Search company, investor...

Founded Year



Acquired | Acquired

Total Raised






About operates in conversation intelligence. It involves capturing and analyzing customer calls, meetings, and emails to provide insights. The company primarily serves the sales industry. It was founded in 2015 and is based in San Francisco, California. In July 2021, was acquired by ZoomInfo.

Headquarters Location

465 California Street Suite 600

San Francisco, California, 94104,

United States



ESPs containing

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Sales & Customer Service

The conversation intelligence market offers valuable insights into customer interactions, enabling businesses to enhance their communication strategies and drive better outcomes. These solutions use AI and natural language processing (NLP) technologies to analyze conversations, whether they occur in calls, emails, or other communication channels. By extracting meaningful data from these conversati… named as Challenger among 15 other companies, including Salesforce, HubSpot, and Zoom.


Research containing

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned in 3 CB Insights research briefs, most recently on Apr 21, 2023.

Expert Collections containing

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces. is included in 2 Expert Collections, including Ad Tech.


Ad Tech

3,757 items

Companies offering tech-enabled marketing and advertising services.


Artificial Intelligence

11,383 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.

Latest News

LeadGenius co-founder gets back to user-centric design roots with Marvin

Feb 23, 2022

Prayag Narula and his brother, Chirag Narula, aim to do for product and market research calls what Gong and did for sales calls. They created Marvin in 2020, a user research platform that helps companies better understand the needs of their customers. It stems, in part, from Prayag Narula’s background. He co-founded and ran marketing technology company LeadGenius for many years, guiding it to raise over $30 million in venture funding and grow to hundreds of employees. Not coming from a sales and marketing background, he decided to hire a friend to join LeadGenius, who eventually transitioned to CEO at the beginning of the pandemic. At the same time, Prayag Narula stepped down as CEO, but stayed on the board of directors. “Marvin is in some ways me going back to my roots in user-centric design,” he said. “Sales teams talk to customers and want to make a sale, while customer success teams want to upsell. With product and design teams, their only agenda is how to make the customer’s life better with the product. It’s the purest form of user engagement, and we wanted to leverage that.” Narula went on to explain that at LeadGenius, the right tools were not available to get that done. Fast-forward to today, and thanks to video conferencing, it is easy to record conversations and mine them for information. However, more companies are seeing the value of being user-centric, but don’t know how to begin. Marvin co-founders Prayag Narula and Chirag Narula. Image Credits: Marvin Marvin’s technology is an interview and user research tool that plugs into video conferencing tools, like Zoom, and takes notes during the calls. It also automates all aspects of user research, including scheduling interviews and turning the recordings into searchable insights with keywords and hashtags. “Companies spend a lot of time talking to their customers, getting feedback and doing research,” Narula said. “All of this is happening over Zoom now. We help make these conversations more efficient and collaborative.” Thousands of customers are already using Marvin, like Lattice and Simon-Kucher, and record thousands of minutes of recordings each week. Many users leverage the technology to talk to customers to understand their challenges and get feedback on a design or product. From those conversations, they are figuring out patterns and sharing those with their respective teams. Companies are also using the tool as a management consultant to talk to industry experts or on academic research. Today, the company is coming out of private beta and announcing an earlier pre-seed round of $3.8 million. Sam Altman’s Apollo Projects and Fuel Capital co-led the round, with participation from Scrum Ventures, Hack.VC, Global Founders Capital, House Fund, Gaingels and a group of angel investors. The funding will enable Marvin to scale its team and product development to better enable teams to conduct, organize, analyze and share user interviews. Much of the company’s growth happened in the last five months. The company currently has 20 employees and is hiring across the board. “We’ve gone from zero paid users in the third quarter of last year to over a thousand users, so now it is time to scale that to thousands of paid users,” Prayag Narula said. Frequently Asked Questions (FAQ)

  • When was founded? was founded in 2015.

  • Where is's headquarters?'s headquarters is located at 465 California Street, San Francisco.

  • What is's latest funding round?'s latest funding round is Acquired.

  • How much did raise? raised a total of $100.55M.

  • Who are the investors of

    Investors of include ZoomInfo, Emergence Capital, Redpoint Ventures, Georgian, Sozo Ventures and 3 more.

  • Who are's competitors?

    Competitors of include Cogito, Replayz, Glyphic, Mindtickle, Attention and 7 more.


Compare to Competitors

Gong Logo

Gong is a company that focuses on revenue intelligence in the business sector. The company offers a platform that captures and understands customer interactions, then provides insights to help revenue teams make data-driven decisions. Gong primarily sells to sectors such as sales, marketing, and customer success. It was founded in 2015 and is based in San Francisco, California.

Outreach Logo

Outreach provides a platform for business sales communication. It offers a range of features such as enterprise-grade bidirectional customer relationship management (CRM) integration, safety and security features, activity analytics, and predictive communication intelligence. The platform manages customer interactions across email, voice, and social, and leverages machine learning. It was formerly known as ComponentLab. The company was founded in 2014 and is based in Seattle, Washington.

Avoma Logo

Avoma operates as a company that focuses on providing artificial intelligence (AI) powered technology solutions. It offers a range of services including meeting management, automatic recording and transcription of meetings, and conversation intelligence. These services are primarily targeted towards the sales and customer success sectors. The company was founded in 2017 and is based in Palo Alto, California.

Balto Logo

Balto provides artificial intelligence-powered live call guidance for contact centers. It delivers critical information on call to help contact center agents overcome objections, answer questions, and reduce handling times. It serves the insurance, healthcare, financial services, and other sectors. It was founded in 2017 and is based in Saint Louis, Missouri.


Jiminny is a company that focuses on revenue and conversation intelligence in the software industry. The company offers AI-powered software that records and analyzes customer interactions, providing actionable insights to help maximize team performance and boost sales. Its primary market is sales teams, customer success teams, and other business sectors that require data-driven coaching and performance tracking. It was founded in 2016 and is based in Boston, Massachusetts.

Mindtickle Logo

Mindtickle provides a data-driven solution for sales readiness and enablement fueling revenue. It offers applications, methodologies, and practices designed to drive sales onboarding and ongoing preparation. The company was founded in 2011 and is based in San Francisco, California.


CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.