Search company, investor...
Citrus Lane company logo

Citrus Lane

Founded Year



Dead | Dead

Total Raised




About Citrus Lane

Citrus Lane ceased operations. Citrus Lane is a subscription e-commerce company. It provides a monthly package of products, including toys and product samples, and more. It was founded in 2011 and is based in Mountain View, California.

Headquarters Location

211 South, Whisman Road Suite B

Mountain View, California, 94041,

United States


Missing: Citrus Lane's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: Citrus Lane's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Expert Collections containing Citrus Lane

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Citrus Lane is included in 2 Expert Collections, including E-Commerce.



10,711 items


Baby and Kids Tech

1,281 items

Companies developing tech-enabled products and services that primarily serve babies, children up to approximately 12 years old, and their parents.

Latest Citrus Lane News

Allume Launches On-Demand Personal Shopping Service with $3M Investment from True Ventures

Oct 11, 2017

Allume Founder Mauria Finley raised $3M in seed funding from True Ventures Founded by e-commerce veteran Mauria Finley, whose last startup, Citrus Lane, a subscription service for young families, was acquired by, Allume addresses a major need. The Internet has disrupted traditional retail, but the explosion of new brands and shopping sites makes it difficult for customers to find items they love on their own. Current subscription services automatically send customers boxes of clothing chosen mostly by algorithms, but many items are not a good match for the customer and are returned. Each customer using the Allume service is connected with her own personal stylist who conducts an introductory consultation on goals, style, body shape, and budget and then shops the entire web to find clothing and accessories. Stylists creates a virtual Lookbook to share with the client via text and email. The client is free to purchase what she likes, and the items ship directly from the retailer. She can continue working with the same stylist whenever she has another shopping need. Clothing prices are never marked up, and the service is essentially free -- customers pay a $20 fee that is refunded with purchase. "Professional women with regular budgets want help with their shopping needs," explains Allume Founder and CEO Mauria Finley, who previously led the Home and Fashion divisions for eBay, and also serves on the Board of Directors of Fossil Group. "But every woman is different. Allume uses data to match each customer with a stylist who 'gets her' and can serve as a long-term shopping partner. Our platform helps stylists quickly find and share clothes that could be a good fit, and we believe the direct human communication dramatically improves customer satisfaction with the experience and the clothing they buy." Allume's marketplace business model provides unique benefits for customers and brands. Stylists can shop for their customers at virtually any store on the web, and are not limited to private labels or items in inventory. They can source clothing from top retailers across a variety of price points and brands. The Allume platform provides brands with new customer acquisition, repeat sales and valuable data insights. Allume received $3 million in Seed funding from early stage investment firm True Ventures. "We believe Allume is creating a new business model in the $350 billion US market for apparel by using its platform to align shoppers, stylists, and brands and deliver a better experience for the many shoppers who are not satisfied with dragging friends around the mall, searching the Internet, or receiving mystery subscription boxes," said Ann Crady Weiss, venture partner at True Ventures. About Allume Allume ( ) is an on-demand personal shopping service that matches women with experienced stylists who help them find clothing and accessories that fit their body, budget and style. Allume's platform combines data science with real human interaction to create a personalized shopping experience. Allume's personal shoppers talk directly with customers and shop the entire Internet - not just private labels or products in inventory - to find the perfect items. Customers choose what to order, and prices are never marked up. Founded by e-commerce veteran Mauria Finley and headquartered in Silicon Valley, Allume is backed by a $3M seed round led by True Ventures. For more information, visit . About True Ventures Founded in 2005, True Ventures is a Silicon Valley-based venture capital firm that invests in early-stage technology startups. With capital under management in excess of $1.4 billion, True provides seed and Series A funding to the most talented entrepreneurs in today's fastest growing markets. The firm maintains a strong founder community and offers innovative educational opportunities to its portfolio, helping entrepreneurs achieve higher levels of success and impact. With more than 200 companies funded and multiple companies acquired, the current True portfolio has helped create over 8,500 jobs. To learn more about True Ventures, visit . Media Contact:

Citrus Lane Frequently Asked Questions (FAQ)

  • When was Citrus Lane founded?

    Citrus Lane was founded in 2011.

  • Where is Citrus Lane's headquarters?

    Citrus Lane's headquarters is located at 211 South, Whisman Road, Mountain View.

  • What is Citrus Lane's latest funding round?

    Citrus Lane's latest funding round is Dead.

  • How much did Citrus Lane raise?

    Citrus Lane raised a total of $6.6M.

  • Who are the investors of Citrus Lane?

    Investors of Citrus Lane include, Greylock Partners, Baseline Ventures, GGV Capital and Kapor Capital.

  • Who are Citrus Lane's competitors?

    Competitors of Citrus Lane include Zulily and 2 more.

Compare Citrus Lane to Competitors

Giggle Logo

giggle is a one-stop source for new parents, offering a complete checklist of essentials, gifts and resources to make the transition to parenthood easier and smarter, including giggle's own line of baby products, giggle Better Basics; its pregnancy site, giggleGLOW; its content site, giggleGAB; and its charitable programs, The Great giggle Giveback and with the Worldwide Orphans Foundation. giggle designs and edits the selection of furniture, gear, clothing, toys, bedding, baby care, gifts, and more, making sure to keep it simple, stylish and healthy.

Zulily Logo

Zulily operates as an online retailer. It offers bibs and burp cloths, backpacks, bedding, blankets, bodysuits, costumes, diaper bags, hats, highchairs, jackets, maternity apparel, nursery furniture, shoes, sleepwear, strollers, toys, and toddler apparel. The company was founded in 2010 and is based in Tumwater, Washington.

Totsy Logo

Totsy is a members-only e-commerce site that offers moms on-the-go and moms-to-be access to brand-specific sales, at a discount, just for them and the kids, ages 0-8. Products include prenatal care products, baby gear, travel accessories, bedding and bath, children's clothing, toys, DVDs, and educational materials. In June 2013, Totsy was acquired by Modnique. The valuation of Totsy was undisclosed. Other terms of the deal were not released.


DoodleDeals is a group buying site focused on deals for moms and kids.

The Honest Company Logo
The Honest Company

The Honest Company (NASDAQ: HNST) is an online retailer of personal care product. It offers products such as diapers, wipes, bath, skincare, home cleaning, health and wellness products, and more. It was founded in 2011 and is based in Los Angeles, California.


Wittlebee is an online kids clothing club that aims to keep parents well stocked with the basics like onesies, t-shirts, socks, leggings and more. The company creates custom packages for members based on a child's age, color preferences and geographic location.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.