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Founded Year



Series C - II | Alive

Total Raised


Last Raised

$17.5M | 1 yr ago



About Elvie

Elvie is a women's lifestyle brand that embraces women's physical, health, and emotional changes. The company's product is a Kegel trainer and app that helps build pelvic floor strength, which helps prepare the body for and rebound from the strains of pregnancy, childbirth, aging, and impact sports.

Elvie Headquarters Location

63-66 Hatton Garden

London, England, EC1N 8LE,

United Kingdom

+44 0 203 745 5201

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Research containing Elvie

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Elvie in 1 CB Insights research brief, most recently on May 12, 2021.

Expert Collections containing Elvie

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Elvie is included in 5 Expert Collections, including Women's Health & Wellness.


Women's Health & Wellness

1,478 items

Startups focused on providing products and services catering to women's health and wellbeing.


Wellness Tech

1,339 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.


Beauty & Personal Care

858 items

These startups aim to provide health treatments, diagnosis tools, and products that do not require a prescription or connection with a health professional to enhance personal wellbeing. This includes supplements, women's health maintenance, OTC medicines, and more.


Smart Home & Consumer Electronics

1,200 items

This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.


Medical Devices

3,088 items

Companies that have been granted at least 1 510(k) by the FDA since 2014. Companies tagged as #FDA510(K)

Elvie Patents

Elvie has filed 4 patents.

The 3 most popular patent topics include:

  • Annular solar eclipses
  • Breastfeeding
  • Fluid dynamics
patents chart

Application Date

Grant Date


Related Topics




Sensors, Gynaecology, Vagina, Women's health, Pelvis


Application Date


Grant Date



Related Topics

Sensors, Gynaecology, Vagina, Women's health, Pelvis



Latest Elvie News

5 brands breaking women’s health taboos

Jul 22, 2022

Canesten’s ‘The Truth, Undressed’ campaign by AnalogFolk / AnalogFolk Listen to article 4 min Many women’s health topics such as menopause, fertility and menstruation have long been shrouded in stigma and deemed taboo, but brands have realized they can grow their markets by bringing these issues into the light. The Drum highlights work from Bodyform, Canesten, Dame, Elvie and the unambiguously-named Vagina Museum showing us the way. Through bold creative executions, these brands are raising awareness, laughing in the face of ‘taboo’ and forging safe spaces for conversations to take place. Here are the five best ads from recent years that changed their respective fields... Bodyform: Womb Stories by AMV BBDO Bodyform began its push to challenge period marketing back in 2017 when it took a stand against using blue liquid to mimic menstrual blood. Instead, the brand set out to show the reality of what women go through every month. Fast forward to 2020, and building on the positive reaction to its ’Blood Normal’ and ’Viva La Vulva’ campaigns, Bodyform and its sister brand Libresse released ’Womb Stories,’ a three-and-a-half-minute short that showed IVF treatment, endometriosis cramps, menopausal hot flushes, nipple hairs and first periods. The film was met with critical acclaim, winning multiple Cannes Lions Grand Prix prizes, plus 12 Gold Pencils and a Black Pencil at the D&AD awards. Canesten: The Truth, Undressed by AnalogFolk The latest marketing news and insights straight to your inbox. Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity. Dame Products: Derail Sexism by Dame Sexual wellness company Dame spent three years in a legal battle with the Metropolitan Transportation Authority (MTA) after having its ads rejected. The issue? The New York City subway system had previously featured billboards highlighting male health-related matters such as erectile dysfunction – but when it came to women’s health the ads weren’t deemed appropriate. According to the MTA the campaign was rejected due to a recent policy change that banned sex toy ads. After settling the lawsuit in 2021, the brand was able to advertise in the New York subway system for the first time. Elvie: Leaks Happen by Don’t Cry Wolf Tech brand Elvie tackled the taboo of incontinence with a big, wet out-of-home (OOH) activation that aimed to create an open dialogue about the topic, while also wiping the floor with social media companies that feel the issue should be censored online. The bespoke build stood at a lofty 10ft tall and featured real-life incontinent woman Megan Burns, a 28-year-old mum of two from Cornwall, with Muay Thai athlete Nesrine Dally also collaborating on the project. Vagina Museum: Neighbours by TheOr London The world’s first bricks-and-mortar museum dedicated to vaginas , vulvas and gynecological anatomy reopened in London in March this year. Since 2017 more than 150,000 people have visited its exhibitions including Muff Busters: Vagina Myths and How to Fight Them and Periods: A Brief History. At the time, Nathalie Gordon, creative director at TheOr London, said: “Half the world has a vulva, a vagina and a clitoris – it should be normal to use these words in our everyday vernacular and be comfortable seeing them mentioned on billboards. If anyone finds the campaign sensationalist, inappropriate or weird, it says more about them than it does the work or the museum.” Interested in creative campaigns? Check out our Ad of the Day section and sign up to our Ads of the Week newsletter so you don’t miss a story.

Elvie Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Elvie Rank

  • When was Elvie founded?

    Elvie was founded in 2013.

  • Where is Elvie's headquarters?

    Elvie's headquarters is located at 63-66 Hatton Garden, London.

  • What is Elvie's latest funding round?

    Elvie's latest funding round is Series C - II.

  • How much did Elvie raise?

    Elvie raised a total of $145.66M.

  • Who are the investors of Elvie?

    Investors of Elvie include IPGL, Westerly Winds, Hiro Capital, Blume Equity, Octopus Ventures and 12 more.

  • Who are Elvie's competitors?

    Competitors of Elvie include Hello Cake and 7 more.

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