Predict your next investment

INTERNET | Internet Software & Services / Accounting & Finance

See what CB Insights has to offer


Acquired | Acquired

About ClientDesk

ClientDesk is a white-labeled consumer-facing platform that helps agencies, agency-based insurers, and direct writers digitize their client experience and internal operations using web and mobile technologies.On March 5th, 2020, ClientDesk was acquired by Trufla Technology. Terms of the transaction were not disclosed.

ClientDesk Headquarter Location

360 Adelaide Street W Suite 100

Toronto, Ontario, M5V 1R7,


Latest ClientDesk News

Trufla Technology Acquires ClientDesk

Mar 5, 2020

Trufla Technology Acquires ClientDesk Calgary, AB, March 5, 2020/InsPress/ – Trufla Technology is pleased to announce the acquisition of ClientDesk, effectively securing their position as one of the leading insurance broker technology providers in Canada. The acquisition will enable Trufla to adopt features such as BMS integration and user experience models to provide additional benefits to truMobile customers in Canada and abroad. “We are excited to bring ClientDesk and their digital expertise and tools into the Trufla ecosystem in order to enhance our offerings to brokers,” says Sherif Gemayel, CEO of Trufla Technology. “This will enable us to continue to provide brokers with the latest cutting-edge technology to maximize their ROI and grow their business,” Gemayel added. “Our client base has been eager to add functionality and capabilities to the ClientDesk platform,” said Mike Senechal, CEO of ClientDesk. “Trufla’s acquisition will immediately accelerate the introduction of exciting new directions and features for our brokers, with many more to come,” Senechal noted. Trufla Technology has also recently expanded into the UK market, working with some of the largest global brokerages to build new digital tools for the distribution channel. The ClientDesk acquisition brings the number of clients using Trufla Technology to close to 200, with approximately 2 million insurance customers actively using Trufla products. About Trufla Technology By brokers for brokers, Trufla amalgamates real-life insurance experience with technology to create tools that enhance the broker channel. With almost 200 clients spanning the globe, Trufla’s aim is to be the technology that powers brokers to better compete and grow in an ever-evolving digital landscape. Trufla’s suite of products include a mobile app and portal for customer service and engagement, lead management to increase sales and optimize ROI, and truWeb, a web platform designed to drive more leads to the brokerage. With over 70 employees specializing in insurance, web development, AI, app development, and UI/UX, Trufla is quickly becoming one of the leading insurtech providers in Canada. For more information contact:

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing ClientDesk

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

ClientDesk is included in 2 Expert Collections, including InsurTech.



1,635 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience



19,054 items

Excludes US-based companies

ClientDesk Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

ClientDesk Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.