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Seed VC | Alive

Total Raised


Last Raised

$430K | 7 yrs ago

About Clean Simple

Clean Simple is technology designed specifically for commercial cleaning managers and their cleaners. The company's mobile and web based solutions promotes proactive communication between managers and their cleaners while providing them important information.

Clean Simple Headquarters Location

Halifax, Nova Scotia,


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Expert Collections containing Clean Simple

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Clean Simple is included in 1 Expert Collection, including HR Tech.


HR Tech

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HR tech startups are helping companies manage critical pain points in HR processes such as recruitment, automation, career development, compensation, and benefits management, through a mix of software and services.

Latest Clean Simple News

Clean Simple Lands $575K in Equity

Feb 16, 2016

Our Quarterly Report on KW is Out by Peter Moreira | Feb 15, 2016 We’re extremely proud today to publish our first quarterly Entrevestor Intelligence report on the Waterloo Region, which highlights the need for KW and Toronto to develop Canada’s Tech Supercity. This report is now on our site, and printed copies are now available free in such strategic locations as the Accelerator Centre, the Communitech lobby and Velocity. They will soon be available at the Digital Media Zone at Ryerson University. This is our 13th Entrevestor Intelligence report, and we now intend to put out quarterly reports in the Waterloo Region as well as Atlantic Canada. We realized four years ago that there are limits to posting daily blogs online, and these reports give us greater scope to delve into issues that concern startup communities. For example, our headline story in this report is on the need to fully develop an innovation corridor from Toronto to the Waterloo Region. There are elements for this in place, but more is needed in terms of funding, sales strategy and infrastructure. In researching this piece, we sought the views of Communitech President and CEO Iain Klugman, Kik CEO Ted Livingston, OMERS Ventures CEO John Ruffolo, and Google Canada Managing Director Sam Sebastian and Kitchener Mayor Berry Vrbanovic. We’ve delved into – and even produced an infographic on – the recent Compass report on the Waterloo region. Ellyn Winters-Robinson, President and Chief Marketing Officer for Ignition Communications, got opinions on the tech corridor from Tim Jackson, the EVP Corporate and Community Development and Lead Executive at the MaRS Centre for Impact Investing. And we’ve got reports detailing why the Waterloo Region is such a great tech centre. Reporter Rose Behar profiled construction software makers Bridgit, and we took a look at the expansion of Velocity. In closing the report, Jaguar Capital President Gerard Buckley offers keen insights on corporate governance for startups. We’d like to thank our advertisers, EY, McInnes Cooper and St. Mary’s Univeristy’s MTEI program – they made this report possible. And special thanks go out to our designer Roxanna Boers. Shooting for a Toronto-KW Supercity by Peter Moreira | Feb 15, 2016 The Tannery is a key component in the tech corridor. (Photo Communitech/Matthew Smith) The backdrop said as much as the beaming man standing alone on the stage. The man was Prime Minister Justin Trudeau. He wore no jacket, just a white shirt with the sleeves rolled up and the top button undone. He was casual and friendly and apparently overjoyed to be opening the new Google Canada engineering headquarters in Kitchener. The audience and cameras were all focused on the PM, but they also took in the backdrop, which is always so important in a political announcement. Standing on a landing behind the stage were a couple rows of programmers, many wearing Google T-shirts. And then there was a row of school children, who had just received a lesson in technology from the Prime Minister. “What’s happening here really, really matters, not just to the region, but to the country and the world,” Trudeau said to hearty applause at the event in January. “And it’s an incredible pleasure to be here today.” Indeed there was something really, really important happening, and it extended beyond the opening of the Google Building. There is a reason that the young Prime Minister, three months into his mandate, appeared in the Waterloo Region surrounded by young programmers. Again and again in his visit he referred to the potential of the innovation economy, and the Waterloo Region’s place at the centre of it. With the oil patch in serious trouble, innovation may be the best hope for the country’s economy. See our Full Report on the Waterloo Region It’s well known that the Kitchener-Waterloo tech ecosystem is a phenomenon unique in the Canadian economy. But what’s less appreciated is that there may be no place like this little city of half-a-million souls anywhere in the world. Simply put, it is an extremely cost-effective factory for some of the best technology talent found anywhere. For example, 60 percent of the engineers working at the Google building that the Prime Minister opened are graduates of University of Waterloo. Just as it pours out talent, the Waterloo Region produces startups at a dazzling rate. Only Silicon Valley has a higher density of startups. Its support systems – from Communitech to the Waterloo Accelerator Centre to Velocity – stack up well against their competitors anywhere in the world. But something is missing – a few key ingredients that are preventing the Waterloo Region from becoming a bona fide hotbed in the global innovation landscape. The city is small. It is not the home of many major corporations. There are few venture capital firms operating there. And there is overall a limited amount of funding in the region. To really capitalize on the opportunity posed by the innovation economy, KW needs to strengthen its links with Toronto so they constitute one supercity in the minds of investors and corporations. “Size matters,” said Iain Klugman, the President and CEO of Communitech . “Toronto with 5 million people has the size, but it’s missing that edgy thinking, that different culture, that Palo Alto brings to the Bay region. “If you look at the performance of the other innovation corridors, then you see this big opportunity. If you don’t take this opportunity, then you will continue forever to be a farm team to the Valley. If you build it right, you can be a top five ecosystem in the world. Then you’re growing the economy at a level greater than the sum of the parts.” He added that there is a strong need for capital to grow the region’s startups, and that most of the funding deals in the world take place in the top five or six ecosystems. Kitchener-Waterloo and Toronto have to strengthen their ties to be considered a unit, a supercity, and attract capital into the fastest-growing part of the economy. Of course, if you look at a map, the Waterloo Region and Toronto could easily be considered a unit. The gap between the two is only 100 kilometres. But the nightmarish traffic congestion along Highway 401 leaves commuters and visitors wondering if the two municipalities are in the same galaxy. The poor transport links make meetings difficult, deter interaction with Toronto-based corporations and mean Kitchener-Waterloo is treated as a single entity when the global startup ecosystems are ranked. But if KW and Toronto were treated as a unit, then Canada would have the makings of an innovation powerhouse. “Kitchener-Waterloo is an important linchpin in the most important technology cluster in the country,” said John Ruffolo, the CEO of OMERS Ventures. He explained that the lion’s share of venture capital deals in Canada take place in five cities: Toronto, Vancouver, Montreal, Ottawa and the Waterloo Region. Toronto is extremely active, he said, combining it with the Waterloo Region would produce an entity responsible for more than half the VC deals in the country. Read our Report on Trudeau's KW Tour “Because bigger is better in terms of startup ecosystem, an integration of Toronto-Waterloo would clearly benefit