Search company, investor...
Cloudinary company logo


Founded Year



Secondary Market | Alive



Last Raised

$100M | 1 yr ago



About Cloudinary

Cloudinary operates as an image and video technology platform. It allows developers, creators, and marketers to manage, transform, and deliver images and videos online with the help of widgets. It serves industries such as retail, media, travel, and more. It was founded in 2012 and is based in Santa Clara, California.

Headquarters Location

3400 Central Expressway Suite 110

Santa Clara, California, 95051,

United States


Cloudinary's Product Videos

Compete with Cloudinary?

Ensure that your company and products are accurately represented on our platform.

Cloudinary's Products & Differentiators

    Programmable Media

    The most advanced media management solution on the market, Cloudinary allows its customers to manage any rich media format, harness AI to automate and save time, add overlays to personalize media more easily, and ensure images and videos are responsive not matter where those assets are being consumed.

Research containing Cloudinary

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Cloudinary in 1 CB Insights research brief, most recently on Feb 17, 2022.

Expert Collections containing Cloudinary

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Cloudinary is included in 2 Expert Collections, including Conference Exhibitors.


Conference Exhibitors

5,302 items


Unicorns- Billion Dollar Startups

1,214 items

Cloudinary Patents

Cloudinary has filed 7 patents.

The 3 most popular patent topics include:

  • Container formats
  • Open formats
  • Video codecs
patents chart

Application Date

Grant Date


Related Topics




Film noir, Videotelephony, Personal computers, Teleconferencing, Classes of computers


Application Date


Grant Date



Related Topics

Film noir, Videotelephony, Personal computers, Teleconferencing, Classes of computers



Latest Cloudinary News

Cloudinary releases several new advanced video capabilities

May 24, 2023

New Capabilities Enable Brands to Launch Video Experiences Faster, Increase Conversions and Optimize Content Strategy through Data-Driven Insights Cloudinary, ​​the image and video platform that powers many of the world’s top brands, today announced the release of several new advanced video capabilities that enable brands to create and deliver faster, more engaging video at scale while maximizing the impact and ROI of their video investments. Cloudinary’s new AI capabilities for video are all available via APIs and include video generation, AI video cropping, adaptive bitrate (ABR) streaming and analytics. According to a recent Cloudinary survey, one quarter of all shoppers consider access to both branded and user generated video to be essential before making a purchase. Further, 27% have abandoned an item in their cart because of poor image or video quality. Cloudinary’s video solution is driving impressive results for customers. Fashion retailer Paul Smith improved sales conversion up to 45% on their product detail pages and sports apparel brand Rapha launches new video experiences 50% faster with Cloudinary. Dining and hospitality app Atmosfy automatically manages and delivers user generated video reviews from users across more than 5,000 cities worldwide. Vorwerk, creator of the world’s smartest kitchen appliance, Thermomix, offers its users a vast online recipe experience called Cookidoo, which visually guides users through each recipe, including easy-to-follow video tips on more advanced cooking techniques. “The seamless connection between hardware and software brings a premium Internet of Things (IoT) experience to life in the kitchen for any home cook, and Cloudinary’s image and video solution is at the heart of this experience,” said Simone Ferrigno, product architect, Vorwerk. “Thanks to Cloudinary, we have been able to automate our image and video optimization and delivery workflows so that we can publish new recipe collections much faster and help our customers bring a huge range of delicious meals to life with unrivaled convenience.” Cloudinary’s new video capabilities enable brands to: Create video at scale: New Video Generation feature allows brands to programmatically generate videos using existing assets, colors and text, reducing the time and energy it takes to create on-brand video content. Brands can also generate video-like effects from static images or create video previews. Adapt for mobile using AI: Cloudinary’s AI Video Cropping feature automatically optimizes size, aspect ratio and focus based on desired objects in the video, eliminating the need for developers to spend countless hours creating video variants for mobile devices. Ensure flawless viewing experience: Cloudinary’s on-the-fly Adaptive Bitrate Streaming (ABR) enables fast-loading, high-quality video experiences by adapting the video codec, resolution and bitrate of a video based on end users device and internet connectivity. Convert customers faster with interactivity: With Cloudinary’s Interactive Video functionality, brands can add relevant interactivity, such as shoppable links, throughout their videos. Get data-driven insights: Cloudinary’s Video Analytics helps brands get deeper engagement insights about which videos are most popular, which content resonates the most, and where audiences come from. “Even as video cements its position as a top investment priority for brands, many struggle to deploy it consistently or efficiently enough to generate momentum – and we know this does not need to be the case,” said Amit Erental, Senior Manager of Programmable Media, Cloudinary. “According to recently released Comscore data* Cloudinary’s next-gen video platform is among the biggest video platforms in the US, ranking 5th out of the most popular properties in the tech category managing video content. The report also highlights the largest 100 properties and platforms in the US**, dozens of which are Cloudinary customers including Discovery, Etsy and Mediavine.” To learn more about how Cloudinary’s AI-powered video solution helps improve engagement and conversions, visit Other resources include: A webinar featuring Vorwerk and their success with video, available on demand The digital leader’s ultimate guide to scaling video experiences for web, mobile and IoT Cloudinary blogs detailing the latest Video API features, best practices for managing video, and thought leadership perspectives on video trends Total: 0

Cloudinary Frequently Asked Questions (FAQ)

  • When was Cloudinary founded?

    Cloudinary was founded in 2012.

  • Where is Cloudinary's headquarters?

    Cloudinary's headquarters is located at 3400 Central Expressway, Santa Clara.

  • What is Cloudinary's latest funding round?

    Cloudinary's latest funding round is Secondary Market.

  • Who are the investors of Cloudinary?

    Investors of Cloudinary include Blackstone and Bessemer Venture Partners.

  • Who are Cloudinary's competitors?

    Competitors of Cloudinary include Bynder, PaxeraHealth, Let's Enhance, Ambra Health, Widen and 14 more.

  • What products does Cloudinary offer?

    Cloudinary's products include Programmable Media.

  • Who are Cloudinary's customers?

    Customers of Cloudinary include Neiman Marcus, Dune London, Apartment Therapy, Yahoo and Bombas.

Compare Cloudinary to Competitors

imgIX Logo

Zebrafish Labs, dba imgIX, offers online processing tool for web images, including smart cropping, retina displays, and vector & PDF. The company runs its GPU-optimized, multi-process rendering server on real hardware, deployed in high-end data centers geographically distributed across the continental United States.

Speed Size

SpeedSize, founded in 2019, AI-compresses images and videos to the smallest file size without compromising on quality. The company's technology offers auto-detect and compresses all of a website's images and videos down to their original size without lowering the image quality, thereby enabling clients to improve their search engine optimization and increase their sales. It is based in Netanya, Israel.

TwicPics Logo

Twicpics offers an image processing service integrated into a responsive website. It delivers sized images and videos in real-time to create visual-rich experiences to simplify and speed up the uploading of images. The company was founded in 2018 and is based in Paris, France.

Gumlet Logo

Gumlet helps to automate, optimize, and stream videos with detailed analytics across sites and applications. It offers a media delivery infrastructure that provides low-code or no-code integration plugins, which automates the entire media publishing pipeline. The company was founded in 2019 and is based in Singapore, Singapore.

Wedia Logo

Wedia produces solutions for web content management and cross-media publishing.

IntelligenceBank Logo

IntelligenceBank is a marketing operations platform helping CMOs of brands across different countries that manage the creation, approval, risk scoring, distribution and reporting of creative content. IntelligenceBank specializes in helping marketers in regulated industries create process efficiencies.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.