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INTERNET | Internet Software & Services / Advertising, Sales & Marketing
choicestream.com

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Founded Year

2000

Stage

Series C - II | Dead

Total Raised

$84.1M

Last Raised

$14M

About ChoiceStream

ChoiceStream improves ad relevance and digital campaign performance by programmatically selecting optimum advertising opportunities based on a dynamic understanding of consumer's active preferences. With an extensive first and third party data network enhanced by proprietary data, ChoiceStream can target and convert the most valuable consumers in real-time. ChoiceStream is headquartered in the Innovation District of Boston and works with industry brands and their agencies.

ChoiceStream Headquarter Location

25 Drydock Ave Fifth Floor

Boston, Massachusetts, 02210,

United States

617-498-7800

Latest ChoiceStream News

IAB Names Dennis Buchheim SVP; James Smith, CEO, ChoiceStream; IRIS.TV Expands Advisory Board: David Clausen, Andrew Kraft & Eric Nowlin

Nov 7, 2016

Written on Tweet IAB (Interactive Advertising Bureau) announced that Dennis Buchheim (pictured left) has joined the trade organization as Senior Vice President, Data and Ad Effectiveness, and General Manager of the IAB Data Center of Excellence. With a successful track record in building digital advertising technology products for some of the industry’s biggest companies, Buchheim comes to IAB from Yahoo, where he served as Vice President of Product Management, leading product management for programmatic and premium advertising, targeting, measurement and insights, and trust and safety. In this newly created senior-level role, Buchheim will run the day-to-day activities of the Data Center of Excellence. He will also be responsible for developing business cases and executing programs that promote effective advertising—work that increasingly revolves around the responsible use of data to enhance digital experiences for consumers, while also optimizing results for publishers and marketers. In addition, he will oversee IAB efforts to establish and educate the industry on 3MS (Making Measurement Make Sense) and new measurement requirements. “We are thrilled to have Dennis join the IAB,” said Patrick Dolan, Executive Vice President and COO, IAB. “Dennis’ expertise in developing demand-side platforms, ad exchanges, ad servers, targeting platforms, audience insight tools, and more, will be a tremendous resource to IAB’s efforts to advance the industry forward in data, measurement, and ad effectiveness.” “IAB has been a great champion for the industry’s use of data, while ensuring trust and safety for the consumers that turn to digital screens on a daily basis,” said Buchheim. “But we’re at a crossroads in making digital advertising truly effective for everyone—consumers, marketers, agencies, and publishers/developers. We need to focus on delivering a better user experience and adopting clearer measurement standards to support continued growth of ad-funded businesses and realize the true potential of digital media. I look forward to working with the organization’s leadership and its members to continue driving this important work.” Dennis has worked in digital advertising since 2002, most recently at Yahoo. Dennis joined Yahoo from Microsoft, where he initially focused on distribution of advertising and web search products to new partners and Microsoft properties, was later promoted to be GM of Display Monetization, then took on product management of Microsoft’s ad exchange and ad network, and finally led program management for display advertising overall. Dennis’ first role in advertising was as GM of Inktomi’s paid inclusion business, which he helped to expand after the company was acquired by Yahoo, before moving on to lead product marketing for Yahoo/Overture partners. Before entering the ad space, Dennis designed and developed consumer and enterprise software products at industry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led product management and marketing at iHarvest, which was acquired by Interwoven for its award-winning tools for capturing, annotating, and sharing web content. A graduate of Brown University, Buchheim holds BA degrees in computer science and business economics. He will be based at the IAB West Coast office in San Francisco. ________________________________________________________________________ ChoiceStream Names Former Criteo Exec James Smith as Chief Executive Officer. ChoiceStream , a precision audience targeting platform, today announced the appointment of James Smith (pictured left) as chief executive officer. Veteran ad tech executive Smith joins ChoiceStream from Criteo, where he led sales and operations for North and Latin America as EVP Americas. Previously Smith held chief revenue officer positions at Verve, Flixster and the Huffington Post, as well as senior executive roles at AOL and Sony Pictures Digital Entertainment. Smith brings more than twenty years of experience leading successful digital advertising organizations to ChoiceStream. He replaces Eric Bosco, who successfully led the company into the advertising business beginning in 2011. “James knows customer value wins, and he has an exceptional record of building businesses that provide marketers with competitive value in a rapidly evolving digital market,” said Steve Johnson, founder and chairman of ChoiceStream. “He is joining ChoiceStream because he believes that our combination of science, customer-focus and steady innovation equips us to define the future of programmatic advertising.” ChoiceStream is an innovator in advertising technology, powering campaigns through a first-party consumer data platform that helps marketers target, engage, and understand the audiences that respond to any given marketing objective, whether branding, customer acquisition, engagement or sales conversion. The company’s machine learning optimization