both ecosystems,” said the Silicon Valley think tank Compass in its recent report on the Waterloo Region. “With a combined metropolitan GDP of about $350 billion–the 10th largest in U.S. and Canada–the corridor has the assets to compete on the global stage.” Compass has rated Toronto as the 17th best ecosystem in the world, and pegs the Waterloo Region at No. 25. The report excludes the Waterloo Region from the top 20 even though it gushes about the startup density and talent that the region has produced. Compass does not quantify talent – it’s probably impossible to do so – but it presents anecdotal evidence suggesting that the engineering talent in Kitchener-Waterloo is second to none. Anywhere. “Something is going on in Waterloo, because the applications we get from Waterloo students are better than those we get from students of any other university,” it quotes Y Combinator co-founder Paul Graham as saying. Ted Livingston thinks he knows what is going on. The Founder and CEO of believes the key to the “ridiculous” (his word) talent in the region is the legendary co-op program at the University of Waterloo. He said an engineer or programmer studying at Waterloo has six co-op terms, which gives each student an unparalleled breadth of experience in real companies by the time they graduate. It produces a rarefied individual with the technical know-how and the business acumen that are so essential in building companies. The Compass report also refers several times to the spirit of collaboration that pervades the Waterloo Region’s institutions – from Communitech to the Accelerator Centre to the universities. And Communitech itself has become an essential meeting place for the various stakeholders in the community. Talent alone won’t be enough. The Waterloo Region is now home to 1,100 startups, and they will need capital to grow. But Compass says that they now only average about US$45,000 each in seed funding, compared to US$490,000 for Silicon Valley. To access more capital, it may be necessary to be part of a bigger community. Most investors – angels, VCs and some say even investors in public companies – like to invest in companies close to home, so that they can easily meet with management and observe the company. A closer union between Toronto and the Waterloo region would help Toronto investors feel the KW startups are part of their own back yard. It would also help to convince international investors that they were investing in part of a major centre when backing Waterloo-area companies. The gaps between Toronto and KW are also compounding another challenge facing startups in the smaller centre – the lack of major corporations. “One of the gaps that exists for companies in this community is the customer deficiency,” said Communitech’s Klugman. “We need customers coming out of the gate.” He said that the startup community in the Waterloo Region needs stronger ties to Toronto’s corporations. What’s more, these blue chip companies are realizing the threat to their business from disruptive innovation, and are therefore also interested in stronger ties with innovative startups. Both private and public sectors are therefore calling for better transport links. “I do think it’s going to be very important to connect the two hotbeds of activity,” said Sam Sebastian, Managing Director of Google Canada. “I would love to see more interactivity and infrastructure connecting the two cities.” There is broad agreement among the cognoscenti that stronger links between Toronto and KW would benefit everyone. But these people also agree that improved transportation links – especially a high-speed rail service – are at least eight years away. Kitchener Mayor Berry Vrbanovic on the day of Trudeau’s visit called for two-way, all-day GO Transit train service in southern Ontario to attract and retain knowledge workers. But he added in an interview: “If everything went according to plan, there could be a high-speed train in eight to 10 years, but even that’s being a bit optimistic.” The transportation problem may prove difficult to overcome, but there are strong tailwinds propelling the region’s startup community forward. Communitech and the University or Waterloo’s Velocity accelerator are both expanding. The region’s high-growth companies are beginning to generate larger funding rounds, with landing a US$50 million strategic investment and Vidyards following with a US$35 million venture capital round. Google and other blue chip companies are expanding in the region. There’s a sense of optimism in the air. “I just have the feeling that Waterloo is on the cusp of greatness,” said Livingston. “The biggest problem we have here is getting people to realize how amazing it is.”  Clean Simple Lands $575K in Equity by Peter Moreira | Feb 15, 2016 Michael Brown, left, and Matt Cooper After a dramatic change in its business model last autumn, Halifax-based Clean Simple has raised $575,000 in equity funding, becoming the first Atlantic Canadian portfolio company of the venture capital fund Highline . Clean Simple licenses software to commercial cleaners that help them communicate and improve efficiency. The company had previously offered a residential cleaning service that took online bookings. But during its stint last year in the Propel ICT accelerator, CEO Michael Brown and co-founder Matt Cooper pivoted so it would offer software to cleaners. As a result, sales have increased dramatically, and the company is taking on clients across Canada and the U.S. “While it’s important that we build up the team in Atlantic Canada, it’s also really important that we build up the company across North America,” said Brown in an interview Friday. Clean Simple closed the $575,000 funding round with a broad range of investors, including: BDC Capital; High Line; Stewart MacDonald, former managing director of Expedia Canada Corp.; Innovacorp ; members of Saint John-based East Valley Ventures ; and Halifax angel Patrick Hankinson. Clean Simple qualified to be considered for the BDC and Innovacorp funding because it completed Propel ICT’s Build program. Read About a Recent $3M Funding in Atlantic Canada Brown added that completing the equity funding allowed the company to access other funding through government programs. MacDonald has joined the company’s board. The funding marks the first Atlantic Canadian investment by Highline, the venture capital fund and accelerator formed in 2014 by the merger of Toronto-based Extreme Startups and Vancouver’s GrowLab Ventures. The Clean Simple software lets cleaning companies, their cleaners and their clients communicate on mobile devices and improve efficiency — not a simple problem to solve since cleaners usually work at different hours than their clients. The clients can leave instructions, and the cleaners can make notes, even take photos, to explain problems or show what’s been done. Brown declined to give specifics on the company’s sales, except to say that it did more business in the first week of February than in all of December. Clean Simple now comprises 11 employees in Halifax and four outside Atlantic Canada. The company recently added a sales manager, which has allowed Brown to concentrate on managing the organization and working on partnerships. For example, he said he just completed a partnership with a Toronto-based real estate investment trust, which is rolling the Clean Simple software out to its cleaning units. The new funding and growth in sales is helping Brown to keep a promise he made to Propel in September. Propel asks that its client companies make a $5,000 donation if they get funding. But Brown thought that Propel helped the company to arrive at its new business model, so he wants to donate that much each year until the company is sold. “Our company transformed through that program — I mean, totally transformed,” said Brown. “So I said $5,000 is not enough. Let’s put in $5,000 a year until we exit, and then we’ll write a bigger cheque.” Disclaimer: Propel ICT and Innovacorp are clients of Entrevestor. Jobs of the Week: Proposify, HeyOrca by Scott Moreira | Feb 15, 2016 This week in Jobs of the Week we are featuring two positions located in Halifax, from Proposify and Gracenote, and one opportunity from St. John’s-based