Founded Year

2014

Stage

Acquired | Acquired

Total Raised

$8.4M

About ciValue

ciValue enables retailers to maximize their customer growth and generate new revenue streams from their suppliers - through AI-based customer insights, self-managed data monetization solutions, and highly profitable omnichannel personalization. The company leverages AI, and ML technologies to extend the customer experience across all channels, helping retailers to get omnichannel insights, hyper-personalized offers at scale, and better collaboration with their brands.On March 21st, 2022, ciValue was acquired by NielsenIQ. The terms of the transaction were not disclosed.

ciValue Headquarter Location

HaKidma st. 3

Yokneam, 2066731,

Israel

046067772

ciValue's Product Videos

ESPs containing ciValue

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Food & Grocery Tech

Companies in this market provide web-based platforms or apps for customers to earn loyalty rewards both in stores or online.

ciValue named as Challenger among 4 other companies, including Ibotta, Fetch Rewards, and SoundCommerce.

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ciValue's Products & Differentiation

See ciValue's products and how their products differentiate from alternatives and competitors

  • Retail media intelligence

    Retailers are still figuring out the best way to monetize their media assets while avoiding investing tremendous amounts of money and resources into media businesses. To accelerate retailer’s path to retail media, we have created a retail media intelligence solution that enables them to attract and sustain incremental investments from their brand partners by leveraging their first party data and media to deliver insights, hyper-targeted segmentation, and closed loop measurements on ad performances . For this reason we have put together a dedicated solution that helps retailers, brands and digital partners leverage the insights of our retail customer DNA platform to perform real-time ad scoring, while enabling them to create and export audiences that match their objectives, and measuring their efforts across channels

    Differentiation

    Fast time to value – can be implemented in just 6-8 weeks vs. 5+ months for competitive and internal IT offerings 

    Created for retaielrs - brands collaboration. Fully productized enabling retailers to keep all revenue generated from joint activities 

    Using self-serve mechanisms for audience building, on the fly, across thousands of parameters and attributes 

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    Differentiation

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    Differentiation

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    Differentiation

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    Differentiation

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Expert Collections containing ciValue

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

ciValue is included in 4 Expert Collections, including Store management tech (In-store retail tech).

S

Store management tech (In-store retail tech)

1,483 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.

G

Grocery Retail Tech

818 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

T

Targeted Marketing Tech

363 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

R

Retail Media Networks

173 items

Tech companies helping retailers build and operate retail media networks.

Latest ciValue News

NielsenIQ launches retail media solution to monetize assets and measure ROI for retailers

May 17, 2022

NielsenIQ launches retail media solution to monetize assets and measure ROI for retailers 4 minutes ago NielsenIQ Activate allows retailers to leverage their own data to accelerate new revenue streams Chicago--(ANTARA/Business Wire)- Today, NielsenIQ, a global information services company, announced the launch of NielsenIQ Activate; a software-as-a-service (SaaS) solution that enables retailers to accelerate revenue opportunities through retail media and comprehensive customer insights that activate shoppers with personalized promotional offers. NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement. This SaaS tool, part of the NielsenIQ Connect platform, will allow retailers to create sustainable revenues by monetizing their retail media assets across physical and digital channels. Additionally, retailers will be able to boost credibility with brands and inform them of the insights they need to command their customers’ attention, act on those insights, and measure the ROI of their activities across all channels. “We are devoted to continuing our legacy by defining the next century of consumer and retail measurement,” says Xavier Facon, Global Head of Retail Media, NielsenIQ. “NielsenIQ Activate brings together the ability to achieve a granular view of customers across all channels and gather insights into the risks and opportunities for advertisements into a single platform. This will easily allow retailers to launch campaigns based on predictive audience building and collect measurements on the impact of ads across all channels while aligning with brand partners.” Recognizing that every retailer is different, NielsenIQ Activate offers retailers the capability to take retail media in-house and the flexibility to integrate it into their individual ecosystems. Additionally, retailers will be able to build personas and precise audiences across thousands of customer attributes; gain out-of-the-box customer-centric omnichannel insights for better decision making; decrease the time to launch and measure personalized customer engagements in real-time, across owned and external media, and align with brands on customer needs to maximize data & media monetization. “NielsenIQ is scaling growth on a global level and building a strong foundation for the next century of consumer and retail measurement – one that is fast, nimble, and connected,” said David Johnson, Global President of Retail, NielsenIQ. “The market is evolving, and it is our job to make sure the measurement industry evolves with the times. As the leading global information service company in this industry, we are diligent about accurately representing the rapidly changing retail landscape and the diverse needs of our clients.” Combining capabilities from recent acquisitions, Precima and CiValue, allow NielsenIQ Activate to support personalization capabilities that are incremental to NielsenIQ’s core capabilities, which the retail industry relies on for critical decision making and personalized experiences. NielsenIQ continues to be a champion of change through its retail products and collaboration programs, enabling retailers and brands to increase their share of wallet by using real-time customer data and insights, and empowering them with the right set of activations to act on it and measure it. “CiValue and Precima’s simple, intuitive solutions leverage cutting edge technology and powerful data science, that, combined with NielsenIQ’s global performance measurement will truly tie together retailers with CPG manufacturers,” says Beni Basel, Co-founder and CEO, CiValue. “No other platform can help retailers and brands collaborate to grow customer value with a simple and intuitive AI platform that puts their customers at the center of strategic decision making.” For more information on NielsenIQ Activate, please visit https://nielseniq.com/global/en/solutions/nielseniq-activate/ . About NielsenIQ NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth. NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population. For more information, visit NielsenIQ.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20220516005072/en/ Contacts

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  • When was ciValue founded?

    ciValue was founded in 2014.

  • Where is ciValue's headquarters?

    ciValue's headquarters is located at HaKidma st. 3, Yokneam.

  • What is ciValue's latest funding round?

    ciValue's latest funding round is Acquired.

  • How much did ciValue raise?

    ciValue raised a total of $8.4M.

  • Who are the investors of ciValue?

    Investors of ciValue include NielsenIQ, Nielsen Innovate, Bright Pixel Capital, Emery Investments, Deutsche Telekom and 4 more.

  • Who are ciValue's competitors?

    Competitors of ciValue include IRI and 3 more.

  • What products does ciValue offer?

    ciValue's products include Retail media intelligence and 4 more.

  • Who are ciValue's customers?

    Customers of ciValue include REMA, COOP and Super-Pharm.

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