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Claria Corporation

Founded Year



Dead | Dead

Total Raised


About Claria Corporation

Founded in 1998, Claria is a pioneer and leader in online behavioral marketing and Web personalization technology. Claria's proprietary behavioral marketing platform provides consumers with relevant content and advertising based on their Web browsing and search behavior. This technology powers PersonalWeb, a Web personalization service that automatically creates and maintains a custom home page for each user based on their online interests. Claria headquarters are located in Redwood City, CA, with offices in Los Angeles, Chicago, New York, Washington D.C. and Tokyo. Claria Corporation was formerly known as Gator Corporation before being renamed in 2003. The name change attributed the brand shift to an expansion of its product offerings. It also followed the firm coming under regulatory fire and being accused of distributing spyware. The company shuttered in October 2008.

Headquarters Location

555 Broadway Street

Redwood City, California, 94063,

United States


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Research containing Claria Corporation

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CB Insights Intelligence Analysts have mentioned Claria Corporation in 1 CB Insights research brief, most recently on Apr 24, 2023.

Expert Collections containing Claria Corporation

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Claria Corporation is included in 1 Expert Collection, including Ad Tech.


Ad Tech

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Claria Corporation Patents

Claria Corporation has filed 10 patents.

patents chart

Application Date

Grant Date


Related Topics




Metabolism, Transcription factors, Clusters of differentiation, Cellular respiration, Amines


Application Date


Grant Date



Related Topics

Metabolism, Transcription factors, Clusters of differentiation, Cellular respiration, Amines



Latest Claria Corporation News

Salsa Gator to Power Bingolar's Online Casino Content Offering

Jun 1, 2023

iGaming News Thu, Jun 01, 2023 15:00 CET Salsa Technology has today launched a wide selection of its high-quality casino content on Brazilian operator Bingolar via Salsa Gator. This progressive partnership means Bingolar is in position to enhance its online operation by providing its players with even more immersive gaming experiences. Salsa Gator has grown considerably to feature a wealth of localised games that have been behind the company’s dominant position within the market. From one integration, Bingolar has frictionless access to Salsa Gator’s collection of over 70 third-party providers, including High5Games, Evolution, RedRake, Hacksaw and Spribe. These are  expertly supported by a library of proprietary titles that is enriched with locally-themed titles such as Cuca’s Swamp Bingo and Jogo dos Bichos Praia. Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: "Bingolar excels in creating exceptional online gaming experiences which has helped them become a firm favourite for online casino fans. Partnering with Bingolar means our Salsa Gator offering can be enjoyed by even more players in the LatAm region.” Bingolar’s Director, Kainnan Pitano added: “Salsa Technology’s reputation within Latin America is outstanding and we couldn’t be happier to welcome its content into our operation. They have built an excellent content portfolio that will help take our online entertainment operation to the next level.”

Claria Corporation Frequently Asked Questions (FAQ)

  • When was Claria Corporation founded?

    Claria Corporation was founded in 1998.

  • Where is Claria Corporation's headquarters?

    Claria Corporation's headquarters is located at 555 Broadway Street, Redwood City.

  • What is Claria Corporation's latest funding round?

    Claria Corporation's latest funding round is Dead.

  • How much did Claria Corporation raise?

    Claria Corporation raised a total of $86.5M.

  • Who are the investors of Claria Corporation?

    Investors of Claria Corporation include Rogers Communications, Softbank Capital, Sand Hill Capital, Asia Pacific Ventures, U.S. Venture Partners and 8 more.

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