Software-as-a-Service company HeyOrca. Proposify is a Halifax-based SaaS company, and creators of a document-editing software specifically tailored for writing digital proposals. Proposify also captures analytics information such as win/loss ratio. Gracenote provides entertainment industry information to databases on the TV, movie and music industry. HeyOrca is a software platform that simplifies planning and collaboration between ad agencies and their clients for social media campaigns. Entrevestor and Qimple operate the Entrevestor Job Board , which helps match job openings and candidates in the tech and startup communities. It’s a cost-efficient way to reach the best people in the new economy. Halifax Growth Hacker Proposify is seeking an experienced marketer/growth hacker to join their small team in Halifax. The ideal candidate would fit in with Proposify’s corporate culture of customer service, inter-departmental communication/cooperation, respect and humour. The applicant should have a track record of driving revenue for SaaS companies, be data-driven, analytical, innovative, creative, and posses a diverse set of skill to drive growth. This includes SEO marketing automation, conversion optimization, and consumer psychology. Responsibilities for the role include using data and analytics to develop insight for improved decision making, and drive growth related to revenue, retention and referrals. Qualifications for this position include five plus years’ experience in a similar role. Gracenote Web Developer Gracenote is looking for an applicant to fill the position of web developer in its Halifax office. The successful applicant will work independently alongside a technical team, and write web, desktop, and mobile applications. They will be responsible to expose themselves to relevant industry applications (IIS, Bamboo, Jira, Confluence, Fisheye, etc. ) and technologies (NuGet, Gradle, MongoDB, etc.). Qualifications include a Computer Science Degree or equivalent, five-plus years’ experience working with the following – Java and/ore NET (C# and VB), HTML, XML and SQL Server. Experience with third party and open source tool such as Hibernate and Spring would be considered an asset. St. John’s User Experience and User Interface Designer HeyOrca is looking for a designer to ensure a consistent user interface design throughout the application while working as part of the development team to implement web user interfaces. The position will entail identifying weak spots in the software and providing solutions, collecting direct feedback, implementing a data-driven approach to collecting and analyzing user behaviour, and providing the development team mock-ups for new features. Qualifications for the position include being open to moving to St John’s, having experience with designing SaaS products, and have two to eight years’ experience in a similar role. Sortable Aims for 10X Growth by Rose Behar | Feb 12, 2016 The Sortable Team Sortable , an automated ad optimization service, has revealed that its network of publishers has grown to 200, reaching about 130 million unique viewers in January. The startup uses machine learning to automatically fill a site’s ad space with whatever networks will yield the highest revenue, then takes a share of the profits. Its growth in the past several months has been explosive—a rate of 40 percent month over month-- and CEO Chris Reid has big plans for 2016. “We want to 10X everything this year,” he said in an interview. “We want to 10X the number of visitors we reach on a monthly basis and cross a billion visitors. We’d like to 10X revenue and we have big internal goals in terms of our team, we’re trying to hire 20 engineers.” The company, which was in stealth mode until the past month, has what the startup world would consider a storied history. An iteration of the company called Snapsort was founded in 2009 by Reid, Mark Feeney and Alex Black and consisted of around 20 websites dedicated to aiding in consumer purchasing decisions. Acorn Cryotech Plans 2016-17 Launch Eventually Snapsort was purchased by Rebellion Media, a company that was rolling up a number of startups. While working at Rebellion, Reid became more and more interested by one particular aspect of the online publishing business: optimizing ad revenue. “The ‘aha’ moment might’ve come when we talked to other publishers and we realized we were a fundamentally engineering-driven team and that most publisher’s ad operations groups were devoid of engineers,” says Reid. “That’s probably the point where we said ‘oh okay, what we’re doing is actually totally different and that probably means there’s a product here.’” At that time Rebellion Media was in a state of upheaval, and after having to downsize the team from 27 to three, Reid raised $1.4 million from a collection of angel investors to buy back the company. They began afresh in November 2014 at the Velocity Garage in Waterloo under the name Sortable and with a brand new idea. They would use their engineering expertise to help online publishers get the most value out of their ad space with a system that learned key information about the sites’ demographic and traffic, then based ad choices on that information. Fast forward over a year and the company, now based out of an old sushi restaurant, has regrown to 22 employees and has gracefully pivoted from a successful but low-growth B2C business to an exciting high-growth B2B business. Sortable still owns and operates the Snapsort sites, however, using them as test platforms and sources of dependable reoccurring revenue. That revenue, coupled with the organic growth of Sortable, means the company doesn’t have to go seeking further funding any time soon. Reid built Sortable on that sort of pragmatism and he says it may be the quality he values most in his team, although work ethic is a close runner-up because, in his words: “We have a lot to accomplish.” Simms Gets Boost from OneStart by Carol Moreira | Feb 12, 2016 Gordon SImms A Halifax-based team that’s developing a treatment for a rare childhood blindness is hoping an international accelerator will help them get their technology to the global market. Members of a research team based at Dalhousie University , have made it into OneStart , a program which claims to be the world’s largest life sciences and healthcare startup accelerator. From Feb. 19 to 20, Gordon Simms and his colleagues Jeanne Egar and Mike Ngo will take part in the OneStart bootcamp for semi-finalists in San Francisco. Each team will then be assigned industry mentors to work with on developing their business. Mentors are from leading pharmaceutical companies like Johnson & Johnson, AstraZeneca and Roche. If Simms and his team win at the finals in May, they could receive up to $150,000 in funding. ABK, Densitas Head to Silicon Valley Simms said the Dalhousie-based team has come up with the first ever treatment for FEVR, an inherited blinding disorder known as familial exudative vitreoretinopathy. “Babies with FEVR have genes that prevent the healthy formation of blood vessels in their eyes,” said Simms. “Our team has created new drugs that promote healthy blood vessel formation in the eyes and decrease the risk of blindness.” The Dalhousie team is one of 40 chosen from the Americas. The other five Canadian semi-finalists are all from Ontario. Simms said Dalhousie’s research into FEVR began in 2011 when Genome Canada-funded Ignite Nova Scotia, a $4.9 million, three-year project that invested in treatments for orphan diseases. (An orphan disease is a rare disease. Most orphan diseases are genetic. ) The funding allowed project leader Dr. Christopher McMaster, the head of Dalhousie’s Department of Pharmacology, and pediatric ophthalmology specialist Dr. Johane Robitaille, to undertake the initial research. The current team also includes six researchers. Halifax is the regional hub for medical innovation. Simms said the sector’s support network is often admired and envied by outsiders. The network includes BioNova , the industry association for the province’s biotechnology and life sciences companies, and Innovacorp, the group that funds and grows early-stage startups. Nonetheless, getting healthcare technologies to market