CitrusAd
Founded Year
2017Stage
Acquired | AcquiredTotal Raised
$3.45MAbout CitrusAd
CitrusAd is a sponsored search platform built for online retailers. The easy integration allows for immediate and scalable monetization of e-commerce websites by giving suppliers the ability to participate on a cost-per-click basis. On July 15th, 2021, CitrusAd was acquired by Publicis Groupe. The terms of the transaction were not disclosed.
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Research containing CitrusAd
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CB Insights Intelligence Analysts have mentioned CitrusAd in 1 CB Insights research brief, most recently on Feb 24, 2023.
Expert Collections containing CitrusAd
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
CitrusAd is included in 4 Expert Collections, including Conference Exhibitors.
Conference Exhibitors
5,302 items
Targeted Marketing Tech
206 items
Retail Media Networks
327 items
Tech companies helping retailers build and operate retail media networks.
Ad Tech
3,737 items
Companies offering tech-enabled marketing and advertising services.
Latest CitrusAd News
May 16, 2023
KamCity 16th May 2023 CitrusAd, a leader in retail media, has unlocked keyword bidding for brands and advertising agencies. The tech company’s campaign dashboard has always shown which keywords were working the best for each campaign, with visibility into share of voice and percent of impressions won. However, marketers can now include separate bid strategies on each keyword all within one campaign, which is claimed will simplify campaign creation and consolidate campaign management. The new feature is set to be rolled out from June ( see video ). The CitrusAd platform already suggests appropriate keywords and allows the advertiser to choose all keywords, while transparently showing the performance of each keyword within campaigns. Now brands and agencies can run campaigns on CitrusAd and optimise based on the performance of selected keywords. This is the first in a series of platform enhancements that CitrusAd is introducing to help brands and advertisers easily create and manage campaigns. “CitrusAd is delighted to bring this easy and intuitive way for marketers to optimise their campaigns,” said Adam Skinner, Managing Director, Retail Media Networks, CitrusAd. “While a campaign may have had a CPC bid across the board initially, it was incredibly clear on our platform that some keywords are more valuable to marketers than others. The new bid-by-keyword capability, allows marketers to weight their campaigns by the most effective keywords for profitable results.” TAGS
CitrusAd Frequently Asked Questions (FAQ)
When was CitrusAd founded?
CitrusAd was founded in 2017.
Where is CitrusAd's headquarters?
CitrusAd's headquarters is located at 116 Adelaide St, Brisbane.
What is CitrusAd's latest funding round?
CitrusAd's latest funding round is Acquired.
How much did CitrusAd raise?
CitrusAd raised a total of $3.45M.
Who are the investors of CitrusAd?
Investors of CitrusAd include Publicis Groupe.
Who are CitrusAd's competitors?
Competitors of CitrusAd include Swiftly and 2 more.
Compare CitrusAd to Competitors
Topsort offers a platform that uses auction-based native ad infrastructure and APIs to help marketplaces and retailers scale native monetization.
Kevel offers the infrastructure application programming interface (API). The company offers advertisement server API, relay, email advertisement, and more. It was founded in 2010 and is based in Durham, North Carolina.
Inmar is a technology company that operates intelligent commerce networks. The company's platforms connect offline and online transactions in real time for leading retailers, manufacturers, and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Inmar's Promotions, Supply Chain, and Healthcare platforms enable commerce, generate meaningful data, and offer growth-minded leaders actionable analytics and execution with real-time visibility. Inmar's information management offerings aim to enable the improvement, automation, and implementation of business information processes, including document imaging and data entry, healthcare information management solutions, and document printing and delivery.
MOLOCO operates as a mobile advertising infrastructure-as-a-service (IaaS) company powering a mobile ecosystem. Its ad performance engine enables publishers to convert data into advertising performance and ultimately, revenue, offering app publishers a platform capable of monetizing both marketing and advertising programs. The company was founded in 2013 and is based in Redwood City, Califonia.
Swiftly is a tool to digitally transform the relationship with customers, grow sales, increase store visits, and win customer loyalty. Swiftly helps stores distribute the deals most relevant to each individual shopper. The company takes best deals, leverages machine learning technology to determine which ones customers care most about, and serves them right to a customer's phone. The company was founded in 2018 and is based in Seattle, Washington.
Equativ, formerly Smart AdServer, develops and markets premium ad serving solutions for media agencies and publishers to manage display campaigns on the web, mobile, and iPad/tablets. The company was founded in 2001 and is based in Paris, France.
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