Jul 11, 2023

By DARREN HOWELLS The styling suite will open in the heart of Shoreditch [London] on the 14th July. Social-first fashion brand, Cider, unveils the opening of its highly anticipated pop-up styling suite. For a limited time only, from July 14th-15th, Cider consumers and fashion enthusiasts alike will have the opportunity to explore the brand’s first-ever UK pop-up experience. Located in vibrant Shoreditch, the event will kick off with an exclusive, invite-only preview, granting press, influencers and VIPs an exclusive experience with their Festival edit. Guests will get the chance to try-on, and take away their favourite Festival ‘fits, whilst also getting the chance to freshen up their nails at the in-store nail bar. On July 15th, the pop-up will open its doors to the public, offering Cider consumers a chance to immerse themselves in the brand, in-person for the very first time within the UK. The full collection will also be available at https://www.shopcider.com/ , along with some great interactive experiences taking them into the world of the Cider brand, for a truly fun and immersive experience. The collections are fully inclusive and offer the collections from XXS – 4XL. “We are thrilled to introduce our pop-up showroom to the UK Market. As this is the very first-time Cider has offered an in-person experience to UK consumers, we’re so excited to see how it’s received. This is a unique experience that truly reflects our commitment to offering our audience a social-first fashion experience, and we look forward to welcoming our devoted UK customers next weekend!” – Fenco Lin, Co-Founder & Chief Fashion Officer, Cider. Fans of the brand, include Willow Smith, Lisa of BLACKPINK, Jisoo is also a fan of Cider, as are Minji and Hanni from breakout girl group New Jeans. who have all worn the brand creating truly viral moments, with people re-creating these looks. More about Cider the brand: Cider is a globally-minded, social-first fashion brand. Founded in 2020, the company’s innovative approach to building community, reducing inventory waste, and shipping anywhere has made it a new favourite for a generation of digitally native consumers. By integrating a pre-order option and educating the customer on the possibility of a zero-inventory future, Cider’s retail model is actively reducing the waste that often accompanies accessible fashion – without having to sacrifice affordability. Simultaneously, Cider inspires its customers with its ethos that fashion is the perfect tool to celebrate yourself – and own your spotlight – on any day of the week.