is especially challenging as medical innovations must pass through a high number of tests and safety checks. Simms said the new company, tentatively called NovaSight, will need to raise around $2 million in its next round of financing. It will take an additional $1 million to complete the first round of clinical trials. The U.S., along with Canada, is the team’s first target market. “Money’s important,” said Simms, who is project lead on chemistry and pharmacology and handles much of the business development. “It always takes funds to get a venture like this going. But being a semi-finalist at OneStart allows us to get business development advice from big pharmaceutical companies. “The mentoring experience can’t be understated.” Simms has been involved in various healthcare research projects. In 2008, he began a PhD at Dalhousie in medicinal chemistry with researcher and entrepreneur, Dr. Donald Weaver. Weaver’s research led to a patent for a therapy for Alzheimer’s disease. After completing his PhD in 2015, Simms began a post-doctoral fellowship in pharmacology with his current partner Dr. McMaster, where he is a research scientist and business development liaison with DeNovaMed. DeNovaMed is a Halifax pharmaceutical company that specializes in developing therapeutic approaches to combat bacterial superbug infections. McMaster and Weaver were among DenovaMed’s co-founders. For Simms the humanitarian nature of the work is central. “To give someone vision for the rest of their life is so important,” he said of FEVR. “FEVR affects a small portion of the population, but this treatment could lead to other treatments for other retinal diseases. ‘This is a starting point for us. We’re going to pursue other diseases as well. More broadly, the life sciences sector has the potential to give the economy a shot in the arm.” Looking for New East Coast Startups by Peter Moreira | Feb 11, 2016 The infographic from the 2014 Databank We have a request for all new startups in Atlantic Canada: let us know you’re out there. We’re now developing our list of startups and high-growth companies in Atlantic Canada – all those that were active as of Jan. 31, 2015. We have a list of about 300 companies that we’re familiar with. But the nature of the startup world is that companies are always being formed. So we want to know about new companies in the community. This list of companies is the backbone of the Entrevestor Databank. In a few weeks, we will be surveying all the companies and come up with metrics on the size and performance of Atlantic Canadian startups. Most of this gets published free on Entrevestor, and we also prepare reports for clients. It helps us to finance the daily news we provide for the startup community. If you are a new startup, please email me at and let me know the company name, location, sector, year founded and CEO. Of course, there are grey areas on what constitutes a startup, so here are the criteria: You have to be actively working on your company. That doesn’t mean the company has to have paid employees. But a person or team has to be working each week on the project and have to be well into customer discovery and product development. It can’t just be a hobby. And it can’t be something you were working on last year and may return to one day. It has to be owned by at least one Atlantic Canadian. We want companies based here. We will include companies that have at least one co-founder in the region. We won’t include companies based elsewhere that have some developers working on the East Coast. The company must be developing proprietary technology for the global market. You have to be working on a product. Service companies and companies serving the local market would not be included. If you meet these criteria and haven’t been mentioned in Entrevestor before, please shoot me an email. You should do this for three reasons: first, it means we’ll know about you when your company reaches the stage that it merits press coverage; second, our reports are read by decision makers, and the better our information the more impact it has on policies for startups; and third, this helps us to continue to report on the Atlantic Canadian startup community. And we believe that helps the whole community. Spring Loaded Nears Sales Target by Peter Moreira | Feb 11, 2016 Chris Cowper-Smith Spring Loaded Technology has launched the sale of its acclaimed bionic knee brace in a crowdfunding campaign that aims to raise at least US$75,000 – which it almost reached in its first day. The Dartmouth company announced Wednesday that its Levitation knee brace — which strengthens the joint as well as stabilizes it — is now available through a campaign on Indiegogo . The Levitation normally costs US$2,499 but the first 65 customers on the Indiegogo campaign snagged the brace for US$1,190. By noon on Wednesday, the sales had reached US$48,659 or 65 percent of the target. And company spokesman J.J. Podborski said there were still a few thousand followers the company intended to contact in the afternoon, so the company was hoping to reach its target soon. As of this morning, the sales had reached US$72,167. The campaign runs until March 10 and the product, which is manufactured in Dartmouth, is due to start shipping in June. Spring Loaded began at Dalhousie University ’s Starting Lean program three years ago with a simple idea. Knee braces are cumbersome and add no strength to the knee, so why not design one that adds power to the joint? In the ensuing time, CEO Chris Cowper-Smith and Chief Technical Officer Bob Garrish have produced several prototypes and raised $1.8 million to bring the product to market. “We wanted to create a powerful spring-loaded knee brace that was affordable and could benefit everyone,” said Cowper-Smith in a statement. “Along the way we tried metal springs, polymers, and even gas springs, none of which were quite right. Eventually we developed a new type of liquid spring that allowed us to keep our brace light, powerful, and compact.” Cowper-Smith Captures BDG Young Entrepreneur Award The Spring Loaded team has stressed two elements of design since they started. First, they wanted a piece of technology that stored energy when the user bent the knee, and released that energy to give added lift when the leg straightened. Then they wanted a sleek and comfortable design, reducing the awkwardness of wearing a brace and producing an appliance that could be worn with street clothes. The company is targeting a few key markets. People with disabilities that affect their movement could benefit from Levitation’s ability to give the leg more power. And athletes can use the brace to increase leg strength and absorb shocks. The Levitation even has a military application as it could allow elite troops to greatly increase the equipment they carry on commando excursions. These soldiers now greatly increase their chance of injury if they carry more than 80 or 90 pounds, but Levitation could increase that to about 120 pounds. “What our brace would enable people to do is carry that extra 30 or 40 more of gear,” said Podboski in an interview. “Picture a whole platoon where everyone can carry an extra 30 or 40 pounds of ammunition, food, equipment – they’re going to have pretty distinct advantage over the enemy.” One interesting aspect of the crowdfunding campaign is Spring Loaded – which has a contact list totalling 8,200 people – has already proven itself deft at such campaigns. Last summer, Cowper-Smith was Nova Scotia’s nomination for the BDC Young Entrepreneur Award. He launched a social media blitz that had hi at or near the top of the public voting throughout the competition, which he won. Spring Loaded now has 16 employees and has raised a total of $1.8 million from such investors as Innovacorp and members of the First Angel Network. Acorn Cryotech Plans 2016-17 Launch by Rose Behar | Feb 10, 2016 | 2 Acorn Cryotech , a cryogenic storage business and one of four startups that won $25,000 in the Velocity Fund Finals last fall, has set a tentative launch date of winter 2016-2017. The early-stage company’s plan is to preserve their customers’ young, healthy cells for potential future use in life-changing medical treatments. These treatments could include