250ml slimline can is set to hit the shelves too. Cockspur Rum Punch is being brought to market by drinks industry figure, Steve Wilson, he said: “Our rum punch is pitched at consumers who are looking for the great taste of a traditional Caribbean punch but who want to skip the painstaking preparation.” He added: “We’re living in very strange times but post- Covid, we believe the popularity of the RTD bottle, due to its hygienic and ‘no fuss’ format is set to increase still further. At the same time, the consumers desire for high quality, authentic products will remain a key driver of sales. We believe our punch delivers a true taste of Barbados here in the UK, bringing fun, sun and natural refreshment.” The 275ml glass bottle has an RRP of £2.99 and the 1litre glass bottle has an RRP of £9.99. The Cockspur range is distributed in the UK through sales, marketing and distribution agency Craftwork.