CitizenNet

May 29, 2020

Share Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from CitizenNet, System1, Targetable, Tinuiti, and SpotX. CitizenNet, Condé Nast’s in-house  social advertising  agency and platform, has been named the winner of three Gold and one Silver Stevie® Awards in The 18th Annual American Business Awards. CitizenNet won Gold Stevie Awards in the New Product or Service Introduction of the Year, Marketing Campaign of the Year – Healthcare – Rx – Devices, and Health & Pharmaceuticals – Product categories. Additionally, they won a Silver Stevie Award in the Online Marketing Campaign of the Year category. Over the weeks of lockdown TV viewers have seen an increasing volume of  COVID-19 related ads. With 79% of the UK population watching TV, brands have unprecedented opportunities for reach – but are they running the right creative? Brands have been attempting to reach audiences with messages of hope and togetherness, but will these result in long-term brand building impact? New insight from System1 shows what creative elements are resonating in a COVID-19 world and why. Targetable, a  virtual ad agency , announced that it has been included on the prestigious “Cool Companies” list for 2020 by Connect w/ San Diego Venture Group. Targetable won out amongst more than 250 applicants. Tinuiti, the largest independent  performance marketing  agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and gives  OTT customers the flexibility to find the most beneficial mix along with transparency into every dollar spent. SpotX , the leading global  video advertising platform,  announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including  connected TV (CTV) and is the most robust in-market for video. By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint the value across all video channels. To participate, write to us at  news@martechseries.com