things such as gene therapy or rebuilding organs, both still being researched and developed. Steven ten Holder, founder and CEO, says he got the idea for the company around the end of 2014 during a co-op work placement at a company that owned large industrial freezers for sample storage. “I thought it’d be cool if I prepared some of my own samples and stashed them in every one of the freezers that I came across, so that in the future when I was an aging scientist or researcher and stumbled upon something that allowed me to use my young cells to improve my health, I would have them available,” said the University of Waterloo  biology student. The Fall 2015 Velocity Fund Finals Winners Ten Holder realized that if he was interested in such a service, there was a good chance others would be too. He began speaking about the idea with friends from Waterloo’s iGEM, an undergraduate synthetic biology design team. After recruiting co-founders Ayan Abukar, a biomedical student, Matt Smart, a mathematics student and Lauren Kennedy, a science and business student, Acorn Cryotech was officially born in the summer of 2015. It has been a member of the Velocity Science accelerator program since then. Ten Holder, whose first business took the form of a Kingston, Ont. skate camp, has high aspirations for the startup. “It would be my dream if Acorn became big enough that we had enough left-over profit to do research for the very aging therapies that we hope will come to fruition.” In terms of competition Ten Holder says that Acorn is both less invasive and more technologically realistic than other companies out there. “There are other companies that do cryogenics but they’re the kind of companies where you have to freeze your head, which is pretty extreme.” For an Acorn customer, the process of saving their cells would be as easy as ordering a transport kit containing a toothbrush, which they would brush their gums with to loosen intact cells, then sending the kit to Acorn’s lab where the sample would be put through quality control tests before freezing. The company plans to launch with a walk-in service for Kitchener-Waterloo locals in late 2016 and aims to start selling their transport kit in early 2017. The first samples will be stored in a freezer bought with their Velocity award money, which will have the capacity to hold 20,000 samples. The team hasn’t yet decided on the pricing of the service, but is currently estimating that it will be well under $100 a year. Ten Holder, now in his last work term, is planning to pursue Acorn Cryotech full-time upon graduation. “I had an offer for a PhD position in the United States but after winning the 25K Velocity Fund Finals award I guess, yep… I’m going to be doing this full-time.” 5 Startup Marketing Predictions for 2016 by Ashley Greene | Feb 10, 2016 It seems I can’t escape a “Best of 2015” or “Trends for 2016” post, so I guess if I can’t beat them, I might as well join them… even if I am a little late to the party. Here are five predications for startup growth and marketing in 2016. 1. We’ll see less reliance on paid channels. Paid channels are a go-to acquisition method for many startups. They fuel quick wins, can easily be adjusted, and make calculating ROI relatively simple. With all these benefits, it’s easy to get obsessed with growth from paid channels. But this is the fallacy of paid acquisition. Sometimes even though paid acquisition can look great — getting new customers at a good rate with a reasonable cost per acquisition — the long-term view shows a different story. Often customers acquired via paid acquisition tend to churn faster than those acquired through other channels. And fast wins from paid acquisition can also lead startups to neglect the organic growth engine — a key driver for top startups. With these long-term effects becoming clearer, coupled with increasing competition and a more complex funding climate, I expect we’ll see more diverse acquisition strategies in 2016. 2. VC due diligence frameworks will become marketing’s new BFF. In September, Social Capital, the VC firm headed by Facebook’s ex-VP of Growth, Chamath Palihapitiya, shared a brilliant, actionable series of blog posts with the key analytical frameworks (covering user and revenue growth, engagement, lifetime value, and retention) they use for deal due diligence. While quant marketing is already popular, I think these types of  VC analytical frameworks will be every PM, VP of Growth, and Head of Marketing’s best friend in 2016. 3. Touchless conversion will gain momentum with B2B. Touchless conversion — commonplace in B2C startups — automates the customer acquisition process. In other words: no sales staff. It lowers the cost-of-acquisition (CAC), a necessity for B2C players hoping to leverage many users each with a modest lifetime value and/or startups relying on a delayed monetization strategy. But many B2B startups have been reluctant to embrace touchless conversion, preferring more sales-driven processes. In 2016, I think we’ll see a trend towards efficiency (i.e. reducing CAC) in the startup growth process. What’s driving the efficiency train? The success of Atlassian , a company that built a $5.6 billion dollar B2B business with no sales people (serving small business to enterprise), is one factor. A changing startup fundraising environment is another. And, finally, a new era of financial discipline with a focus on optimizing unit economics (cost of acquiring versus lifetime value). As a result, I think we’ll see more B2B players incorporating touchless conversion in all, or parts of, the acquisition funnel. 4. Influenced by Slack’s extraordinary success, “customer-centric” will move from buzzword to driving force. Slack is perhaps the fastest growing B2B SaaS … ever. And one of the best examples of building a customer-centric business. A coincidence? Probably not. So in 2016, I think we’ll see more startups embrace customer-centricity à la Slack. For instance, Slack’s key metrics are customer-oriented: Net Promoter Score (“NPS”), Customer Satisfaction Score (“CSat”), and AU (“Active Use”). And the north star metric? A user recommendation (in contrast to typical retention or acquisition-based metrics). While not everyone will put Slack-like focus on user recommendations in 2016, I do think we’ll see AU metrics and NPS earn a lot more top dashboard space. 5. “Traditional marketing” will earn slightly more favour. WealthSimple, a hot Canadian startup, generated discussion last fall with a public re-brand . It was a bold move in an ecosystem where old-school marketing doesn’t see a lot of love. Most traditional marketing tactics (e.g. branding, positioning, PR) don’t lend themselves to easy ROI calculations (in terms of revenue / customers gained), so they don’t tend to be something startup marketers focus on. But that doesn’t mean they can’t be effective. Or that you can’t calculate ROI. Old-school marketing activities like branding, PR, and the less costly cousin, positioning, can magnify the effect of every other growth tactic. Bottom-line, while I don’t foresee many brand overhauls (most startups haven’t raised a $30 million Series A like WealthSimple), I do think startups will show more love to traditional marketing tactics — in particular, positioning — in 2016. Ashley Greene is a growth strategist and graduate of the Schulich School of Law at Dalhousie University. She is the founder of Instratify . Clockwork Fox Eyes 2 Launches in ‘16 by Peter Moreira | Feb 09, 2016 The story of Clockwork Fox is the story of a film company that wanted a digital product and ended up with an educational technology startup backed by a $1 million equity investment. St. John’s-based Clockwork Fox made headlines in business circles last month when it closed a million-dollar round of funding, led by Killick Capital and Venture Newfoundland and Labrador. It was the latest chapter in a success story that began when Ed Martin, the head of St. John’s-based film company Best Boy Productions, decided his company needed a digital arm and assigned his son, Edward J. Martin, to work on it. Venture NL, Killick Fund 3 Startups The result is Clockwork Studios, which makes educational games to teach math to young elementary school