technology – built upon the leading audience research platform for polling consumers about their product and brand preferences – has made ChoiceStream the partner of choice for marketers industry-wide. “Advertisers today face a noisy digital marketplace, and marketers need the right partner to find, verify and reach their ideal consumers wherever they are,” said James Smith, chief executive officer at ChoiceStream. “I frankly believe ChoiceStream has mastered the noise, enabling marketers to engage audiences at scale through versatile audience targeting tools. I am thrilled to lead ChoiceStream in building new ways to deliver value for our advertising customers as the market keeps evolving and expanding.” ________________________________________________________________________ IRIS.TV Expands its Advisory Board with the Additions of David Clausen, Andrew Kraft, and Eric Nowlin. IRIS.TV , a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, announced that it has expanded its Advisory Broad from 11 to 14 with the additions of three senior executives with diverse experience in data science, online advertising and private equity. The new advisors are David Clausen, Andrew Kraft, and Eric Nowlin. David Clausen has been a Manager, Data Science at Facebook since March and before that was the company’s Data Scientist, Infrastructure for nearly 4 years. Earlier in his career he worked in data science at Jukebox TV and Natural Language Labs. He was also a Teaching Assistant at Stanford University from where he holds an MA in Computational Linguistics. Mr. Clausen also a BA in Cognitive Science from Pomona College where he met Field Garthwaite, Co-Founder and CEO of IRIS.TV. “I’m excited to help IRIS.TV make the best use of their massive inventory of video data to deliver an optimized viewing experience using the latest machine learning methodologies,” says Mr. Clausen (pictured left). Andrew Kraft serves as Vice President, Publisher Strategy & Account Management, at AppNexus. Previously, he was VP, Strategic Projects, where he defined and led key initiatives helping to bring new offerings swiftly to market and managed relationships with global DSP partners. Simultaneously, Mr. Kraft (pictured left) served as AppNexus’ acting, interim CFO. Before that, he was AppNexus’ VP, Business Development. Prior to joining AppNexus in 2012, Mr. Kraft was the SVP, AMP Publisher Solutions for Collective. He also served as VP of Member Services and Revenue Development for the Interactive Advertising Bureau (IAB). In addition, Mr. Kraft founded Executivity, a digital marketing and management consulting firm specializing in revenue development strategies. He studied Physics and Theater at the Massachusetts Institute of Technology. “I’ve spent my entire career helping publishers find new ways to monetize. From the first day IRIS.TV impressed me – both due to its powerful offerings and its management team – as a great solution for publishers’ video business,” says Mr. Kraft. “That’s why I joined as an advisor. I’m excited to be a part of the opportunity to help publishers improve engagement using real data to make smarter decisions – as with that engagement comes many more monetization opportunities for those publishers that use the IRIS.TV solution.” Eric Nowlin is a Private Equity Operating Advisor specializing in building scalable B2B multi channel North American distribution businesses. He currently serves as the Chair of Reliable Parts Holdings & Appliance Parts Depot and Lead Director of Arrowhead Electrical Products. Earlier in his career, Mr. Nowlin (pictured left) spent 8 years with WW Grainger, most recently as President of Grainger Canada in 2012 / 2013 and previously as the Vice President responsible for leading Grainger’s 6000+ U.S. Team members operating 400+ Branches, U.S. E-Commerce, 30,000+ OnSite Customer inventory management locations, and multiple Service Center Operations across the U.S. A graduate of Bowling Green State University, Mr. Nowlin also spent more than 20 years at Maytag where he was a Divisional Vice President of Sales and Vice President of National accounts working closely with large national retailers. “I have known several of the IRIS.TV executives for a number of years and was very excited about the work they are doing. In particular, serving relevant video content to users and expanding viewership is an area that has explosive opportunity in a number of end markets,” says Mr. Nowlin. “I was pleased to have the opportunity to work more closely with them.” “As IRIS.TV continues its rapid growth and continuous deployment of new products like Campaign Manager™, we work closely with customers and our exceptional Advisory Board to keep us mission focused,” says Field Garthwaite, IRIS.TV’s CEO (pictured left). “We are very pleased to have David, Andrew and Eric on the IRIS.TV team.” Subscribe to the free Adotas.com Newsletter ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly. ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field. ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

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Expert Collections containing ChoiceStream

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ChoiceStream is included in 1 Expert Collection, including Smart Money VCs (2017-2019).

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We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

ChoiceStream Patents

ChoiceStream has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

1/3/2008

5/8/2012

Virus families, Network theory, Networks, Business intelligence, Data management

Grant

Application Date

1/3/2008

Grant Date

5/8/2012

Title

Related Topics

Virus families, Network theory, Networks, Business intelligence, Data management

Status

Grant

ChoiceStream Web Traffic

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Page Views per User (PVPU)
Page Views per Million (PVPM)
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