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Founded Year



Series B - IV | Alive

Total Raised




Last Raised

$26.37M | 1 yr ago

About Choco

Choco provides a free ordering platform connecting restaurants and their suppliers. It offers a messenger application that allows suppliers and restaurants to communicate via text to manage order mishaps. The company was founded in 2018 and is based in Berlin, Germany.

Headquarters Location

Hasenheide 54

Berlin, 10967,


+49 178 5518 914


ESPs containing Choco

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Supply Chain & Procurement

The B2B e-commerce platforms market is a space where technology vendors offer solutions to help businesses streamline their ordering process, source products at better pricing, and integrate with accounting systems. These platforms also provide a channel for suppliers to market their products and receive orders from buyers. The market includes companies specializing in selling surplus and imperfec…

Choco named as Leader among 15 other companies, including Udaan, FoodMaven, and Pepper.

Choco's Products & Differentiators

    Order Management

    Easily manage all of your incoming orders


Research containing Choco

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Choco in 3 CB Insights research briefs, most recently on Sep 6, 2022.

Expert Collections containing Choco

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Choco is included in 3 Expert Collections, including Restaurant Tech.


Restaurant Tech

1,285 items

Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.


Unicorns- Billion Dollar Startups

1,229 items


Food Waste

264 items

Startups that help tackle food waste along the food value chain. Includes solutions that help resell or repurpose food waste.

Latest Choco News

InsurTech Embea Raises €4 Million in Seed Funding to Build Pan-European Embedded Life Insurance Platform

Feb 20, 2024

Embea , a pioneer in Embedded Insurance, has completed its seed funding round, raising a total of €4 million. The round was led by Atlantic Labs, a Berlin-based seed fund, and, specialized in investing in European InsurTech startups. Other notable investors include Jamie Hale, founder and CEO of Ladder, the US-based digital life insurance startup; Daniel Khachab, founder of the unicorn startup Choco; and Michael Cassau, founder of the unicorn startup Grover. Embea is among the first companies to extend the emerging trend of Embedded Insurance from covering gadgets to offering life insurance protection. Instead of buying via brokers or from a dedicated website, individuals and families get covered through just a few additional clicks during non-insurance activities, like booking travel or taking out a loan. With limited access to new venture capital funds, digital platforms, notably digital banks and other fintechs, aim to increase earnings from existing users. Embea enables these players to enhance their platforms by offering life insurance and creating an additional revenue stream. Integration is effortless and completed within days, thanks to Embea’s highly customizable, no-code embedded checkout technology. Investor and Founding Partner of, Florian Graillot, expressed his enthusiasm stating, “Embea designed its software platform from the ground up for embedded distribution. Coupled with its innovative approach to developing lightweight, affordable insurance products inhouse, Embea marks a significant advancement in this space.” This investment comes at a time when the overall InsurTech market is not having the easiest time. A report by FinTech Global revealed a 84% decrease in total investment in European InsurTech companies for 2023. Co-founder and CEO of Embea, Dr Johannes Becher, stated: “We are delighted to have secured this funding showing that the future of InsurTech is far from dead. By taking life insurance embedded, we enable underserved groups to access existential coverage while helping our partners to generate additional income.” Embea will use the proceeds to expand its pan-European Embedded Life Insurance platform and add new insurance products to its portfolio. The company seeks to become the go-to B2B platform for digital businesses active in multiple European markets, allowing them to add life insurance without requiring a different insurance partner for each. People In This Post Funding News payabl. Podcast Insurtech News

Choco Frequently Asked Questions (FAQ)

  • When was Choco founded?

    Choco was founded in 2018.

  • Where is Choco's headquarters?

    Choco's headquarters is located at Hasenheide 54, Berlin.

  • What is Choco's latest funding round?

    Choco's latest funding round is Series B - IV.

  • How much did Choco raise?

    Choco raised a total of $305.55M.

  • Who are the investors of Choco?

    Investors of Choco include Bessemer Venture Partners, Coatue, Insight Partners, G Squared, Left Lane Capital and 14 more.

  • Who are Choco's competitors?

    Competitors of Choco include Orderlion, Soplaya, Deliveristo, Kaso, Tufud and 7 more.

  • What products does Choco offer?

    Choco's products include Order Management and 4 more.


Compare Choco to Competitors

Rekki Logo

Rekki is an ordering app for easy, trackable and reliable communication between restaurants and suppliers. It was founded in 2016 and is based in London, United Kingdom.


OrderIt is a company that focuses on revolutionizing the Food & Beverage sector. It provides a streamlined ordering process that efficiently connects venues and suppliers, eliminating the need for traditional methods such as fax, voicemails, and paper orders. The company primarily serves the Food & Beverage industry. It was founded in 2020 and is based in Athens, Greece.

Supy Logo

Supy offers order processing software solutions. It streamlines the ordering process between restaurants and suppliers. Its software helps restaurants improve profit margins by providing them with insights into their purchasing trends at both an ingredient level and a supplier level. It was founded in 2021 and is based in Dubai, United Arab Emirates.


Orderlion provides a business-to-business trade platform optimizing the ordering process for suppliers and restaurants. It offers wholesale ordering services for fruit and vegetables, drinks, baked goods, and meat products. The company was founded in 2017 and is based in Vienna, Austria.


Kaso develops a platform connecting food businesses with suppliers to ease the procurement process and the interaction between restaurants and their suppliers. Its application enables restaurants to find new suppliers and helps the suppliers track orders and manage their catalogs. The company was formerly known as Elkaso. It was founded in 2021 and is based in Dubai, United Arab Emirates. Logo operates in the computer vision and artificial intelligence industry. The company offers a no-code platform, Viso Suite, that enables the development, deployment, and operation of computer vision applications. Its applications are used to automate and enhance processes by interpreting and understanding visual data. It was founded in 2017 and is based in Schaffhausen, Switzerland.


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