students. These games, called Zorbit’s Math Adventure, allow children to proceed at their own pace, and teachers to track their progress and optimize lessons for a classroom of individuals. At the core of it is this concept called game-based learning, which is naturally fun to play – it has characters and structure,” said Edward J. Martin in an interview. “It’s hard (for a production company) to do. It has to engage the students. And you have to get the assessment for the teacher out of it.” When they set out, the Martins had an idea of doing digital derivations of the Best Boy films, but their development work began to turn out math games. As they produced different iterations of the product, they came up with a game that helped parents and pre-school children work on math at home. Then they began to work something that would work within a school environment. Testing it with educational specialists at Kent State University in Ohio, they found that a child using the program for as little as one hour a week for three months ended up being six months ahead of his or her peers in terms of basic math education. That was when Edward J. Martin moved to full time management of the company. He grew the team to improve the animation and work in school curriculum. They built in an analytics tool for teachers that allowed them to identify students who were having problems and what the problems were, as well as students who were excelling. Not long ago, the younger Martin was at an educational conference in Toronto and found himself telling another delegate about Zorbit’s Math Adventure. It turned out she was the Vice-President of Education at the book publisher Scholastic Canada. The next day they had a three-hour meeting at her office in Markham, Ont., which resulted as Scholastic signing on as distributor of the Zorbit series. Together, they launched the Kindergarten product last September. The Grade 1 version is due out this month and Grade 2 in August. This week, Edward J. Martin is in Columbus, Ohio, at the Ohio Educational Technology Conference, working toward the first U.S. launch of the product. So far, Clockwork Fox has 18 employees, 13 of whom are developers. Now the company has landed funding to help it further develop its list of products. Venture NL is a public-private investment fund managed by Pelorus Venture Capital of Halifax. Killick Capital is a private St. John’s based funded headed by Mark Dobbin. The other investors in the round were Newfoundland investors from Pluto Investments, Petten Holdings, and Joe Antle. ACOA Funding for Volta, B4checkin by Peter Moreira | Feb 09, 2016 | 1 The federal government has provided $500,000 to the Halifax startup house Volta Labs as part of a round of funding for growth companies and their ecosystem in Nova Scotia. As well as a grant to Volta, the government also announced it is lending $244,000 to b4checkin , a Halifax company that provides reservation systems to hotel chains, through the Atlantic Canada Opportunities Agency’s Business Development Program. Navdeep Bains, the Minister of Innovation, Science and Economic Development, and Treasury Board President Scott Brison announced total funding worth $2.7 million at a ceremony at Volta on Monday. “One of the most effective ways to help Canadian businesses grow, innovate and succeed is to make strategic investments that build on competitive advantages,” Bains, who is the minister responsible for ACOA, said in a statement. “The businesses and organizations we are investing in today illustrate a commitment to excellence and to innovative practices that help set them apart in the marketplace.” Since opening in 2013, Volta has become the gathering point for IT startups in Halifax, providing working space to some and serving as the local partner for the regional accelerator, Propel ICT. Founded by Saar Fabrikant, b4checkin’s reservation software and service platform allows on-line customers to book accommodations and other services at hotels. The company says it is in a growth phase due to rising demand for its product. ACOA also granted the following loans to: Pantel International, Dartmouth, $243,000; Nautical Seafoods Limited, Parker’s Cove, N.S., $500,000; Gidney Fisheries Limited, Digby Neck, N.S., $500,000; and Sustainable Fish Farming (Canada) Limited, Centre Burlington, N.S., $500,000. Applications Open for Next Founders by Scott Moreira | Feb 09, 2016 Applications for The Next Founders , a growth stage program offered by The Next 36 , are now open until March 3. The Next Founders is a three-month development program looking for 20 founders of scalable, high-growth ventures seeking the business know-how necessary to scale their startup. Participants in the course are chosen from across the U.S. and Canada, and receive cost-free mentoring from a range of faculty and experienced entrepreneurs. They learn how to develop their business acumen and guide their ventures through the stages of growth and expansion. The program is typically tailored to those without formal business education. “The founders tend to have a science, or STEM [science, technology, engineering, or math], background but find they need to develop their business acumen,” said Jon French, Director of Marketing and Communications for The Next 36. “So when they’re looking at things like scaling, branding, or considering term sheets, going through the Next Founders is extremely valuable to them.” Justin Javorek Accepted into Next 36 The Next Founders is developed and delivered by The Next 36, a program that aims to select the best university entrepreneurs from across the U.S. and Canada and has them develop businesses over eight months. Graduates of The Next Founders course include Dartmouth, N.S.-based bionic knee brace developers Spring Loaded Technologies , and Kitchener-based Triton Wear , developers of the Triton, an aquatic metric capturing sensor for athletes. Since inception of the program, alumni of The Next Founders have created over 310 jobs across Canada, said The Next 36. The 2016 cohort of The Next Founders will begin on April 15 in Toronto. Punamiya Named New Propel CEO by Peter Moreira | Feb 08, 2016 Anita Punamiya has been named the new CEO of Propel ICT , Atlantic Canada’s regional tech accelerator. Propel Chair Dave Grebenc confirmed Friday that Punamiya is taking the helm of the pan-regional organization, which is gearing up to announce its next cohort. Punamiya has a long association with Propel dating back to 2005, and previously sat on the Propel board. Based in Saint John, she is a tech enthusiast who has served as a co-founder of Shaping Purpose and CEO of CompreCultures Ltd. She officially takes up her position today. “She has a rich background coming from India and working in the fashion industry in Dubai, where she first got interested in startups and entrepreneurship,” said Grebenc. “She will be able to relate to many of the startups' challenges as she has started a couple of her own businesses here in Canada. She has the experience and passion to work with our talented team, build more support with sponsors and stakeholders, and expand our vision and plan for what is next for Propel ICT.” Read our Coverage of the Last Propel Demo Day Now in its 12th year, Propel operates an accelerator for tech startups that spans all four Atlantic Provinces. Its next cohort, which will be announced soon, will include a group in Charlottetown, working out of LaunchPad P.E.I., the fourth province the group has worked in. Propel has been searching for a CEO since it parted ways with former chief executive Gary Dinn in November. “I am excited about the opportunity and look forward to working with the team,” said Punamiya in an email on Friday. “Propel has evolved greatly with the efforts of the board and the past EDs, the EIRs and of course the mentors.” Punamiya joins Propel just as the accelerator is preparing to announce its most recent cohort. It received more than 160 applications, which is an increase of 25 percent over its last cohort. Some 56 of these companies attended the selection camp. Propel runs two simultaneous channels in its cohort. Propel Build is a program based in Moncton for more mature companies that need to scale their businesses and increase revenues. Propel Launch is a program for earlier stage companies, and is offered in conjunction with community partners, such as Planet Hatch in Fredericton, Volta in Halifax, LaunchPad in Charlottetown and Common Ground in St. John’s. The six members of the Build program in the last cohort, which wrapped up in September, have since raised a total of $2.3 million. Disclaimer: Propel is a client of Entrevestor Jobs of the Week: Resson, BioNB by Scott Moreira | Feb 07, 2016 This week in Jobs of the Week, we’re focusing on multiple opportunities in Fredericton, from Resson Aerospace Corp. and BioNB , as well as a position in Halifax at 4Deep Inwater Imaging. Resson Aerospace specializes in precision agriculture solutions for large corporate clients. Using data-processing, analytics and swarm robotics, the Resson Agricultural Management and Analytics System , or RAMAS, gives the operator analytical insight and dynamic control over the farm area. BioNB is a bioscience association that works with start-ups, small and medium-sized businesses and researchers to provide coaching and development services in New Brunswick’s biosciences sector. 4Deep Inwater Imaging is a Halifax-based company that designs, manufactures, and sells digital in-line holographic microscopes. Products are sold direct and through a network of international distributors. Entrevestor and Qimple operate the Entrevestor Job Board , which helps match job openings and candidates in the tech and startup communities. It’s a cost-efficient way to reach the best people in the new economy. Fredericton Office Administrator Resson is seeking a multifaceted individual to fulfill an Office Administrator position. This role will involve collaboration in administration, tech, and field operational duties to ensure that the company’s office and support staff are running smoothly and efficiently. It demands organizational and multi-tasking skills; the candidate will be responsible for investigating current systems and processes, and will work with others to optimize business operations to maximize efficiency. Daily responsibilities include data-entry, receiving, prioritizing, and distributing scheduling, and coordinating with suppliers. Qualifications for the position include a Bachelor’s Degree and one to three years’ experience in a similar role. Optical Engineer Resson is looking for a candidate to work on the integration and optimization of hardware systems, and linking optical technologies to farm-management equipment. Work will be carried out in both lab and field environments, moving quickly through phases of development and deployment to ensure timely and efficient capture of data. Responsibilities include defining optical requirements for imaging systems, determining test requirements for new products, camera calibration, testing/debugging hardware and software, and operating optical equipment in field. Qualifications for this role are a Masters Degree one of the following; Optics, Computer Vision, Electrical Engineering, or Computer Science. This position will require travel within the province. Agronomist Resson is looking to fill a full-time position that will contribute to the application of Resson’s machine learning engine to agricultural data. This role will provide the ground truth assessment of research plots and actively participate in demonstrating and drawing on the correlation between variables that affect yield. The successful candidate will work closely with multiple parts of the organization and will contribute to the design and monitoring of field experiments involving the collection and processing of data using different sensors. Responsibilities include becoming familiar with all stages of potato growth, local soil types, and appropriate controls for insects, diseases, and weeds. This position also entails weekly scouting and geo-location of weeds insects, diseases and nutrition issues as required. Qualifications include a Bachelor Degree in one of the following; Agronomy & Crop Science, Agricultural Science, Agriculture, or Plant Sciences. This role will require travel within the province. BioNB International Business Development Officer BioNB is looking for someone who will work closely with staff to increase the visibility of New Brunswick’s Bio sector on the global stage while assisting clients working to become export-ready. This position will also work closely with other ecosystem stakeholders to develop reciprocal inward investment opportunities for the province as they relate to the Bio sector. The successful candidate will work to gather intelligence on potential international market clusters, and successful models for global partnerships. Qualifications for this position are a Bachelor Degree as well as five years’ experience in a similar role. Position is for a two-year term with a possibility of extension, application closing date is Feb. 29. Halifax Executive Assistant/Office Co-ordinator 4Deep has an immediate opening for an executive assistant position. This position will work in day to day operational duties as well as scheduling, trade shows and bookings, invoicing/ quotations, and purchasing. This position requires a dynamic individual who is self-motivated, organized and task flexible. The deadline for applications is Feb. 15. KW-based Pout Bought by Everalbum by Peter Moreira | Feb 05, 2016 Laura Smith and Riley Donelson Pout, the Waterloo Region company whose app allows people to explore the fashion industry, has been bought by San Francisco-based Everalbum for an undisclosed sum. The company’s co-founders, engineer Laura Smith and designer Riley Donelson, will join the Everalbum team in Kitchener and continue to grow the Pout brand on a global scale. “We’re proud that this acquisition continues our relationship with the Waterloo tech community,” said Donelson, in a statement distributed by the Waterloo Accelerator Centre. “Pout joins a list of successful startups emanating from University of Waterloo, Velocity, Communitech, and the Accelerator Centre. We’re excited to continue the movement started by our tech peers, like Google, Kik, and Shopify, in establishing a Canadian ecosystem which we are proud to be a part of.” Smith and Donelson started Pout to develop and foster a community of people who are passionate about beauty and fashion. Their app allows users to explore, discover and share their experiences, styles and techniques through photos and videos. It has gained traction, striking a chord with both users and large brands in the fashion industry. Pout began in the University of Waterloo’s Velocity program, and subsequently joined the second cohort of Accelerator Centre’s AC JumpStart program to help grow and scale their business to a broader audience. Everalbum is a blend of a productivity-app and a cloud-storage solution that allows people to store and share their photos and videos forever – the modern equivalent of a family photo album. The acquisition process began when Donelson traveled to San Francisco to explore funding opportunities, and met Everalbum Co-founder Andrew Dudum through a mutual friend. They quickly discovered they had common ambitions and goals and stayed in touch over the next few months. Dudum mentioned Everalbum’s desire to establish a second office in Waterloo Region due to the strength of the ecosystem and the talent pool. Everalbum moved into Kitchener’s Lang Tannery building in November and talks about acquiring Pout quickly ensued, said the statement. “This acquisition is part of a company-wide effort to build the most seamless, mobile first photo experience on iOS and Android,” said Dudum. “Today, we strengthen that ability by adding some of the best design and engineering minds to our team. Pout’s vision for a community of fashion conscious users was to help them explore their unique sense of fashion through photos.” ESentire Raises US$19.5M Round by Rose Behar | Feb 04, 2016 J. Paul Haynes Cambridge, Ont.-based cybersecurity company eSentire has raised US$19.5 million (C$26.8 million) in a round of funding co-led by eastern U.S. fund Edison Partners and Toronto-based Georgian Partners. ESentire, which protects mid-size businesses against cyberattacks using a combination of automation and 24/7 human analysis, put out a release on Wednesday announcing the raise and stating that the funds would be used for launching in to new locations and verticals. Both Georgian Partners and Edison Partners had participated in eSentire’s previous Series C raise of $14 million in September, 2014. Other investors in both rounds are returning investors Cisco Investments of San Jose, Calif., and Northleaf Ventures Catalyst Fund of Toronto. A new  investor in the latest round is Information Venture Partners II , of Toronto. Vidyard Raises $35M C Round Founded in 2001, eSentire currently protects over $2.2 trillion in the assets for more than 500 clients. The company provides a service called Continuous Advanced Threat Protection, which monitors and solves cyber threats in real time and has been noted as a best practices framework by analyst firm Gartner Research. CEO J. Paul Haynes stated that it is the company’s surveillance team that sets them apart from competitors. “We offer clients real eyes on glass monitoring 24×7 and it works,” said Haynes, “This investment recognizes our success and will help us to continue to expand our reach to protect even more clients.” Haynes adds that there is growing demand for cybersecurity services: “The business community is coming to terms with the new requirement for cybersecurity and the level of protection needed to defend themselves, and eSentire is ready to deliver in this environment where hyper-vigilance married to advanced technology makes the difference.” In June 2015, eSentire opened its European headquarters in Cork, Ireland, with plans to significantly build their team in the region. In November, the company came in 42nd place in the Deloitte Fast 50, a list which assesses revenue growth of Canadian companies over a four-year span. The company had achieved 202% percent growth over that period. Lenard Marcus, partner at Edison Partners, said in the statement that eSentire outshone the vast majority of investment opportunities with its impressive year over year growth. “ESentire and its leadership team continue to prove their ability to innovate and effectively mitigate threats for its clients and its apparent their success isn’t slowing down,” he said. The Impact of the I-3 Competition by Peter Moreira | Feb 04, 2016 | 1 Peter Vinall, left, and Robert Richardson of Sustane Technology show their hardware. The great and the good gathered at the Trade and Convention Centre in Halifax Wednesday evening to witness a substantial exercise in seed funding. Officially, they were at the awards gala for the I-3 Technology Startup Competition , watching Sustane Technologies of Chester win $225,000 for several awards, including the grand prize. But on a pragmatic level, what they saw was the culmination of a process in which 15 young companies from across the province received at least part of the money and expertise to launch successfully. This sort of competition has become an annual fixture on the Atlantic Canadian startup community’s calendar. Innovacorp , the Nova Scotia innovation agency, holds its biennial I-3 event to conclude in every even year. And across the Bay of Fundy, the New Brunswick Innovation Foundation stages its Breakthru competition, always winding up in an odd year. There are two effects of these competitions — one very focused and the other much broader. First, there is the funding of young companies. Both competitions hand out several hundred thousand dollars in cash and in-kind services. It was $950,000 in the case of I-3. What that means is that a handful of companies will receive a portion of the resources they need in their first year or two. Sustane Technologies gets validation and $225,000 for being selected the winner of the South Shore zone, the waste diversion tech, and the overall I-3 winner. And $100,000 in cash and services will go to the other four zone winners: Lootbag of Antigonish; Airline Employee Travel Inc. of Elmsdale; Site 2020 Inc. of Halifax; and Orenda Software Solutions of Sydney. Ten other companies each received $15,000 to $40,000. It will help. Consider the regional winners from the 2013-14 I-3 competition. Grand prize winner Heimdall Networks, which won $225,000, has changed its name to Mimir Networks , but the digital security company has continued to grow in the past two years. The other regional winners have gone in the right direction. Spring Loaded Technology of Dartmouth is gearing to launch its knee brace that strengthens and stabilizes the joint, and CEO Chris Cowper-Smith won the 2015 BDC Young Entrepreneur’s Award. Cellufuel , the South Shore winner two years ago, announced a $5-million funding round last summer to finance the construction of its demonstration plant at the ReNova Scotia Bioenergy site in Brooklyn. So the funding helped the winners. But these contests do serve a broader purpose. They help to get potential entrepreneurs, people with ideas but limited business experience, out of their basement and into the arena. Both Breakthru and I-3 offer boot camps to entrants. That helps people with good ideas to move forward, and those with bad ideas to move on quickly. It’s difficult to over-emphasize the importance of weeding out bad ideas fast. Will all of the winners succeed? Probably not. It’s simply the nature of the startup model that a lot of these companies, even those with great ideas, stumble and fall. But Sustane and the other winners now have the chance to at the very least flesh out a solid business plan and improve their chances of success. (Disclaimer: Innovacorp is a client of Entrevestor. ) CareGuide Invests in Qimple by | Feb 04, 2016 Toronto-based CareGuide , which owns several websites that help people find care-givers, has made a strategic investment in Moncton-based recruitment technology company Qimple . Qimple Founder and CEO Yves Boudreau confirmed the investment in an email on Thursday. The companies did not reveal the value of the investment. Qimple, which is a graduate of the 500 Startups program in Silicon Valley, makes the hiring process easier for recruiters and applicants due to its applicant tracking system and proprietary candidate-scoring tool. The company also operates a range of job boards and hiring platform, including the Careguide job board and Entrevestor Job Board (a partnership between Entrevestor and Qimple). Last year, Qimple closed a $600,000 equity funding round from such investors as the New Brunswick Innovation Foundation ; BDC Capital ; Dan Martell, founder of Clarity in Moncton; Halifax entrepreneur and investor Patrick Hankinson; and Sanjay Singhal, the CEO of Toronto’s The company also received US$100,000 investment on joining the 500 Startups accelerator. CareGuide operates a portfolio of care matchmaking services, including,,,, and The company has raised $5.5 million in equity and debt in the past two years, including equity investment from about 70 individual investors. CareGuide said last year it would use the financing to invest in developing new growth channels, mobile applications, and to explore strategic acquisitions. Last August, it acquired Sustane Technologies Wins I-3 by Sabina Wex | Feb 04, 2016 Robert Richardson, left, appears with Innovacorp Chair Rod Burgar, Peter Vinall, and Innovacorp CEO Stephen Duff. Sustane Technologies Inc. , a Chester-based cleantech company, was named the winner Wednesday of the biennial I-3 Technology Start-up Competition , which recognizes the best new innovative business in Nova Scotia. The company, which received a total of $225,000 in the competition, developed a system that completely recycles municipal solid waste streams, eliminating the need for landfills. Innovacorp , an early-stage venture capital firm owned by the p

  • Where is Clean Simple's headquarters?

    Clean Simple's headquarters is located at Halifax.

  • What is Clean Simple's latest funding round?

    Clean Simple's latest funding round is Seed VC.

  • How much did Clean Simple raise?

    Clean Simple raised a total of $430K.

  • Who are the investors of Clean Simple?

    Investors of Clean Simple include High Line Venture Partners, East Valley Ventures, Patrick Hankinson, David Sobey, Stuart MacDonald and 4 more.

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